Accounting for Gender in a Study of the Motivation-Involvement Relationship

ABSTRACT

The effects of gender on involvement in high-risk recreation have received limited research attention despite mounting evidence suggesting the learned interactions between people and places likely vary for men and women. The purpose of this study was to provide insights into how gender influenced the motivation-involvement relationship among whitewater recreationists on a Wild and Scenic River in California. Our results revealed the motivations of Risk, Escape, Learning, and Achievement/Stimulation positively influenced involvement in rafting activities. Although gender did not influence all dimensions of involvement, we found that identity expression varied between subgroups. Specifically, men were more likely to ascribe meaning to rafting than women because this activity allowed them to affirm and express their individual character. The implications emanating from this study advance theoretical understanding of the factors that influence enduring involvement and inform natural resource management decisions about maintaining the desired benefits of activities sought by nature-based recreationists.     

Brand heritage as a temporal perception: conceptualisation,measure and consequences

ABSTRACT

This research looks at the concept of brand heritage as a branded representation of the past and its influence on cognitive and affective responses. Although numerous items of research mention brand heritage, the subject still lacks conceptual clarity. This paper aims to address this gap and to build a scale measuring its perception by consumers. The literature review leads to a conceptualisation of brand heritage as the perception of a brand’s temporal management. Then, one qualitative and three quantitative studies facilitate the emergence and validate a three-dimensional scale of perceived brand heritage. A model demonstrates how brand heritage enhances brand credibility and personal nostalgia. This paper contributes to the apprehension of change and continuity in brand management, with potential extensions to other disciplines.     

动态能力与自主创新能力关系的实证研究

以国内汽车业内企业作为分析对象,首先对于动态能力与自主创新能力的内涵、维度进行了文献研究和问卷设计,然后构建了关于企业动态能力与自主创新能力关系的结构方程模型,实证研究表明:我国汽车业内企业动态能力对于自主创新能力具有正向影响作用,但是动态能力的各个能力维度对于自主创新能力的各个能力维度的作用机理不同.     

论农业结构调整的生态基础

我国目前进行的新一轮农业结构调整，无论从形式、内容，还是手段、目标上都与以往有很大 的不同。从农业生产的本质特征出发，农业结构的调整应该在农业系统运作的规律范围内进行。在目前我国农业生态系统已经遭受破坏的状况下，农业结构调整的一项重大任务就是按照自然规律，重新整合农业生态系统，从而恢复系统内部被人为破坏的种种秩序。     

Aggregation of Directional Distance Functions and Industrial Efficiency

Three main objectives are pursued in this paper. First, we intend to analyze the aggregation problem of directional distance functions from a constructive viewpoint. We provide necessary and sufficient conditions concerning the structural properties of the production technology and of the nature of groups of firms. Indeed, exact additive aggregation holds for a linear technology and for a direction solely defined in the output space. Second, since these conditions are somewhat restrictive, we are interested in providing a measure for the aggregation bias through the relationship between industrial and structural technical efficiency. Finally, we show that this aggregation bias is a lower bound for industrial allocative efficiency.     

The relationship between leader-member relations,job satisfaction and organizational commitment in international tourist hotels in Taiwan

The tourism industry is an indicator of the degree of internationalization and modernization of a country; and hotels are a key part in the tourism industry. According to studies on foreign tourists to Taiwan, expenses for international hotels make up the major portion of the tourists' total costs. Hence, international hotels play a significant role in the industry. The population for this study is 60 international hotels approved by the Taiwan Tourism Bureau. The sample is formed by 24 of these hotels. A questionnaire survey was conducted and 303 valid replies were received. The research analyzes cause and effect relationships among leader-member relations, as well as organizational commitment and job satisfaction utilizing structural equation modeling. The results show that job satisfaction is the mediating variable between organization commitment and leader-member relations.     

The effects of relational bonds on online customer satisfaction

The purpose of this empirical study is to investigate the effects of relational bonds on online customer satisfaction using gender and time horizon as moderators. The findings are three-fold. First, the financial and structural bonds have positive impacts on online shoppers’ satisfaction; however, the social bond does not. Second, the financial, social, and structural bonds have more positive impacts on female, than male, customer satisfaction. Third, the financial bond is more successful in strengthening customer satisfaction for short-term than for long-term customers; however, the structural bond is more important for long-term than for short-term customers.     

防盗安全门的结构安全与检测

扼要介绍了防盗安全门防破坏性能方面结构设计上的几个关键技术问题,并针对这几个方面的不同情况,阐述检测中实施破坏的可能性和实现破坏的时间。     

The Importance of Quality,Satisfaction, Trust,and Image in Relation to Rural Tourist Loyalty

In the past decade, tourism firms have become aware of the great benefits of maintaining a solid base of loyal customers. Because rural tourism is a relatively new phenomenon in some countries, the main antecedent of tourism loyalty remains infrequently studied in rural lodgings. In this work, a structural equations model is explored, with PLS technique, giving relevance to the interrelationships among image, quality, satisfaction, and trust and among these variables and the tourists' behavior variables. Instruments are identified and exploratory research was undertaken among rural tourists of the main rural lodgings in two border regions of Spain and Portugal. The results confirm image as a direct antecedent of perceived quality, satisfaction, trust, and loyalty for rural tourism, too. The analysis also confirmed that quality has a positive influence on satisfaction and loyalty, and trust has a positive influence on loyalty. Image is shown as a key factor to rural lodging managers. This study may help rural tourism managers to develop and implement effective relationship marketing strategies.     

基于SEM的企业社会责任发展指数模型研究

本文应用结构方程模型理论,对企业社会责任发展指数模型内部结构进行实证研究,通过验证性因素分析方法分析指数模型的信度和效度,结合结构方程模型的竞争策略对模型内部结构关系进行假设;通过模型适配度的对比分析选择较为理想的关系模型,根据关系模型的结构以及责任管理变量的中介效果显著存在,进而提出了以完善责任管理体系为主要途径,以市场责任为资源基础的环境责任和社会责任协同发展的企业社会责任发展模式。