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41.
    
This article is a report of results of three studies investigating effects of fast versus slow background musical tempo on physiology, cognition, and emotions. Two pilot studies first measure consumer perceptions of tempo. In Studies 1 and 2, participants view a short video restaurant advertisement featuring fast or slow background music along with illustrations of food items. Results indicate that fast music is more effective than slow music for evoking positive taste expectations and purchase intentions. Study 3 shows that the effects observed in Studies 1 and 2 occur because fast music enhances self-reported arousal levels that then lead to enhanced moods, taste expectations, and purchase intentions. Theoretical implications regarding effects of music on emotional responses are discussed, as are practical managerial implications for using fast music as a persuasive technique.  相似文献   
42.
    
Food is not merely a source of nourishment but also one of survival for human beings. Depending on production methods, food can also become a cultural reference point, an element of regional development and a tourist resource. This occurs with “local” food, representing a model of production and consumption that suggests a strong link with the region in which the food is produced. Over the last few years, the field of geographical studies has seen the rise of a specialised branch – the geography of taste – concerned with the study of links between the production of food, seen as a phenomenon of organisation of production, and the territory of reference. The production of food with these qualitative characteristics engages all five senses, assumes cultural significance and thus represents an element of emotional richness – the “gaze” – capable of being transformed into the tourist attraction defined in this paper as the “taste of geography”. These phenomena have been studied in a region of Italy – Abruzzo – in order to obtain the necessary data to plan a training and research centre for the promotion of enogastronomic culture and tourism.  相似文献   
43.
从欣赏者对音乐作品感情内涵体验的深浅角度出发进行论证,得出“准确、深刻和细致地体验音乐作品中的感情内涵,是音乐欣赏中感情体验的基本要求”,同时也是欣赏者自己的感情和音乐中表现的感情相互交融、发生共鸣的过程。而当欣赏者对某种音乐音响及其艺术风格不熟悉,不能正确地进行音乐感知时,则不可能获得正确的感情体验。欣赏者要从各个方面去研究和理解乐曲感情更深刻、更准确地领会音乐作品的感情内涵。  相似文献   
44.
针对镍铂二次资源回收工艺中的原料成分,探讨了镍铂合金靶材废料的湿法冶金分离回收技术,以及合金废料的氧化浸出处理及离子交换镍铂分离回收技术。通过单因素实验,确定了最佳工艺条件及工艺流程,实现了镍、铂的有效分离,分离提纯后得到符合国标质量要求的海绵铂和镍化合物晶体产品,铂回收率达99%,镍回收率97%。  相似文献   
45.
对中药复方专利的侵权如何进行认定,一直是司法实践的难题和人们争论的焦点,存在着比例说,有效部分说等等不同观点。新中药复方在现有的中药复方专利基础上进行的药量加减、药味的部分替换或全部替换,如果能在显著提高疗效、减少毒副作用、作用新的部位、适应新的病症、作用同一病症的不同类型等任何一方面有所突破,就应当认定该复方对中药领域的普通技术人员来说具有非显而易见性,有突出的实质性特点和显著的进步,具有创造性,不构成对现有中药复方专利的侵权,反之,则应该认为存在侵权行为。  相似文献   
46.
杨欣  钟艳 《江苏商论》2012,(7):31-34
本文创新性地提出了微烹饪原理及其特征,分析了微烹饪提出的背景,包括居民膳食营养不合理、食品安全问题频繁出现、绿色环保理念广泛普及等,同时结合传统烹饪中存在的各种健康危害隐患,分别从市场和技术两个层面提出了微烹饪的实施路径。  相似文献   
47.
  总被引:1,自引:0,他引:1  
We analyse the evolution of beer consumption between countries and over time. Historically, there have been major changes in beer consumption in the world. In recent times, per capita consumption has decreased in traditional beer drinking countries while it increased strongly in emerging economies. Recently, China has overtaken the US as the largest beer economy. A quantitative empirical analysis studies the relationships among economic growth, globalisation and beer consumption. The relationship between income and beer consumption has an inverse U‐shape. Beer consumption initially increases with rising incomes; but at higher levels of income beer consumption falls. Increased globalisation has contributed to a convergence in alcohol consumption patterns across countries. In countries that were originally beer drinking countries, the share of beer in total alcohol consumption reduced, while this is not the case in countries which traditionally drank mostly wine or spirits.  相似文献   
48.
味觉及其美感问题是一个十分复杂的问题。本文基于生理层面和人文精神层面对味觉进行了分类,通过论述人对味觉生理感受与精神感受的密切联系性,批评了西方文化中的一些对味觉认识的片面性,提出了味觉能产生美感和作为审美对象的原因。  相似文献   
49.
    
ABSTRACT

With the increasing digitalization and datafication of consumption brought by platforms such as Amazon, Netflix and Spotify, digital traces of taste are constantly generated as by-products of consumers' everyday communications and activities. However, these data have not been fully exploited in the cross-disciplinary study of taste phenomena. This paper represents a first attempt to develop a comprehensive methodological framework for “augmenting” taste research through the analysis of digital traces. The proposed framework is theory-driven, multi-method, context-sensitive, and reflexive about platforms' affordances. Three distinct methodological pathways are examined, contributing to research on taste cultures, regimes and experiences. Empirical data about Italian hip-hop culture on YouTube are employed for illustrative purposes. Key methodological and theoretical implications for consumer research are discussed.  相似文献   
50.
Rob Drew 《Leisure Studies》2013,32(4):371-383
Abstract

Karaoke’s mimetic character can provide a conduit for personal growth and interpersonal empathy. Yet karaoke is not always understood this way, and one factor determining how it is understood is social class. Karaoke’s class markers have been clear, though very different, in Eastern and Western cultures. Whereas in Japan karaoke first became popular among the upper‐middle class, in the US it was popularized by the working and lower‐middle classes. As karaoke gained a following among working‐class Americans it was often shunned by the urban middle class. Yet by the late 1990s an alternative aesthetic of karaoke, characterized by an ironic performance style, developed among middle‐class urbanites. This essay attempts to describe these opposing styles of mimetic and ironic performance, to explain the motives behind them, and to consider what happens when they come into contact.  相似文献   
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