基于游客价值的旅游企业服务创新

随着游客需要和动机的不断变化,旅游企业参与市场竞争更加有效的办法之一就是侧重服务属性的创新。在剖析游客价值与旅游企业服务特征基础上,本文提出,旅游企业服务创新,要以游客价值为导向,根据自身条件选取适当的战略模式。其中,最为基本的是超越游客需求战略（包括服务产品概念创新、品牌形象重塑等）和服务差别化战略（包括服务组合创新、服务交互创新等）。     

关于黄山市旅游业发展战略研究

本文从多层面、全方位对黄山市旅游业的发展现状进行剖析,并就产业外资本的综合利用;产业内资本的引进和相互融合;加快集团内部的结构调整;创新思维,实施全新的企业战略;积极创造条件,培育外部环境;积极引导小企业间联合,构建小旅游企业集群;实施立体交通战略,增强景区可进入性等方面论述了黄山市旅游业发展的战略对策。     

汉中发展生态旅游产业的SWOT分析

本文以汉中生态旅游资源为出发点,探讨了汉中发展生态旅游产业中存在的威胁和机会,为汉中生态旅游产业发展战略的制定作了基础性分析。     

成都国际旅游营销的市场细分与定位研究

城市国际旅游市场营销必须建立在科学的需求分析预测基础上,才能确保后续管理活动的正确和高效.本文基于对海外10个国家和旅居国内4城市的外籍人士的问卷调研,聚类分析出成都市国际旅游客源的5大细分市场,阐明了各目标市场的类型特征及其相应的产品结构性开发,并就成都实际提出了整合旅游营销传播的市场定位体系.     

乡村社区旅游业早期从业者研究——元阳梯田案例之启示

我国西部某些深藏不露的山水与文化正被迅速地纳入到旅游消费市场中,云南省红河自治州的元阳梯田就是其中代表之一.在这些新兴旅游地(不少属于乡村社区)里,最先涉足旅游服务的人群可称为"旅游业早期从业者".元阳梯田案例研究发现,乡村社区里的旅游业早期从业者可能有两种类型:乡村精英型和穷则思变型.同时.文化掮客的作用也不容忽视.各类旅游业早期从业者的示范作用不同,地方政府需要分别采取不同的引导策略.关于"社区参与旅游"模式的探讨,社会结构与社会行动理论不失为一个有用的视角.     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

北京奥运与我国旅游

奥运会是全球规模和影响最大的体育赛事;旅游是全球发展最快的新兴产业之一。我们应当以举办2008年奥运会为契机,大力发展旅游业。     

德国北威州旅游产业的发展与启示

德国北威州是德国重要的工业文化旅游和会展旅游中心。在当地政府的大力推动和支持下,北威州的旅游业获得了健康有序的发展。其发展经验:如通过产业结构调整和改造,大力发展工业文化旅游和会展旅游、积极创造优美洁净的环境条件等等,对我国旅游业的发展都具有重要的借鉴意义。     

本科层次旅游管理专业学生就业现状及对策研究

通过对本科层次旅游管理专业学生就业现状和原因的分析，提出了以职业规划引导课程体系设置的观点，具体措施有专业性职业规划课程贯穿4年学习生涯、课程体系中设立模块选修课、设立3学期制等。     

Youth on the road: Reflections on the history of tramping

Tourism is conventionally traced to the eighteenth century Grand Tour of aristocratic youth which, it is then suggested, was gradually democratized and adopted in modified form by the middle classes. In such a perspective, the road culture of contemporary youth travelers would simply represent one form of this democratized elite tradition. This paper argues instead that contemporary road culture is better seen as an upwardly rather than downwardly mobile cultural form. Tramping originated as a well-institutionalized travel pattern of working class youth. Despite its instrumental functions, it always had touristic components, serving as the young workingman's Grand Tour. When, in the course of the nineteenth century, it declined as a labor institution, it was romanticized and adopted by middle class youth for exclusively tourist purposes.