高端白酒的市场营销策略浅析

白酒是中国的国酒,有着千年历史,白酒也承载着中华的文化。同时酒类行业具有很高的回报率和利润率。正是因为这样诱人的企业利润,酒饮料市场在我国竞争日益激烈,分析高端白酒所面临的机遇与挑战有助于其在该市场的竞争,保持并不断扩大市场份额。同时探讨解决品牌白酒扩大酒饮料市场份额的可行方法和白酒营销在市场中的创新,为确立品牌白酒在酒饮料市场中的龙头地位,发扬中华文化有着积极而深远的意义。     

成本法核算时长期股权投资收益的确认

采用成本法对长期股权投资进行核算时 ,被投资单位宣告分派的利润或现金股利 ,投资企业按应享有的部分确认为当期投资收益 ,按照有关公式计算 ,确认投资收益及冲减投资成本的金额时 ,会遇到一系列问题 ,进而提出相应的解决方法或处理方案。     

在改革开放中发展的中国物流事业

本文指出,进入新世纪以来,中国物流事业进入了全面发展的新时代,宏观物流管理得到加强,现代物流业快速发展,企业物流水平显著提升,交通运输和物流基础设施建设不断加强,物流教育规模迅速扩大,人才培养质量显著提高。但与经济快速发展、经济全球化及又好又快发展的要求相比,还存在很大差距。按照科学发展观的要求,处理好物流事业发展中的各种关系,包括处理好物流发展与环境保护和资源节约的关系,走绿色物流之路,是今后中国物流事业发展道路上,无论国家宏观层面还是企业微观层面,都要认真对待并努力解决的问题。     

Codes of Ethics as Signals for Ethical Behavior

This study investigated effects of codes of ethics on perceptions of ethical behavior. Respondents from companies with codes of ethics (n = 465) rated role set members (top management, supervisors, peers, subordinates, self) as more ethical and felt more encouraged and supported for ethical behavior than respondents from companies without codes (n = 301). Key aspects of the organizational climate, such as supportiveness for ethical behavior, freedom to act ethically, and satisfaction with the outcome of ethical problems were impacted by the presence of an ethics code. The mere presence of a code of ethics appears to have a positive impact on perceptions of ethical behavior in organizations, even when respondents cannot recall specific content of the code.     

Advertising effects on consumer welfare: Prices paid and liking for brands selected

The effect of advertising on consumer welfare has been the subject of dispute among economists, arising largely from disagreement among scholars regarding the persuasive versus the informative role of advertising. This paper reports two experiments that explore the welfare implications of advertising effects. Experiment 1 shows that the same advertisements can either increase or decrease prices paid for selected brands, depending on the degree to which the choice situation requires brands to be recalled in order to be considered. However, an increase in prices paid caused by advertising does not necessarily imply detrimental effects on consumer welfare. Experiment 2 shows that, even under circumstances in which differentiating advertising leads consumers to select brands with higher average prices, it can provide useful information to consumers that allows them to make purchases that are more in line with their personal tastes than are the choices of consumers not exposed to the advertisements.     

Signaling Power of Open Market Share Repurchases in Germany

This paper shows that abnormal stock price returns around the date of open market repurchase announcements are four times higher in Germany than in the USA (12 ver. 3%). We hypothesize that this observation can be explained by national differences in repurchase regulations. Our empirical evidence indicates that German managers primarily buy back shares to signal an undervaluation of their firm. We demonstrate that the stringent repurchase process prescribed by German law attributes a higher credibility to undervaluation signals than do the lax US regulations, and thereby corroborates our hypothesis.Financial support from the E-Finance Lab, Frankfurt am Main, and from Freitag & Co., Frankfurt am Main, is gratefully acknowledged. We would like to thank two anonymous referees for their helpful comments     

实行消费启动化解经济风险

我国经济增长一直居于高位，但已有几种伴生现象，主要是商品过剩、资金过剩和失业率上升，正蕴育着一些风险或危机。这三者都是由生产过剩所引起。生产过剩意味着消费相对于生产已严重滞后。因此，要根治生产过剩，化解经济风险，关键是大力促进消费增长，并以消费启动经济运行全过程。坚持以消费带动投资增长，这是消费启动所固有的内涵和基本要求。     

所有权结构、代理成本与公司价值－来自中国上市公司的经验证据

本文从理论上分析了股权结构与公司价值间的关系,并通过实证研究考察上市公司所有权结构及由此而产生的代理成本与其市场价值之间的关系。检验结果与理论分析相一致：（1）上市公司存在控股股东,会使公司市场价值折价。（2）上市公司存在股权制衡,能够有效的减少公司代理成本,提升公司价值。（3）不同性质的控股股东所产生的代理成本不同,国家股东的非人格化使得公司的代理成本高于非国有股东。本文得出结论：我国的上市公司普遍存在控股股东,由此产生的代理成本减低了企业的价值,国有股东的代理问题尤为严重,股权制衡的模式能够在一定程度上缓解代理问题。