民营企业文化重构的路径选择分析

旅游业是闽台社会经济发展中最具优势和潜力的产业之一,福州市作为福建省的省会其旅游业的的发展对于海峡旅游合作、海峡西岸经济区建设具有举足轻重的作用.文章基于海峡旅游合作的大背景对榕台旅游合作的条件进行了初步分析,指出了榕台旅游合作发展的意义与作用,对榕台旅游合作作出战略构想,最后结合福州旅游发展的实际,对福州市加快旅游发展的措施进行了探索.     

基于旅游者感知的乡村旅游餐饮服务质量影响因素实证研究

通过对山东济南、威海两个城市的当地居民进行问卷调查，以期了解目前乡村旅游餐饮企业服务质量的需求状况。通过调查对影响乡村旅游餐饮服务质量的因素进行了因子分析，将其归纳为9个因子：服务人员基础服务因素、服务人员超值服务因素、安全卫生因素、餐饮环境乡土特征因素、主客互动因素、菜品的乡土特征因素、服务人员的乡土特征因素、菜品质量的客观因素和菜品质量的主观因素。并根据旅游者对其重视程度，总结为三大方面的因素；核心服务质量因素、关系服务质量因素、边缘服务质量因素。最后对提高乡村旅游餐饮服务质量的途径进行了初步探讨。     

A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

A Decommodified Experience? Exploring Aesthetic,Economic and Ethical Values for Volunteer Ecotourism in Costa Rica

Volunteer ecotourism has been described as an ‘ideal’ form of decommodified ecotourism that overcomes problems associated with tourism in general, and ecotourism specifically. Using a case study of volunteer ecotourism and sea turtle conservation in Costa Rica, this paper interrogates this ideal. Perceptions of volunteer ecotourism were explored through in-depth interviews with 36 stakeholders, including hosts, NGO staff, government employees, local ‘cabineros’ (families who provide accommodation) and guests (volunteers). Results show that while all stakeholder groups share similarly positive views of volunteer ecotourism, subtle but important differences exist. We analyse these differences in terms of aesthetic, economic, and ethical values, and situate the results in existing theories about the moralisation and decommodification of ecotourism.     

城市休闲经济规模与产业化发展新论

公共休闲产业与商业休闲一起构成城市休闲产业的整体。目前我国大部分城市的休闲经济规模远没有达到最优状态。休闲经济规模及其产业化之间是一个协调发展、相互促进的关系。尽管我国城市休闲经济产业化呈现不断升级趋势,但与国外其他城市相比仍存在较大差距。应合理制订休闲产业发展规划,确立政府主导地位,在明确政府协助协调提供公共休闲服务的同时,积极实施休闲产业投资和经营主体多元化策略,培植新兴休闲产业和休闲市场,进一步加快休闲经济产业化进程。     

休闲旅游地产的主题定位分析与开发启示——以江西天沐明月山温泉度假村为例

休闲旅游地产作为旅游与房地产的结合产业,是新的经济增长点,有着良好的市场发展前景。本文以江西天沐明月山温泉度假村为例,在深入分析地产主题影响因子即自然文脉、地域区位和地产需求的基础上,探讨了该休闲旅游地产的主题定位及其塑造过程,并从中挖掘出对于休闲旅游地产开发的启示:主题与文化的有机融合、主题的开发由单一向多元化转变以及实行区域开发的经营模式。     

中部旅游经济圈中河南省旅游业定位研究

随着华东、华南、西部等区域相继得到国家政策的扶持,中部旅游经济圈的构建也得到了各地政府和学者的青睐。基于中部旅游经济圈,通过对河南省旅游业在资源、市场、区位、竞争力、游客心理认知5个方面的分析与研究,得出河南省旅游业在整个区域中的核心优势与竞争力,根据避强性原则、差异化原则和核心竞争力原则,对河南省旅游业进行定位研究,为河南省旅游业形象宣传和核心竞争力研究提供基础。     

浅议旅游院校产学研相结合

产学研相结合是现代高等教育发展的一个重要趋势，是提高人才培养质量和科研水平以及增强学校办学能力的有效措施。旅游院校产学研三结合的形式应由市场经济环境的客观需要来决定，可以考虑多种形式。同时，产学研三结合还应注意三个方面的问题     

试论广西旅游产业发展资金的筹集

通过对广西旅游业发展现状和目标的简要分析，提出了多形式多渠道筹集广西旅游产业发展资金的思路和增加政府财政拨款，加大招商引资力度，建立旅游发展基金，以及建立国有资产运行公司，发展股份制企业，组建旅游信托投资公司，贷款投放对旅游项目给予适当倾斜，税金返还和经营权租让等具体措施。     

Earthquake effects on tourism in central Italy

This paper proposes an approach to economic assessment of the impact on tourist flows of the earthquake that hit the Umbria region in Central Italy on September 26, 1997. Local arrivals in Assisi fell drastically the month following the main shock, compared to the same month of the previous year. The event study methodology, frequently applied in finance, is employed to evaluate the statistical relevance of the shock over time and space. A further and straightforward application of the event study analysis assesses the substantial amount of loss between October 1997 and June 1998 due to the drop of tourism business.