北京市新农村建设中典型村调研的经验与启示

建设社会主义新农村是党中央在我国现代化进程中作出的重大战略部署。在北京郊区现代化进程和社会主义新农村建设中,涌现了一批社会经济发展较快的富裕村,它们的发展途径和致富道路具有很强的典型性和代表性。认真总结这些村庄的发展经验对北京市进一步推进新农村建设具有重要的借鉴和启示意义。     

日本农地改良事业做法及对我国的启示

[目的]日本的农地改良事业起步较早且成效显著,总结日本在农地改良事业方面的做法对推动我国高标准农田建设、保障国家粮食安全具有重要参考价值。[方法]文章以大量一手调研资料和数据为依据,梳理分析了日本农地改良事业的发展阶段和成效,总结了日本农地改良在法律保障、政府管理、计划评估、技术支撑及实施主体方面的主要做法。[结果]立足中国高标准农田建设的实际情况,提出4点启示与建议:(1)将高标准农田建设统一到农业部门管理,提高政府决策和资金使用效率。(2)发挥农户在高标准农田建设中主体作用,明确农户在高标准农田建设中的责任和义务。(3)加强对高标准农田建成后的管理与维护,按照"谁受益、谁管护"的原则,明确管护主体、管护责任和管护义务。(4)提高政府对高标准农田建设的投资强度,提高高标准农田面积比例,增加单位面积投资标准,提高田间基础设施使用寿命。[结论]日本农地改良事业的做法及启示对我国农业生产和发展有着重要意义。     

基于体验学习的中华老字号品牌态度的影响机制研究

中华老字号作为中华民族的历史瑰宝,目前正面临老化危机。品牌激活理论认为解决老字号品牌老化的关键在于改变消费者的品牌态度。本文从消费者体验学习理论出发,采用实证研究的方法,研究品牌体验对品牌态度的影响,并探讨品牌知识在品牌体验和品牌态度间的中介作用。同时根据三者间的影响机制提出相关管理决策进而改变消费者的品牌态度,激活中华老字号。     

大数据背景下零售经营要素变革研究

零售业是大数据应用最广泛的和深入的行业,大数据带来的信息革命改变了消费者的消费行为与方式,营造了全新的营销环境。大数据技术的快速发展为零售企业深刻认识和把握消费行为与市场需求提供了新的工具、方式和视角。文章阐述了大数据及其与零售业之间的关系,分析了消费者主权时代消费行为的新特征,指出消费者成为商业价值链的主导者,变得更理性、更注重个性化、对消费体验提出了更高要求。因此,在全新的营销环境中,零售企业必须回归零售业本质,以终端消费者主导为中心,运用大数据技术,围绕目标顾客定位、店址选择、商品管理、定价策略、促销管理、商品陈列和供应链等零售经营要素进行变革。     

顾客体验、品牌认同与品牌忠诚的关系研究——以苹果手机的青年顾客体验为例

将苹果手机的青年顾客体验分为产品体验、服务体验、情感体验和社会体验四个维度,并在此基础上构建苹果手机青年顾客体验的各维度与品牌认同、品牌忠诚的关系模型。结果表明,苹果手机的青年顾客体验的各个维度对其品牌认同的影响是显著的,而青年顾客的品牌认同在其顾客体验与品牌忠诚的关系中发挥着中介作用,这为相关企业的营销活动提供了启示。     

Respondent direct experience and contingent willingness to pay for new commodities: a switching endogenous interval regression analysis

Most environmental economists argue that direct experience with the good being valuated, or with similar goods, is a precondition for providing valid willingness to pay (WTP) responses to contingent valuation questions. Two questions are posed in this article. The first is whether previous use experience of a resource (Séné nature reserve) similar to that being valuated (future nature reserves) and located in the same geographical area (Gulf of Morbihan) impacts on WTP. The second is whether accounting for the endogeneity of direct experience matters in the estimation of WTP. We find that respondents who have not experienced the Séné nature reserve provide value estimates that are statistically comparable to that of respondents who have experienced it. Our assumption is that respondents have acquired sufficient and adequate experience of future nature reserves from the questionnaire that experience obtained by experiencing the Séné nature reserve was not necessary for making a valid value formulation. Hence, aggregation of WTP estimates to obtain a total valuation of the future nature reserves is reasonable over the full target population. In addition, our results show that direct experience is endogenously determined; but controlling for the endogeneity has a marginal effect on WTP estimates.     

The effects of multilateral trading systems on risk and return in equity markets

The event study methodology of Brown and Warner (1985) is adopted and augmented to evaluate the effect of the launch of multilateral trading systems on risk and return in equity markets. The methodology is supplemented with various techniques, such as the nonparametric ranking test and kernel regression, to find out if announcements about the introduction of Chi-X Australia generated abnormal returns (ARs). Asset pricing models are fitted with interaction variables, while GARCH, threshold ARCH (TARCH), exponential GARCH (EGARCH) and power-ARCH (PARCH) are used to determine changes in systematic risk. We find evidence in favour of Fisher’s separation theorem and detect a new market anomaly, which we call the ‘Fisher market anomaly’. Our results show that Chi-X system testings affect ARs. Consistent with the adaptive expectations theory, we confirm that the first announcement about the launch of Chi-X affected systematic risk the most. In addition, we identify industry and firm effects in risk analysis.     

体验经济时代旅游场所的构建

在总结体验经济时代社会经济特征的基础上,分析了主要特征,针对体验型游客的不同旅游需求,客进行了分类定位.针对体验型游客的需求和分类提出了体验经济时代旅游活动的空间依托一旅游场所的意义和构建原则:体验型旅游活动的场所主要依托增智消遣性娱乐场所、康体保健性娱乐场所、休闲放松性娱乐场所、刺激愉悦性娱乐场所等四类场所展开;对于体验型场所的建设也应体现内在的审美性感知、辅助的目标导向性、文化的象征性、个人的自我表达性等意义.最后提出体验性旅游场所应通过五个主题的塑造来实现:①可达,可获性;②舒适/康益性;③安全性;④文化,主题性;⑤身份/象征性.     

关于建立耕地保护补偿机制的思考

研究目的:基于对河南省耕地保护补偿机制的思考和研究,期望通过制度创新更好地促进补偿机制发挥作用。研究方法:经验总结法和描述性研究法。研究结果:目前耕地保护补偿工作的重点是建立激励性补偿机制,从目前国家和地方的财力分析,单纯以经济补偿方式建立耕地保护补偿机制不能成为落实耕地保护的主要措施。研究结论:考虑地区发展定位是促使补偿机制发挥作用的先决条件,确定与发展水平适应的补偿标准能够调动保护耕地积极性,拓宽补偿方式来弥补资金和实物补偿成效不足的问题,建议在粮食主产区以国家补偿为主开展试点。     

Why Do Women Wait? Matching, Wage Inequality, and the Incentives for Fertility Delay

This paper explores the interaction between wage inequality and the marriage and fertility decisions of young women. We develop an equilibrium search model of marriage, divorce, and investment in children that allows for differential timing of fertility. We show how patterns of fertility timing in U.S. data can be explained by the incentives for fertility delay implied by marriage and labor markets. We find that these incentives help explain both the cross-sectional relationship between women's wages and fertility timing and the changes over the past 40 years in married women's fertility timing and labor supply. Journal of Economic Literature Classification Numbers: J12, J13.