城市立交桥设计实践经验谈

随着城市人口的增加,车辆的日益增多,至使公路交叉的道口造成车辆堵塞和拥挤,为保证交通的畅通。城市立交桥已成为现代化城市的重要标志。本文笔者结合实践对城市立交桥设计进行了简要的讨论。     

影视主题公园旅游体验质量研究——以无锡影视主题公园为例

旅游体验质量在很大程度上决定着影视主题公园的发展,但如何运用指标进行综合评价却一直处于探讨之中。在调研数据与Ryan的"期望-满足"模型基础上,本文应用spss统计软件,提取了涵盖25个关键指标的8个主因子,分别命名并按重要程度排序为文化氛围、旅游条件、规划、服务、展演、活动、整体感知和其他关联。通过这一指标体系,对无锡影视主题公园的旅游体验质量进行综合评价,得出体验度和分析结果,并指出需通过增强文化氛围,完善管理体系,变换表现形式,积极沟通顾客才能提升体验度。     

Managing customer experiences in online product communities

Many companies have established online product communities or forums as a vehicle to extend product support services to their customers. Customers' interactions in such online forums with peer customers and vendor representatives resolve their product-related queries as well as inform on their product purchase decisions. Despite the significance of such interactions, there has been limited theoretical attention so far on how companies can manage customer experiences in online product communities. Drawing on theories and concepts from diverse areas including computer-mediated communication, consumer psychology, and online communities, this study proposes a four dimensional construct - Online Community Experience (OCE) - to capture customer experiences in such online product communities, and examines its impact on customer attitudes regarding the product, the company, and the quality of service. Data collected from customers in online product forums offered by four companies is used to test the study hypotheses. Implications for research on online consumer behavior and marketing are discussed.     

Fostering international brand loyalty through committed and attached relationships

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the relationship-building approach to best use. The current study, orchestrating the main concepts derived from three relationship-building paradigms with necessary adaptations and modifications, develops and validates the Relationship-Building for Strategic Brand Management Model. Its most noteworthy contribution lies in the coalescence of pragmatic utilitarianism, emotionalism and social symbolism, orienting the relationship-building approach to correspond to the principle of holistic consumer experience management. As explicated by the model, committed and attached relationships built upon the relationship foundation mirroring the holistic essentiality of holistic consumer experience are convertible into powerful driver of international brand loyalty. The model structure and causal path pattern prove to be applicable to different international product brand categories in different regions. Strategic implications are deduced from the research findings, which the international brand manager may take into consideration to maximize the effectiveness of relationship-building strategies for fostering brand loyalty in the international market.     

品牌体验、信任与满意

本文探讨了消费者品牌体验对消费者品牌满意的影响,同时探讨了消费者品牌体验各维度之间的关系。品牌信任在消费者品牌体验对消费者品牌满意的影响中起中介作用。本文采用了结构方程模型。建议企业多增加品牌体验的措施以增加消费者的品牌体验,从而提升消费者对品牌的满意度。     

延安时期国共谈判的历史经验与现实启示

延安时期,中国共产党以民族利益为根本,高举抗日民族斗争的大旗,与国民党进行了艰难复杂的协商和谈判,实现了国共两党的携手合作,促成了抗日战争的全面胜利。我党在延安时期国共谈判中积累的谈判斗争经验及取得的显著成就,为促进当今海峡两岸关系的发展,提供了历史借鉴和有益启示。     

俯首甘为孺子牛——辅导员工作经验浅谈

学生是民族的希望,是祖国的未来。高校是培养社会主义合格建设者和可靠接班人的摇篮,是当今世界综合国力竞争的前沿阵地。政治辅导员作为高校学生日常思想政治教育和管理工作的组织者、实施者和引导者,担负着为国家和社会输送人才的重任。我们要用"俯首甘为孺子牛"的精神,默默奉献,善于创新,努力完成这个光荣的使命。     

林区小额信贷实践与理论探索——中欧天然林管理项目小额信贷示范全析

论述了什么是小额信贷,中国小额信贷的发展轨迹,为什么要在中国林区发展小额信贷,并且以中欧天然林管理项目小额信贷专项基金试点实践为例,介绍了三种运作模式,即NGO模式、国有森工企业模式和村社区天然林管理协会模式。实践证明,小额信贷对于提高林区居民的环保意识、增加森林保护型生计项目、拓宽收入来源和增加林区居民收入、扶贫济困、减少林区居民对天然林的依赖和破坏起到了积极作用,实现了保护天然林的目标;在分析和总结中欧天然林管理项目小额信贷试点运行成果和经验的基础上,对在全国天然林保护工程区内推广中欧天然林管理项目小额信贷工作提出了政策措施;建议。     

制度诱制型跨越式发展:破解发展悖论的战略选择

2020年是我国全面建成小康社会的关键年份,跨越式发展已成为国内战略规划以及经济研究领域的热点问题。跨越式发展是落后地区赶超先进的过程,要么学习先进地区的经验实现赶超,要么在先发地区挤压的空间中亦步亦趋,面临发展悖论。对照国内外的发展情况,以贵州省的跨越式发展为例,通过诱制性制度,既尊重客观的市场规律,培育市场主体,又充分发挥社会主义制度的优越性,通过一系列措施诱导市场、社会和民众积极参与经济发展,实现了跨越式发展,走出了贵州跨越式发展的独特道路。     

全球视角下生态系统服务付费的国际经验与评价

将生态系统服务付费(PES)工具分为经济类和非经济类两种,根据生态服务生产者和付费者的支付意愿,进一步细分为双方自愿支付、集体自愿支付、强制双方支付、强制集体支付四种具体的PES制度,通过分类介绍PES机制在全球的各种实践案例,归纳PES机制成功推行的共同点,分析PES系统的社会和环境挑战与由此产生的生物多样性风险之间的关系。