《生死疲劳》的欲望与轮回——试论视野变换下的生命体验

莫言的《生死疲劳》绝不是一部中国农村的田园颂歌,通过借自佛典的名字和轮回,呈现出强烈的魔幻现实主义意味,暗示了这片土地深沉的苦难和深刻的自赎——动物的出场和言述,人转生后的前世记忆和当下体验,＂莫言＂在文本中的在场和角色扮演,展示了视野变换下历史的种种面相和生命的层层体验。     

学术腐败的成因及其治理

学术腐败是当今学术领域所普遍存在的现象。导致学术腐败的原因主要是学术驾驭思想、文化失根、欲望的欲望化,而不是外在的规章制度。因此,当前的主要任务是指引现代人如何成为一个全面发展的个人,指引人们实现欲望、工具与智慧之间的游戏,而不是从法律规范和伦理道德的角度寻找出路。     

To pursue personality or conformity: A study on the impact of face view on consumers’ need for uniqueness

Chinese people are very focused on “face,” the desire to pursue face, and the fear of losing face. Face has a broad and profound impact on the behavior of Chinese consumers. By adopting Zhang's face dimension method, this study divides consumers’ face view into “the desire to gain face” and “the fear of losing face,” and develops a model to investigate their impacts on consumers’ need for uniqueness. Data from 360 college students and graduate students were used to validate the proposed model through structural equation modeling. Results show that the desire to gain face and the fear of losing face have indirect effects on consumers’ need for uniqueness, with the mediation of independent self‐construal and consumer's susceptibility to normative influence. The study provides both theoretical and managerial contributions, and a new perspective to better understand Chinese consumers’ face view and consumers’ need for uniqueness. Managerially, the study offers suggestions for consumers about how to properly obtain face, for enterprises about how to formulate targeted marketing strategies using consumers’ face view, and for the government on how to guide consumption trends through consumers’ face mentality.     

Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitude-behaviour model and attitude-behaviour-context theory to anchor its hypotheses. Cross-sectional data from 387 Japanese consumers analysed to test the conceptual model revealed that green trust, environmental attitude, and labelling satisfaction are positively associated with green apparel buying behaviour. Furthermore, green trust, environmental concern, and environmental attitude partially mediate the proposed associations, while age and gender moderate the association between environmental knowledge and environmental concern. The study's empirical insights thus lay the foundation for future research in this area and provide strategically relevant inferences for green apparel marketers and retailers.     

Marketing hedonics: Toward a psychoanalysis of advertising response

The author advances a psychoanalytic theory of advertising response to theorize the intersection of brand positioning, the semiotics of gender, and consumer desire in advertising discourse. Researchers traditionally focus on the iconic representation of desire in advertising imagery. However, by drawing upon Lacan's theory of scopophelia, the author focuses on the dialectical implication of the spectator/consumer's psychic drives in the visual semiotics of advertising discourse. The consumer identifies with the brand discourse primarily by means of projective identification with the voyeuristic gaze of the camera referenced in the image, and only secondarily because of perceived parallels between consumer lifestyle and the content of the advertisement. By way of illustration, the author analyzes the positioning of consumer desire in homoerotic advertising for Calvin Klein and Dolce & Gabbana, which draws upon resistance discourses in contemporary art to hold the consumer in a passion play of alternative sexualities and subject positions. Though these campaigns deconstruct the conventional binary opposition of male voyeur/female object of the gaze, they have contributed to the broad popularity of these brands because the brand discourse – logo, product placement, and rhetoric – restores a conventional logic to these advertisements that would have been censored from the worlds of popular culture and fine art.     

城市居民的居住期望及其对养老方式选择的影响

以城市居民为研究对象,从江苏省四个城市随机抽取813位居民进行访问式问卷调查,以居住安排与养老方式的关系作为分析视角,从个体特征,家庭的社会经济地位,居住结构状况,养老观念等几个纬度出发,经由交互分析和Logistic回归分析的方法,具体阐明了城市居民的居住期望和养老意愿的现状,并进而论证了影响他们做此选择的可能因素。多数城市居民老年时将独自(与配偶)居住,依靠社会化养老或自我服务可能会成为城市居民安度晚年的主流形式。     

论教育中的兴趣与训练的统一——以杜威兴趣观的视角

兴趣是由活动发展的全部状态、预见和希望得到的客观结果、个人的情感倾向3部分组成，只有把这3层含义结合起来才能正确理解兴趣和科学地开展教育活动。真正的兴趣是经验连续性与活动差异性的统一。挖掘兴趣的实质是发现人迫切的需要和能力。训练和兴趣在教育中并不是2个独立的概念，它们是相互关联和统一的。兴趣和训练对个人的身心发展和成长都至关重要，但是在现实生活中人们把它们分开对待，这在某种程度上阻碍了教育的快速发展。     

Cultural influences on future transportation technology usage: The role of personal innovativeness,technology anxiety and desire

This study develops and validates a model, based on personal cultural values theory and psychological research, in relation to technology adoption. The model focuses specifically on the future use of on-demand air mobility (ODAM), which is expected to have significant implications for city commuting and personal well-being in the years ahead. We use a path modelling approach, in addition to recently advanced analytical methods such as the finite mixture partial least squares (FIMIX-PLS), measurement invariance of composite models (MICOM) and multi-group analysis, to validate the model using a data set of 627 young consumers from the Czech Republic. The research model explains 45.2% variation in the future use of ODAM using our global model. This variance explained in the future use of ODAM increases to 62.3% and 64.5% respectively, when we segment our data set into two groups. The results also show that tradition has significant influence on technology anxiety, personal innovativeness and desire to use ODAM. Independence positively affects personal innovativeness but not the desire to use ODAM. We also find that technology anxiety influences the desire to use, which in turn influences the future use of ODAM. However, we find group differences in the influence of ambiguity intolerance on technology anxiety, desire and personal innovativeness. Thus, the study also evaluates the existence of significant differences between two groups in our data set. Overall, the study suggests that individual cultural values play a particularly important role in influencing the future use of ODAM through psychological characteristics. The research implications of the study are discussed in the article.     

The distinctive dynamics of exurban tourism

The distinctiveness of the urban–rural fringe as a tourism venue, which merits recognition of exurban tourism as a distinct subfield, is based on a unique product amalgam that includes theme parks, tourist shopping villages, near‐urban protected areas, factory outlet malls, golf courses and touring. In addition, the market is characterised by blurred tourist/non‐tourist distinctions, a weak accommodation sector and extremely high visitation levels at some sites. It is argued that the urban–rural fringe is an inherently unstable area characterised by a variant of the standard destination life cycle confined to the late involvement, development and consolidations stages, and paralleling comparable volatile stages within the broader urban life cycle. Copyright © 2005 John Wiley & Sons, Ltd.     

司马迁商业经济思想探讨

"欲利"是商业产生和发展的根本动因,社会分工是商业产生和发展的社会经济基础。司马迁商业经济思想的主要内容包括三方面,即商业的社会经济职能及发展商业的政策主张、商业经营者的基本素质及管理、商业经营者的致富诀窍等。