顺应理论下的翻译策略与方法——以《红楼梦》杨宪益英译本为例

Verschueren的顺应理论为从语用学的角度研究翻译提供了新的理论框架。翻译策略和方法的选择应该分别实现对宏观交际语境和微观语言语境的动态顺应。归化和异化是实现动态顺应的翻译策略,直译和意译则是翻译方法。《红楼梦》的杨宪益译本为顺应论视角下翻译策略和方法的成功选择提供了例证。     

Non-Demographic versus Demographic Determinants of “Buy Domestic” Activities in Two Nations

Abstract

Multiple regression analysis of survey data from the U.S. and Portugal demonstrates that certain demographics make a moderate contribution to explaining Buy Domestic behavior. However, explanation of these reported purchase-related activities is greatly increased by adding constructs suggested by helping research, based on the premise that some purchasers buy domestic products to help domestic workers whose jobs are threatened by imported products. For both nations, the results show Buy Domestic activities increase with purchasers' older age, greater perceived empathy regarding threatened workers, and greater exposure to social norms that support helping. For the U.S. only, Buy Domestic purchase also increases with female gender and decreases with higher perceived costs of helping. For Portugal only, it increases with greater perceived ability to help the workers and stronger solidarity with the national in-group. These findings hold important implications for Buy Domestic marketers.     

水泥标准稠度用水量的影响因素

水泥标准稠度用水量的高低对混凝土的性能影响很大。本文分析了影响水泥标准稠度用水量的系列因素,认为熟料中的矿物C3A含量是主要因素,其含量越高,配制成的水泥标准稠度用水量就越高。熟料的烧成质量、水泥比表面积、水泥中混合材的种类及掺量、石膏的品位等因素也对水泥标准稠度用水量有一定影响。水泥标准稠度用水量越低,配制的混凝土性能越好。     

Option pricing in the presence of natural boundaries and a quadratic diffusion term

This paper uses a probabilistic change-of-numeraire technique to compute closed-form prices of European options to exchange one asset against another when the relative price of the underlying assets follows a diffusion process with natural boundaries and a quadratic diffusion coefficient. The paper shows in particular how to interpret the option price formula in terms of exercise probabilities which are calculated under the martingale measures associated with two specific numeraire portfolios. An application to the pricing of bond options and certain interest rate derivatives illustrates the main results.     

A2/O工艺处理焦化废水

本文介绍了采用厌氧-缺氧-好氧生物脱氮工艺(简称A2/O工艺)处理焦化废水的工艺流程及原理,和主要构筑物及运行基本情况,并进行了分析总结。     

Research Productivity in Business Economics: The Case of Marketing

Abstract. The German Economic Review ( GER ) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures the research output of business administration departments. While these rankings might hold at an aggregate level, they lack face validity at a subject-specific level. This lack of validity is demonstrated in the case of marketing by analyzing the research output of the top-ranked institutions in top-ranked journals. A number of proposals to overcome these kinds of problems are provided.