How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation

Through the lenses of attribution theory, signal theory, and social exchange theory, this study proposed and tested a conceptual model that investigates how tourists' attribution of destination social responsibility (DSR) motives impact destination trust and intention to visit a destination. The moderating effects of destination reputation (good vs. average) were particularly examined in the proposed model. The results of three experimental studies revealed that the impact of DSR motive attributions on destination trust and intention to visit vary under different conditions of destination reputation. In particular, when a destination has a good reputation, the positive impact of intrinsic DSR motive attribution tends to be stronger than that of extrinsic DSR motive attribution. However, when a destination's reputation is average, the impact of the two types of DSR motive attributions become insignificant. The findings of this study provide theoretical and practical implications for destination marketing and DSR campaigns.     

汇编语言疑难辨析

汇编语言属于机器语言,由于与自然语言相差甚远,很难理解。为了提高汇编语言程序设计的教学效果,本文对这门课中易混淆的,难以理解的概念予以解释分析。     

扬州评话书场的模式、运营形态及多重关系

在扬州评话的发展过程中,书场的形态发生了很大的变化,从露天书场、堂会书场、茶社书场、专业书场等,发展到当下的社区书场,它是扬州评话兴衰的历史见证。书场的经济运营模式也因时而变,从现场收费、门票制,发展到义务说讲。而书场中,书场经营者与说书艺人的关系、说书人与听书人的关系等都是评话发展中十分重要的链条关系。     

Understanding the dynamics between supervisor‐follower social capital,work engagement,and employees' creative work involvement

This study examines the previously unexplored mediating role of work engagement in the link between creative work involvement and the relational resources embedded in supervisor‐follower exchanges. We studied three relational resources inherent to the exchanges between followers and their supervisors: trust in supervisor, goal congruence, and relationship informality. Data were captured from IT professionals working at four well‐established IT companies in Ukraine. The findings show that relationship informality and goal congruence positively affect employees' creative work involvement, yet these effects are less pronounced when controlling for work engagement. The significance and implications of these findings for research and practice are discussed. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Financial development,financial liberalization and social capital

The relationship between financial liberalization policies and financial development is controversial. The impact of these policies differs greatly across countries. In the literature, the quality of formal institutions has been identified as an important source of this heterogeneity, as countries with a weak institutional environment generally fail to benefit from financial liberalization. Using panel data covering 82 countries for the period 1973–2008, we find evidence that social capital may substitute for formal institutions as a prerequisite for effective financial liberalization policies. In particular, we find that during the post Washington-consensus period countries with a high prevailing level of social capital can ensure that financial liberalization positively influences financial development, despite the poor quality of their formal institutions.     

中高职三二分段下的学生素质拓展系统的设计与实现

针对高职教育发展的新形势、新政策、新要求，中高职三二分段教育成为高职教育的一部分，传统大学生素质拓展系统均适用于普通高校，设计开发一个适用于高职教育，针对中高职学生特点、职业教育培养目标的学生素质拓展系统非常有必要，有利于职业技能人才的全面培养，也减轻了学校相关工作人员的工作量，为师生带来方便。     

高校校园快递“校企双主体”运营模式研究

通过对高校校园快递现状及问题分析,构建快递服务中心"校企双主体"运营模式,从校企共建管理团队,共同制定规章制度,共同培养人才,互培共聘,共同经营管理,共享经营利润等方面阐述了"校企双主体"的内涵,对高校校企合作、人才培养、校园快递服务的提升具有指导性意义。     

Building value co-creation with social media marketing,brand trust,and brand loyalty

Value co-creation has emerged as a critical challenge for fashion brands in the age of social media. Despite its importance, scholars have not adequately explored the role of social media marketing (SMM) in enhancing value co-creation (VCC) intentions among fashion brand consumers in mainland China. SMM encompasses five hierarchical elements: entertainment, customization, interaction, electronic word-of-mouth (EWOM), and trendiness. This study developed a theoretical framework based on attribution theory and employed the partial least squares–structural equation modeling (PLS-SEM) method to analyze the value co-creation process. The results indicate that SMM positively impacts brand loyalty (BL), brand trust (BT), and VCC. Furthermore, BT positively affects BL and VCC, while also serving as a positive mediator between SMM and BL and VCC. Finally, BL positively enhances the VCC intentions of fashion brand consumers. Our study's unique insights, derived from the attribution theory's advantage point, enrich the marketing literature. These findings also offer practical guidelines and tips for marketing managers seeking to optimize their SMM mix for VCC.     

Corporate social responsibility: a boon or bane for innovative firms?

In today’s dynamic business landscape, Corporate Social Responsibility (CSR) is considered as an important strategic initiative for attaining sustainable competitive advantage. The present study aims to examine (i) the influence of consumer’s perceived firm innovativeness (CPFI) and consumer trust on perceived CSR activities of the firm and (ii) the mediating role of perceived CSR in the relationship between (iia) consumer’s perceived firm innovativeness and purchase intention (iib) consumer trust and purchase intention. Four hypotheses were tested with the primary data (n = 287) collected through a structured questionnaire. The regression analysis revealed that CPFI and consumer trust have direct positive impacts on the perceived CSR. Further, perceived CSR mediates the relationship between CPFI and purchase intention. However, perceived CSR does not play a mediating role between Consumer Trust and Purchase Intention. Overall, the findings of this study indicate that engagement in the CSR activities tend to reduce the perceived risk associated with innovation and consequently, influence the purchase intention among consumers. Theoretical and managerial implications are further discussed.     

城市公共交通规划项目案例的评选与处理

近年来,高等学校工科专业课程的教学模式改革受到了广泛重视。以案例为中心的项目化教学,有助于激发学生的兴趣与动机、整合学科知识、强化实际技能,尤其适合工科专业课程的教学,以交通规划课程中公共交通规划的教学为例,介绍和分析了公交规划项目案例的评选与处理方法。