未确知数学在经济管理中的应用

把未确知数学的概念引入到经济管理的决策之中 ,通过两个实例说明了具体的应用方法 ,该方法不仅给出了决策结果的数值 ,而且给出了实现决策结果的可信度。     

Is your C-suite risk literate?

Managing risk effectively is essential for business success, and thus understanding risk is vital for business executives. Effective risk management increases firm value, whereas poor risk management will damage shareholder wealth. In this article, we examine the risk literacy of business executives and find significant variation among the leaders we sample. Our findings suggest that business executives would be well served to evaluate their own risk literacy, and remediate, if necessary; to work to increase risk literacy in the company’s employees; and to include risk literacy as an important and routine part of the firm’s overall culture. Because the importance of risk literacy increases with business complexity, we believe that risk literacy will only become more important in the future.     

Consideration set influences on consumer decision-making and choice: Issues,models, and suggestions

This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper concludes with suggestions for needed research. The authors wish to acknowledge the numerous ideas and perspectives contributed by the other members of the Banff Symposium workshop:Mukesh Bhargava (University of Alberta),Bill Black (Louisiana State University),Gary Gaeth (University of Iowa),Hotaka Katahira (University of Tokyo, Japan),Gilles Laurent (Centre HEC-ISA, France),Irwin Levin (University of Iowa),David Midgley (Australian Graduate School of Management),Thomas Novak (Southern Methodist University), andJames Wiley (University of Alberta). This paper has benefited greatly from their contributions.     

中国软件产品开发的价值导向——中国IT企业软件开发决策标准的实证分析

需求分析直接影响软件的最终价值。不同的利益相关者对软件需求有不同的理解，这些冲突增加了软件需求分析的难度。我们把这些关键群体的价值导向分成企业、产品、项目这三个视角，以中国本土IT企业、服务国际市场的中国IT企业以及外资IT企业这三类企业为实证对象，通过问卷与访谈调查，分析中国软件开发需求分析中的决策标准，并与之前国际上的类似研究结果进行比较，了解中国软件产品开发的价值导向，以及与国际上的异同之处。     

企业环境管理的协同研究

基于企业环境管理内部协同的视角,提出企业环境政策与经营政策相互结合的方式,在此基础上构筑企业环境管理职能与经营决策相互融合的框架体系,同时分析了环境会计对于企业环境管理重要的促进作用,为企业环境管理的协同发展提供理论与实践的参考。     

Feed them facts: Value perceptions and consumer use of sustainability-related product information

More than ever, consumers are demanding sustainable options on retail shelves. Retailers, however, are not finding clear evidence of the financial benefits for doing so. This study attempts to provide concrete suggestions to retailers on what kinds of sustainability-related information to provide to consumers. Our online study of approximately 3600 participants provides evidence that, when provided with full information on all sustainability-related attributes, consumers make price/benefit trade-offs resulting in the selection of higher priced, more value-differentiated products. Further, when sustainability-related information is provided for some products and not for others, consumers will “punish” the non-sustainable option. Managerial implications are discussed.     

从贷款角度对项目进行风险评估的探索

论文设计了一个新的银行贷款项目决策的流程图，分析了实际应用的项目风险等级评价指标体系并确定其权重，实证分析显示该体系科学可行。     

Optimal collective dichotomous choice under quota constraints

Summary. This paper presents optimal collective dichotomous choices under quota constraints. We focus on committees that have to decide whether to accept or reject a set of projects under quota constraints. We provide a method for optimal ranking of projects which is suitable for solving this problem. The main result generalizes a number of earlier results in the subject. To outline the applicability of our method, we demonstrate its usage in the area of information filtering. Received: February 14, 2000; revised version: January 19, 2001     

Risky business: The role of risk in voluntary turnover decisions

One aspect of turnover decision-making that turnover models have not adequately considered is the risk associated with quitting one's job and the potential that research on risky decision-making has for advancing understanding of turnover. We define risk and present turnover as a risky decision; review previous applications of risk in turnover theory; review literature on decision-making under risk as it applies to turnover; integrate these literatures and provide propositions. Our analysis suggests that individual differences, frames of reference, the decision context, and social influences affect perceptions of the risk associated with quitting as well as the willingness to take risks in this particular situation. The implications of turnover risk perceptions and turnover risk propensity for turnover theory and research are discussed.