从无锡看区域性网上商店的经营策略

网上商店在经营中普遍遇到了商品交易数量少、无传统资源支撑及高成本运作等困难,区域性网上商店要发展必须对其本身有一个战略的认识,并能解决好成本控制问题。对于区域性网上商店,除了要提供价格优惠的商品外,还应该坚持本地化发展,坚持地域性和业务性联合,并采用商品价格依据配送时限而定的物流配送体系,从而有效降低配送成本,最终实现区域性网上商店从生存到发展的目的。     

基于我国彩电企业多元化战略的实证研究

文章从实证的角度，对我国彩电企业多元化发展战略与公司绩效之间的相关性进行研究，结果显示，企业总体多元化程度与资产回报率、销售利润率和净资产回报率的相关系数为负值，即多元化程度越高的彩电企业，其公司绩效越差。针对目前我国彩电企业盲目实施多元化战略的误区，文章提出了相关对策及建议。     

我国婚姻中的理性策略

任何一种行为选择都存在理性和非理性之分。理性是相对的,并非是绝对的。婚姻过程的选择也不例外,在某种意义上也是一种理性策略。从社会学的视角出发试图分析婚姻策略中的理性选择问题,目的在于认识和了解婚姻策略的合理性。     

创意产业管理中不确定性来源表现及应对策略

文章研究了创意产业管理中不确定因素，探讨了不确定产生的原因——需求与供给的不确定性，对这种不确定性管理将是企业成功的重要因素。这种不确定因素导致的创意产业所表现出来的一些不确定性，如环境的不确定性、创意产业管理者与企业成员目标不一致性、赢利的不确定性等。文章认为，要想解决这些问题，就要减少不确定性因素，采取适当的激励机制来协调创意产业管理者与企业成员之间的关系。发展创意产业集群化来减少环境的不确定性以及健全对创意产业融资配套服务。     

河南省农业可持续发展战略研究

农业的可持续发展已经成为当今世界农业发展的一种新战略,无论是发达国家,还是发展中国家都在积极研究符合自己国情的农业可持续发展模式。文章从河南省农业可持续发展的紧迫性与必要性研究出发,探讨了河南省农业可持续发展的战略指导思想及其战略目标,并提出了河南省农业可持续发展的对策与措施,以期为区域农业可持续发展研究提供参考。     

浅议中央银行沟通策略的选择

近十多年来,中央银行货币政策操作逐步从隐秘性转向开放和透明.中央银行与公众之间,不仅沟通内容日趋丰富,而且沟通渠道更加多样化.为了保持沟通的连贯性和一致性,提高沟通的有效性,中央银行必须实施明确的沟通策略.     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

Research notes and communications corporate restructuring and strategic change: The effect on diversification strategy and R & D intensity

In the 1980s a number of large corporations restructured their diversified businesses through divestitures. It is hypothesized that restructuring activity focused on firms at intermediate levels of diversification (e.g., related-linked) which have a mixture of related and unrelated business units. Results confirm this hypothesis which explains that such mixed corporate strategies create organizational and control inefficiencies in managing both related and unrelated types of business units. Restructured firms were also found to move towards two types of different internal capital markets (related and unrelated). Most restructuring firms moved toward lower levels of diversification (e.g., related-constrained), although some moved toward higher levels of diversification (e.g., unrelated business). Also, this study finds restructuring firms that changed their corporate strategy by reducing diversified scope increased their R&D intensity. Firms that restructured and increased their diversified scope decreased R&D intensity. This result suggested a partial substitution between diversification and R&D activity.     

Competitive decision making: Two and a half frames

We argue that the study of competitive decision making has been heavily influenced by the frames of reference that are adopted by researchers. The dominant economic frame and the emergent behavioral frame describe largely separate phenomena and have little overlap. Drawing from examples of learning in games and markets, we show how each of these frames falls short of capturing some interesting elements in competitive decisions. We then describe how a coevolutionary perspective may be emerging as an integrative paradigm for the study of competitive decisions.This paper was prepared for the conference, Understanding Competitive Decision Making. Comments by the participants of that conference and Paul Shoemaker are gratefully acknowledged, as are discussions with Colin Camerer, Eldar Shafir, and Sharoni Shafir.     

工业企业的清洁生产与产品生态设计初探

清洁生产是现代工业企业重要的生产模式,也是提高企业核心竞争力促进可持续发展的重要途径。企业要推行清洁生产必须根据产品生命周期搞好产品生态设计。本文主要对清洁生产起源、产品生态设计的准则及产品生命周期分析方法等进行了初步探讨。