论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

Testing for abnormal security-price performance under conditions of event-period uncertainty

This paper examines an event study test procedure based on cumulative average residuals (CARs) and a boundary-crossing probability for Brownian motion. The boundary-crossing test procedure is designed to detect abnormal security-price performance under conditions of event-period uncertainty. Simulations with daily security-return data show that the boundary-crossing test is well specified under the null hypothesis and has good power properties under the alternative hypothesis of abnormal security-price performance distributed over an event period of uncertain length.     

浅析体质投资对旅游院校的重要性

旅游业的日益兴旺大大提升了社会对高质量旅游人才的渴求，然而，目前中国大学生的体育教育不尽如人意，如何加强对学生健康第一教育，体质的投入，在一定程度上决定了培养高质量旅游人才的大问题。     

A change in market responses to the environmental management ranking in Japan

This article investigates stock price reactions to the release of the environmental management ranking issued by Nihon Keizai Shimbun (Nikkei newspaper) from 1998 to 2005, by using a standard event study methodology. An examination of stock price movements of the top 100 manufacturing companies reveals that stock prices during the sample period did not respond significantly to the release of the ranking within a 3-day event window. However, market responses became significantly positive after 2003, while they were significantly negative in 1999 and 2000. The stock prices of upgraded companies in particular reacted negatively before 2000, but positively after 2002. These results indicate that market reactions were changed between 2001 and 2002, when the Japanese government showed its strong commitment to environmental policies by establishing the Ministry of the Environment and signing the Kyoto Protocol, following a number of legislations.     

城市旅游标志物的确定及其结构化

针对旅游者对将要访问的城市比较陌生、选择旅游对象物时出现茫然的现象，为了更好地服务于旅游者，基于旅游行政管理的立场，提出了城市旅游标志物概念，认为其核心成员的确定需要基于遗产性、规模性、便捷性和公益性4个原则，并给出了核心成员、支持成员和外围成员的认知结构。     

论中国旅游可持续发展战略选择与生态旅游的实施

文章阐述了我国实施旅游可持续发展战略的必然性,指出生态旅游是实现我国旅游可持续发展战略目标的必然形式。在分析我国生态旅游发展现状的基础上,提出了若干大力发展生态旅游的应对之策。     

谈旅游服务理念在旅游企业中的确立

当今旅游企业面临国内、国外双重竞争压力,从现实来看确立旅游服务理念已经成为旅游企业的一致选择,其实确立旅游服务理念是很多客观因素促成的必然结果,这些因素既有宏观的又有微观的,首先确立旅游服务理念的客观必然性和它增强企业核心竞争力的重要作用,然后确定服务理念的内容,使旅游企业健康地发展。     

城市地标设计与城市旅游发展

城市地标与城市旅游具有密切的关系,城市地标设计是城市旅游业发展的重要环节.城市地标形态具有多元性,应当根据地域特征采取相应的方法进行城市地标设计.     

论饭店核心竞争力的培育

在激烈的市场竞争态势下,饭店企业只有走出对核心竞争力的认识误区,通过正确的途径培育核心竞争力,才能真正建立自己的核心竞争优势。文章在分析目前饭店核心竞争力的认识误区基础上,提出了从科学高效地配置资源、创新产品和服务、提升饭店企业培育文化3方面培育饭店核心竞争力。     

城市主题街区概念及构成要素

现阶段,城市街区的兴建、发展已经超越了单纯的城市经济和城市形象需求,进一步融入了城市旅游蓬勃发展的潮流中,成为城市旅游的重要吸引物.当游客成为街区的重要光顾者和消费者时,城市街区在实践中已经出现了形态、业态、文化各个方面的新变化.在这样的背景之下,基于多学科角度的思考,以及现实的观察,提出了城市主题街区的概念,并系统地总结出了支撑、实现城市主题街区的五大要素.