What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection.     

层次分析法在水库景区规划中的应用

根据层次分析法的基本原理,在水库景区规划中建立各层次模型,并以福地湖为例,分析影响福地湖生态环境现状的各因素。分析计算结果表明:福地湖旅游区应以开发水体为主,同时必须协调其他生态要素,保护生态环境,发展生态旅游,实现景观的可持续发展。     

基于RBV的旅游电子商务采纳关键成功因素研究

拳文基于企业资源观(RBV),从战略、资源、能力3个维度构建了影响旅游电子商务采纳的7个因素集合.本文根据成功的旅游电子商务实践经验,采用AHP分别识别了传统旅行社和旅游中介网站两类电子商务采纳的关键成功因素.结果显示,企业战略、复合型人力资源、共享信息能力以及合作流程能力是两类企业共同的关键成功因素.研究进一步发现,两类企业的采纳模式存在明显差异,传统旅行社侧重于内部资源优化,而旅游中介网站侧重外部资源整合.     

基于AHP的林业产业化龙头企业FBP模型构建与运用——以江西省32家林业产业化龙头企业为例

在分析林业产业化经营内涵的基础上,提出发展龙头企业必须有一个综合评价体系的观点;根据综合评价原理与方法,从功能(Function)、行为(Behavior)、绩效(Performance)三个方面,构建了龙头企业综合评价模型(FBP);以江西省32家林业产业化龙头企业为例,对该模型进行运用。结果表明:林业产业化龙头企业的龙头功能、龙头行为、以及龙头绩效并不一致;龙头功能强的企业,龙头行为不一定好;龙头行为好的企业,龙头绩效不一定优。     

领先企业科技创新能力评价指标体系的构建及应用

着重于实用性、可操作性原则,结合对领先企业的认识,提出了"领先企业创新能力"应同时包含科学创新能力的概念。以此为基础,建立了由4大因素、44个具体指标构成的、定性与定量相结合的企业科技创新能力评价指标体系。而后,选择AHP方法,针对领先企业评价指标的内涵,给出了评价的具体方法和步骤。最后,以洛阳市17家骨干企业为例,验证了本文方法的效果。     

AHP和0-1整数规划方法在物流系统零售点选址中的应用研究

物流系统零售点选址所涉及的影响因素众多,这些因素中既有定性因素,又有定量因素。首先用层次分析法对这些影响因素进行处理,得到了各备选点的权值。针对层次分析法无法解决条件约束问题,提出了用层次分析法和0-1整数规划法相结合用于零售点选址的模型。最后,通过示例证明该模型能有效地处理物流系统零售点选址问题。     

军用仓库效能评估模型应用研究

首先在分析军用仓库管理中影响仓储效能的主要因素的基础上,给出一个仓储效能综合评估指标体系;然后应用AHP方法确定影响因素的隶属度,应用模糊综合评估法建立了评估模型;最后将模型应用到库房仓储效能评估中,并根据评估结果给出了合理建议,实例表明了模型的可用性和科学性。     

Competency analysis of top managers in the Taiwanese hotel industry

The purpose of this study was to identify top managers’ competencies in hotel unit leaders perceived to be most critical for career development, and using the Fuzzy Delphi and Analytic Hierarchy Process methods to determine perceptions of the importance of various competencies in different dimensions. This study uses snowball sampling methods to collect data from 25 hotel top managers and uses qualitative and quantitative surveys, including interviews, questionnaire review and a questionnaire survey. A two-stage research design is adopted to understand the differences in perceived competency requirements better. The analytical results demonstrate the required competencies of top managers in the hotel industry, and divide them into generic and technical dimensions, 18 competency domains, and 107 competency indices. The top three most important competency domains are “leadership,” “crisis management,” and “problem-solving.” The proposed management competency framework provides an important implication for educators, practitioners, and researchers.     

再生沥青组分与其常规理化性能的层次灰色分析

利用层次分析方法(AHP)构建层次结构模型,定性和定量确定权重关系,并通过灰色关联分析方法,进一步有效分析出再生沥青化学组分与其材料性能之间的关联程度,证明在再生沥青化学组成对再生沥青材料性能的影响中引入层次灰色分析方法理论的可靠性。