事项法会计必然取代价值法会计

通过分析事项法与现行价值法的本质差异,揭示了价值法会计的局限性以及在知识经济条件下面临的挑战。根据知识经济时代社会经济环境和使用者信息需求的变化,论证了事项法会计必将取代价值法会计,领导知识经济时代会计的改革方向。     

论中英文中的网络词语

计算机技术的开发与互联网技术的广泛应用,对人类社会和语言都产生了深刻的影响。20世纪90年代以来,虚拟环境中的言语行为研究,已经成为心理学和语言学研究中的一个新的学术亮点,受到学术界普遍的关注。本文主要针对目前在互联网上出现的中英文网络词语进行了研究和探讨。     

虚开增值税专用发票开票者犯罪认定难题探析

虚开增值税专用发票的主体一般分为开票者、受票者和介绍者,其中以"开票者"的认定最为复杂.文章主要针对司法实践中本罪的主体之一开票者认定上存在的一些问题进行分析探讨.     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

工商管理类课程实施案例教学障碍分析与对策

工商管理类课程的传统教学方式以教师为中心,学生处于被动和支配地位。为了丰富课堂气氛、提高教学效果,教学过程有必要寻求一种新的教学方法即案例教学法。正确处理案例教学与理论教学的关系、注意各种案例教学方式的综合运用、丰富案例资源、对学生人数规模加以控制、注意对学生的启发工作、举办有关案例教学的知识讲座是提高案例教学质量水平的关键。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

科学把握BTEC教育理念,推动教学改革

广东农工商职业技术学院引进BTEC教育模式,取得了一定的成绩,但还面临着很严峻的挑战,需要进一步更新观念,要从应对外审,转变到提高教育质量上来;从为了学生获得毕业文凭为目标转变到增强学生的就业优势上来;从专业知识的传授加外语的教学转变到思维开发、学习能力的获得、创新能力的培养、实际技能的提高上来;从以课业为中心,转变到以学生为中心上来;要从面向未来、面向世界的教育层面去理解BTEC的教育思想,理解知识意义的建构在学生发展中的重要地位,理解教师在BTEC教学中的主导地位。     

金融创新与金融风险关系研究

从金融发展史看，金融创新始终是主要的动力源，没有创新推动，只能出现同一级别或同等水平上的数量扩张，而不可能形成层次逐渐提升的金融发展。但是，伴随着金融创新而产生的风险又是一种必然。本文围绕金融创新与金融风险关系的问题，从渊源、逻辑联系及其表现形式，金融创新与金融风险的时代特征及内在联系等方面进行深层次研究。文章认为，创新——风险——再创新螺旋式上升，循环中金融在演进、经济在发展。     

发展粮食期货市场 促进粮食市场化改革

随着粮食生产经营的全面市场化,健全和完善粮食期货市场有了更重要的现实意义:调节粮食供求,稳定粮食价格;优化粮食品种结构,推动产业化经营;为粮食企业提供避险渠道;减轻入世冲击,保护粮食安全。文章指出发展粮食期货市场的政策措施包括:推出大宗粮食期货交易品种;培育和发展套期保值用户;规范粮食现货市场;发展商品投资基金;开创场外交易;调整不符合国际惯例的法规政策。