The Research of Galanz＇s Niche Strategy

Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute niche strategy. It makes use of labour force advantage, resource advantage and technologist advantage to enter microwave oven market, and it has been one of the most famous manufacture factories in the world. The success of Galanz gives elicitations to other Chinese manufacturers, and it will inspirit more and more manufacturers appear similar as Galanz.     

企业大规模定制的实施前提与策略分析

通过分析大规模定制的实质、类型以及基本实施条件来加深企业对大规模定制的认识,并结合理论研究与实际应用给出了相关实施策略。     

品牌战略在我国物流企业管理中的应用

当今我国物流企业正处在快速发展阶段,在发展中存在很多问题，物流企业规模小，营销意识薄弱。要想在激烈的市场中取得长足的发展，只有科学地、合理地、有效地制定和实施品牌战略，才能使物流企业在国际竞争中占有有利地位，快速进入可持续发展的道路。     

选本与文学权力意志的外化——试论沈德潜诗歌选本批评的“正典”意识

沈德潜是清代著名的诗人和诗论家,曾选编了多部诗选集,以唐诗为基点,上溯先秦,下探清代,构建了一部比较完整的“诗史”。这部独具风格的诗史,以“温柔敦厚”的诗教立论,重视人品与诗品的合,一,严谨而又通侻认可诗歌创作风格的多样性,包容诗史“正”与“变”的多种样态,相对降低了唐宋诗之争所带来的负面效应。     

自由贸易条件下企业营销策略的基本走向

为有效应对环境变化带来的风险,抓住由此带来的发展机会,企业应当适时地审视自由贸易条件下的营销策略.对于面临着外国倾销、反倾销和保障措施等多重阻击的中国企业来说,必须明确满足和创造消费者是决定其营销策略的基本导向,约束价格竞争是其实现良性发展的基础,通过营销持续创新实行非价格竞争,有助于形成竞争与合作并存的局面,进而实现企业发展的良性循环.     

Implementing a corporate environmental strategy: establishing coordination and control within multinational companies

This article presents the results of an empirical study that investigated coordination and control within multinational companies over six key aspects of their environmental strategy. Specifically, it first examines the level of centralization of these key issues. Second, it investigates whether there is a positive relation between three variables associated with organizational complexity and the level of centralization of the environmental issues. Statistical analyses of the data obtained from a sample of 98 North American multinationals were conducted. The study's results revealed that most companies have adopted a global environmental standard to govern their worldwide business activities that is supported by strong central controls over both environmental performance evaluation of facilities and decisions regarding the development of environmental programs. Results also revealed that there are limited links between organizational complexity and most aspects of the environmental strategy. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

品牌培育策略研究——以国产电视机品牌进化为例

品牌可以看作是具有生物特征的生命体。品牌进化的生物特征为:初始期的存活、成长期的强健和成熟期的稳定。本文从分析国产电视机品牌进化过程入手,针对品牌进化的生物特征提出品牌培育策略,为品牌建设提供有益的借鉴。     

Japan's Security Policy in East Asia

Japan's strategic thinking has been driven by three main factors: a fear of isolation, calculation of the geopolitical strength of China (and to a lesser extent, Korea), and accommodation to the prevailing international power structure. During the Cold War Japan aligned with Washington, but maintained sufficient distance to explore a mutually beneficial relationship with China based on Japan's dominant economic position. As Chinese power has grown and Japan's own economic tools for statecraft have slowed, Tokyo has moved closer to the United States to balance Chinese power. Japan has also had to seek new ways to shape the security environment in Asia, turning to multilateral diplomacy such as the Changmai Initiative. Where Japan's diplomacy in Asia in the 1980s and 1990s emphasized Japan's unique ability to champion "Asian" values with the West, increasingly Tokyo has emphasized its unique ability to champion universal values of democracy and rule of law in Asia. This theme has been used by conservative governments to improve Japan's brand over China, but also builds on a tradition of Japanese diplomatic efforts to take a lead in rule-making in the region. Prime Minister Koizumi's assertive foreign policy helped to reinvigorate Japan's international position, but he moved from the traditional three part formulation of Japan's orientation – the U.S. alliance, the UN system and Asia – to a simpler two part formulation of "the U.S.-Japan alliance and international cooperation." The lack of focus on Asia has contributed to growing tensions with South Korea and China over history issues, even as Japan's global and broader regional standing has increased according to most opinion polls. These regional challenges will continue to confront future Prime Ministers well past Koizumi.     

武汉小灵通的营销策略分析

小灵通自登陆江城武汉以来,倍受消费者青睐,这与它成功的营销策略是分不开的熏笔者从其价格策略、渠道策略、绿色营销策略等6个方面进行分析,力图找出其长处以及需要改进的地方。     

Developing social capital to achieve superior internationalization: A conceptual model

A conceptual model is proposed for analyzing the strategies of startups in the context of building social capital to achieve superior performance in internationalization. The study responds to calls for theoretical predictions based on comprehensive distinctions of network relationships, such as in the strength, number and content of ties. The effect of tie characteristics on formulating startup internationalization strategies and on subsequent performance depends on the combination of many weak ties and a few strong ties.