Configuration and coordination of international marketing activities

With this paper, we contribute to the literature of configuration and coordination in international firms. While previous literature emphasized that headquarters decide upon the configuration and coordination of their foreign subsidiaries, we suggest that the configuration–coordination decision takes place at the level of activities. With a focus on international marketing activities, our study on German firms from the automotive industry comes up with the following major findings: (1) With respect to configuration, firms tend to centralize the planning and the control of marketing activities, but to decentralize the implementation of marketing activities. (2) For the coordination of marketing activities, direct personal supervision and informal communication are preferred to other approaches, such as socialization or formal bureaucratic coordination. (3) When combining configuration and coordination of marketing activities, we identified distinct clusters. Firms that have a high decentralization of marketing activities and that use a high level of coordination yield better coordination results than firms from other configuration–coordination clusters.     

Ambidextrous activities of internet-based entrepreneurships in Apple App Store: two sides of user feedback

Ambidexterity has been widely confirmed as contributing to entrepreneurial performance. Scholars have verified the positive relationship between ambidexterity and short-term performance, but few of them paid attention to the impact on survival, which is critical for entrepreneurships. This study attempts to fill the gap by investigating the impacts of ambidextrous activities (exploratory and exploitative activities) and their boundary condition from a longitudinal perspective. The empirical results that are based on a second-hand data research developed on the Apple App Store show a positive effect of ambidextrous activities implemented by online entrepreneurships on both short-term performance and survival. We also observed that the linear relationship between exploitation and short-term performance is impeded while the positive connection between exploration and survival is promoted by user feedback.     

商业银行表外业务发展机制与风险控制——基于南京市商业银行的调查数据

随着表外业务规模增长,表外业务的发展机制和风险防控的重要性愈加受到关注。目前,商业银行表外业务发展的动力主要来自自身转型要求和市场需求的拉动,但外部市场环境机制仍然不够灵活。在表外业务的发展初期,目前业务风险尚处于相对可控的阶段,但仍需要监管部门出台相应政策规范和引导商业银行表外业务向更加健康、高效的方向发展。     

Retailers,don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel

Effective interactions are essential for retail brands to progressively nudge consumers towards purchase. While social media provides the platform for brands to directly connect with consumers, it is critical that brands take privacy concerns seriously. This paper address common questions retailers ask: How do brands develop effective interactions with consumers on social media? Do consumer-brand interactions impact purchase intention? Does privacy matter? Through 541 UK participant responses and using social exchange theory, this research examines consumer-brand interactions on social media, focusing on how social media activities, attitudes towards social media advertising, and privacy, impact upon purchase intention. Our results show that brands must establish strong relationships through high-quality consumer-brand interactions to significantly raise purchase intentions, while also carefully managing consumers' privacy expectations. Effective privacy management positively mediates the link between social media and purchase intention but ignore privacy, and it becomes the Achilles heel of the relationship.     

Physical activity,leisure-time,cognition and academic grades: Connections and causal effects in Chinese students

Academic achievement and positive leisure activities are traditionally considered significant determinants of economic growth and human capital accumulation. This paper estimates the impact of physical activity on academic outcome and time allocation to 25 different types of leisure activity by Chinese adolescents. We use structural equation models (SEM) to explore the channels of this transmission. Our results suggest that physical exercise not only exerts a positive direct effect on academic outcome but also increases (decreases) students' time devoted to activities that are positively (negatively) correlated with academic outcome. All the effects are statistically significant but modest at the individual level. Our findings are robust to different exercise frequencies and academic outcome indicators based on students' self-assessment, academic scores, and cognitive tests.     

基于技术创新与营销活动双视角的品牌价值提升路径

随着全球竞争的加剧,越来越多的企业开始注重品牌建设,高知名度和美誉度的企业品牌能够令其在竞争中脱颖而出,使其获得更多生存和发展的机会。本文基于2015-2020年世界品牌实验室发布的《中国500最具价值品牌》排行榜的相关数据,采用分组回归和加入交叉变量等方法,实证检验技术创新和营销活动对品牌价值的影响。结果发现:技术创新和营销活动能够显著影响企业的品牌价值,但影响效应的大小程度受企业品牌级别和行业竞争环境的调节,且技术创新对品牌价值的影响具有滞后性。因此,本文结合企业的不同发展阶段,从加大研发投入以构建技术壁垒、重视竞争环境以契合发展路径等方面提出了提升企业品牌价值的建议。     

安徽省R&D统计工作的现状及对策建议

在安徽省RD统计工作面临新挑战的形势下,对RD统计工作开展现状的进行全面总结,深入研究安徽省RD经费投入特点以及存在问题,据此提出推进安徽省RD统计工作的对策建议,为顺利完成2015年规划目标任务打好工作基础。     

ICT对出行行为影响研究

ICT近年来飞速发展,影响着社会生活的各个方面。本文通过介绍ICT和ICT相关出行,按照活动类型分类,论述ICT对出行行为的影响,为后继研究提供帮助。     

营建地区创业氛围、促进安徽民营经济发展

民营经济发展差异是安徽省与东部发达地区经济差异的主因。民营经济本质上是一种典型的创业型经济,而地区创业氛围是民营经济创业活力的源泉。因此,提升创业活动水平,加快民营经济发展的关键在于加快营建安徽地区创业氛围。