Self‐regulation through Goal Setting*

Goals are an important motivator. But little is known about why and how people set them. We address this issue in a model based on two stylized facts. First, goals serve as reference points for performance. Second, present‐biased preferences create self‐control problems. We show the power and limits of self‐regulation through goals. Goals increase an individual's motivation—but only up to a certain point. Furthermore, they are painful self‐disciplining devices. Thus, greater self‐control problems may result in tougher goals; but for a severe present bias goals either lack a motivating force, or are too painful to be accepted.     

毛泽东《在延安文艺座谈会上的讲话》的经典意义与现实意义

毛泽东《在延安文艺座谈会上的讲话》的经典意义在于阐发了丰富的文艺理论,内容包括革命文艺与社会政治革命的关系;文艺的人性与阶级性,文艺与广大人民大众的关系;文艺作品与社会生活的关系;文学艺术家的立场、态度与世界观;文艺作品的创作方法和创作过程;文艺的内容与形式、风格与流派;文艺的普及与提高;文艺的民族形式及发展创新;文艺批评及其政治与艺术标准等。毛泽东文艺思想的许多基本论点对当代文艺工作仍有指导意义;应对这些论点加以改进和完善以建构起新时代的文艺理论。     

Analyzes on overseas investment way of the oil-gas field enterprise

Investment overseas for Chinese oil and gas enterprises can help them find more stable sources of oil, diversify oil import, and disperse oil supply security. It is an important means of oil security and also can enhance oil company＇s international competitiveness. Selection of the pattern plays an important role. So while making decision, investment pattern＇s features and influencing factors must be considered.     

中、美纺织品贸易摩擦的利益相关者分析

贸易的政治因素和经济因素经常被单独分析,Freeman的利益相关者分析成功地实现了两者的综合。本文通过利益相关者方法分析中、美纺织品贸易摩擦问题,分析表明:贸易摩擦牵涉到各方利益,贸易摩擦的解决最终是各方政治经济利益的均衡。因此对于中方,不应只站在自己的角度,而应站在双方视角看待和解决纺织品贸易摩擦问题,对症下药,提高对美贸易政策的有效性,具体可采取对外直接投资,开辟多元化的出口市场,争取美国国内零售协会的帮助和自愿出口限额等措施。     

THE ESSENCE OF THE AUSTRIAN SCHOOL

In a lecture in November 2008, Professor Huerta de Soto set out the key contributions of the Austrian School to economic thought.     

The effective use of marketing research consultants

Relatively little has been written about effectively managing the buyer-seller relationship for marketing research services. To provide insights into effectively managing this relationship, a survey of both buyers and sellers of marketing research services was conducted. Major findings were that proper problem definition, a familiarity with research methods by the research buyer, and continuous communication between buyer and seller were critical determinants of a successful consultant relationship. For best results the market research buyer-seller relationship should be treated as a mutually beneficial one, not one of conflict or acrimony.     

浅谈钢与混凝土组合楼盖结构体系

通过对钢与混凝土组合楼盖结构体系的浅析,达到对组合楼盖结构在设计及施工中的更好应用。     

超声波测距系统的设计与研究

介绍的超声波测距系统，采用渡越时间法实现了空气测距目的。该系统以单片机作为核心控制器，控制超声波的发射和接收，记录超声波由发射到反射所经历的时间，最终计算出距离，并显示。系统软硬件均采用模块化设计，硬件电路结构简单，多采用集成芯片，减少了电路间干扰，便于调试。该测距系统通用性强，可用于倒车雷达、物体位置测量等场合。     

The Need for a Field of Study of Implementation of Innovations

The study of innovation has been approached from many disciplines and from the point of view of different real life problems. As a result, we have a series of clusters of knowledge that are related but seldom integrated. Chris Voss suggests it is time we closed at least one of these gaps. He suggests there should be a field of study should be established that will build a bridge between work on the process of innovation and work on the diffusion of innovation. He presents a starting point for the new field of study.     

Determinants of Success in the Development of Applications Software

In this article, the third in the trio of software innovation articles, Chris Voss outlines the key factors that determine whether a new software development is likely to be successful. His research draws on an innovation framework that has emerged from previous research. His results are similar to those of the earlier studies and suggest that the software innovation process has many demands that are common to innovation in other product areas.