The Effectiveness of Branded Mobile Phone Apps

Mobile phone applications (“apps”) have generated substantial interest among marketers, primarily because of their high level of user engagement and the positive impact this presumably has on a user's attitude toward the sponsoring brand. This study utilized a pre-test/post-test experimental design to determine whether using popular mobile phone apps affects brand attitude and brand purchase intention. The results show that using these apps has a positive persuasive impact, increasing interest in the brand and also the brand's product category. The relevance of the product category makes no difference, but apps with an informational/user-centered style were more effective at shifting purchase intention, most likely because this style focuses attention on the user, and therefore encourages making personal connections with the brand. Experiential game-like apps were less successful, because they focus attention on the phone. These results suggest that understanding how to maximize the impact of mobile phone apps will be a key topic for future research.     

非植入式医用电气设备EMC要求和试验解析

介绍了我国非植入式医用电气设备电磁兼容标准Y Y 0505-2012的技术要求,对不同结构及工作原理的医用设备的公共电网保护、无线电业务保护和抗扰度要求进行详细的剖析,强调了不同类型的医用设备需要满足的国家标准、EM C 测试项目及在符合性测试中使用的测试设备的要求,对即将开展医用设备EM C 检测的实验室及相关生产企业有较好的参考意义。     

Quantitative mapping of scientific research—The case of electrical conducting polymer nanocomposite

This study aims to understand knowledge structure both quantitatively and visually by integrating keyword analysis and social network analysis of scientific papers. The methodology proposed in this study is capable of creating a three-dimensional “Research focus parallelship network” and a “Keyword Co-occurrence Network”, together with a two-dimensional knowledge map. The network and knowledge map can be depicted differently by choosing different information for the network actor, i.e. country, institute, paper and keyword, to reflect knowledge structures from macro, to meso, to micro-levels. A total of 223 highly cited papers published by 142 institutes and 26 countries are analyzed in this study. China and the US are the two countries located at the core of knowledge structure and China is ranked no. 1. This quantitative exploration provides a way to unveil important or emerging components in scientific development and also to visualize knowledge; thus an objective evaluation of scientific research is possible for quantitative technology management.     

控制机电工程施工质量的措施分析

机电工程的施工质量控制是建筑施工中的一个重要部分,其质量好坏影响着工程的整个进度和完整性,所以机电工程的质量控制非常重要.笔者在本文中主要叙述了如何在施工角度更好的看待和完成机电工程的施工质量控制.     

基于工作过程的《电工技术与实训》课程设计

传统的《电工技术与实训》的教学模式先是理论教学,然后再做相关的实验,理论与实践分离,不能适应当前以职业能力培养为核心的高职教育教学的要求。本文改变了传统的教学模式,将整个课程的相关理论、实验、实训等教学内容进行了整合与序化,开发了基于工作过程、工作任务的学习情境,学生通过学习情境的学习达到课程的教学目标。     

非市场价值评估手段及应用研究

本文旨在通过评述各种非市场(Non-Market)价值评估方法,进一步梳理非市场评估技术的发展脉络、应用范围,并指出不同评估技术的优劣势。     

国外低碳相关边境贸易措施及应对策略研究

收集和整理国外近年来公布的机电产品低碳相关的边境贸易措施,分析这些措施的趋势以及对我国企业的影响,在企业与政府层面就如何应对国外能效产品边境贸易措施进行探讨并提出相关建议,以期对国内机电产品应对该新型贸易壁垒有所借鉴。     

新型电动工具堵转力矩试验台的研制

阐述了新型电动工具堵转力矩试验台的研制过程,攻克了静态堵转力矩传统试验不安全、欠准确的难点,解决了开关堵转试验过程中时间要求准确、试验种类多、安装难的问题。本试验台可应用于电动工具堵转试验,具有测试电钻、冲击电钻、电锤等产品的静态堵转力矩的功能,基本满足了电动工具开关堵转试验的需要。     

民用建筑电气消防设计常见问题研究

根据现行的有关强制性国家标准、规范的规定,建筑电气消防设计中常见的几个问题,诸如:有关规范、标准不会应用,概念模糊、条理不清,消防规范中有许多条款规定得不详细,在执行规范时有许多的疑惑,系统图与平面图不一致,有漏项,设计很不完善等等。必须寻求解决办法,才能有效地保证建筑物和人民生命财产安全。