The benefits and implementation of performance transparency: The why and how of letting your customers ‘see through’ your business

While some organizations swear by the benefits of transparency and are eager to learn and implement transparency practices, many managers are still reluctant or even afraid to use them. Our research reveals that only a few innovative companies have taken steps to leverage a potentially useful form of transparency: the provision of accessible and objective information to customers (e.g., sharing unbiased benchmark data, publishing unfiltered customer comments, or providing candid product reviews that may praise but also criticize the company’s products). Our study also shows that many companies remain wary and view greater calls for transparency as a challenge to be managed rather than an opportunity to be traded upon. This is partly due to limited research into the performance benefits of giving customers access to objective information, and lack of practical guidelines on how to actually implement it. This article addresses these shortcomings. First, we investigate whether performance transparency leads to customer outcomes that can be profitable for an organization and, second, we analyze the characteristics of successful transparency initiatives in a wide range of industries. Our research shows that customers exhibit more trust and are willing to pay a premium to deal with transparent businesses. Also, it uncovers seven effective strategies to leverage transparency. This article provides convincing empirical evidence for the benefits of performance transparency and the ways in which management may implement it successfully.     

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products?

Consumers are increasingly worried that their current consumption patterns have negative environmental impacts, which in turn shapes their green purchase intentions. Based on the signaling theory and stimulus–organism–response model, the purpose of this research is to construct a theoretical framework to understand consumer intentions to buy eco-labeled products. Empirical results from 671 questionnaires show that as expected, green advertising receptivity positively affects intention, and the relationship between green advertising receptivity and intention is also moderated by promotion focus and mediated by system trust and personal trust. However, the relationship between green advertising receptivity and purchase intention is not moderated by prevention focus. Hence, this research suggests that stakeholders should conduct truthful green advertising campaigns to dispel consumer suspicion and target different consumers with different green advertising and marketing campaigns to increase sales.     

装配式房建PC建筑的发展价值与发展方式

本文针对装配式房建PC建筑的发展价值与发展方式,采用理论结合实践的方法,先分析了目前我国装配式房建PC建筑的发展现状,接着探讨了发展装配式房建PC建筑的价值,最后探究了发展装配式房建PC建筑的方式。分析结果表明,装配式房建PC建筑是我国建筑史上的一次大变革,契合绿色、低碳、环保等新时代理念的要求,具有良好的发展价值。     

Natural resources,technological progress,and economic modernization

The present inquiry focuses on the modernization perspectives of the commodity‐exporting countries through the lens of development economics. To this end, the study adopts the Kaldorian framework to address the modernization effects, epitomized in the absorption of surplus labor. To trace the process of economic modernization, the study augments Lewis’s dualistic economy model by the extractive sector. Three different scenarios for the management of resource revenues are scrutinized. An altruistic mode, which implies a pure redistribution of the revenues among the poor swaths of the population, protracts the process of economic modernization, requires a greater amount of capital stock, and harbors a greater risk of a poverty trap. This effect is less pronounced if the modern sector is more capital‐intensive. A productive mode, which elicits full reinvestment of the commodity revenues, in contrast, accelerates the pace of economic modernization. Further, predicated on the scrutiny of a more realistic scenario, a bargaining mode, the study derives the condition for a net positive (or negative) modernization effect. The study identifies technical progress alongside capital accumulation as a further important source of economic modernization.     

Introduction to the Special Issue - The Brave New World: How shopping and consumption is evolving with technology

This special issue of the Canadian Journal of Administrative Sciences features four articles using various methodologies to explore the interplay of technology and consumption. Through an exploration of identity expression in virtual reality to the consumption of fashion media and culture to inspiring the use of wearables, we learn that although new technologies may change traditional consumption patterns, fundamental human needs persist. From this special issue, it is evident the so-called brave new world will require companies, and marketers especially, to not lose sight of the human when using and experimenting with technologies to streamline and enhance consumption and marketplace experiences.     

开放合作创新视角下基于云模式的物流资源一体化集成决策研究

基于开放合作创新的思路，文中提出一种全新的物流资源运作管理模式---“云模式”，探讨在开放合作创新的平台上，对多种紧密耦合且相互制约的物流资源进行同步协同和整合的方法与途径。“云模式”的本质是通过松弛物流资源与其所有者之间的归属关系，为社会全体物流资源提供一个开放的平台。物流资源可以通过这个平台，以合作的方式有机的集成在一起，从而实现资源的优化配置、提高物流资源的利用率，降低社会物流的总成本，提高客户对物流服务满意度的目标。文中的研究契合了当前政府相关职能部门和企业在管理决策上的实际需要。     

加快转变经济发展方式的思考与研究

只有坚持科学发展才能全面建成小康社会,而只有加快转变经济发展的方式才能做到科学发展,这是贯彻落实十八大精神和科学发展观的内在要求。加快转变经济发展方式,就必须解放思想,坚持改革开放,实施创新驱动发展战略,推动经济战略性调整,推动城乡发展一体化、实施技术进步和创新,全面提高开放型经济水平。     

LIN总线维修技术特性

局域互联网络(LIN)是一类串行数据通信的网络通信线,LIN的应用大大减少了车辆电气线路的使用数量,降低了电气线路的故障发生率。本文主要从传输方式、信号特性方面介绍LIN总线特性及LIN总线诊断特性。     

广西民间传统手工艺转型发展商业模式探究--以博白竹藤编织工艺为例

民间传统手工艺是一个民族文化的重要组成部分。广西是一个多民族聚居区,存在丰富多样的传统手工艺文化。面对如今经济社会快速发展的时代,现代化工业的快速发展、社会环境的浮躁、缺乏关注导致创新的缺失等原因使得民间传统手工艺的传承和发展面临较大的困难。除了政府的制度和措施,也应积极探索其他方式。论文以广西博白竹藤编织手工艺面临的困境为研究对象,对其创新发展的市场潜力与可行性、商业模式的转型发展进行探索,以期对我国民间传统手工艺的传承与壮大提供一定的参考和借鉴。