Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Visual appeal is an important consideration in the design of brand packages because attractiveness guides behavior. The visual complexity of a context (i.e., the quantity, irregularity, detail, and dissimilarity of objects) in which a retailer displays a package may impact its attractiveness by influencing attention and processing fluency. Employing consumer samples, and stimuli ranging from the abstract to the realistic, three studies provide evidence that people process a package more fluently, thus increasing its attractiveness, when it is presented in a low rather than high complexity context. This effect is more pronounced with inherently appealing packages, and with people who are more field-dependent or pursuing utilitarian shopping goals. Study 1 establishes effects by employing psychometric measures and abstract stimuli; study 2 corroborates findings with another product category and realistic stimuli; and study 3 complements psychometric measures with eye tracking data to demonstrate that visually more complex contexts divert viewer attention, hereby lowering processing fluency and target attractiveness. The authors discuss the theoretical contribution and strategic insights the research provides for retailers, brand managers, and designers.     

Linking formal controls to motor carrier performance: Curvilinear and interaction effects

We examine the relationships between formal management controls (FMCs)—activity controls and output controls—and motor carriers’ operational and market performance. Using nonlinear structural equation modeling, we identify curvilinear and interaction effects of FMCs on carrier performance. We contribute to theory by providing evidence that the relationships between FMCs and performance are more complex than previously theorized. Namely, excessive activity control will adversely affect market performance, especially when output control is low. However, when output control is high, increasing activity control improves market performance—up to a point. Accordingly, we provide managerial guidance on appropriate levels of FMC use.     

河北省现代社会保障体系目标模式研究

积极推进社会保障体系改革是经济体制改革的重要组成部分，建立现代社会保障体系是建立现代企业制度的必要条件。本文结合河北省作为人口和经济大省以及各地区发展不平衡的实际，重点设计了养老保险制度目标模式。     

企业如何开展交叉营销

交叉营销是新型营销的一个重要表现形式，本文通过案例论述了交叉营销的含义、优点、实施过程，并且阐述了交叉营销的实施策略。     

苏南现代化的目标构想与实现路径

根据现代化目标的一般性内涵与区域性特点,提出了＂经济发达,科教先进,文化繁荣,生活富裕,社会和谐,环境优美,民主法治,人本文明＂等八个方面的苏南现代化目标构想。研究探索了苏南地区在经济社会、文化、生态现代化等方面的实现路径。     

论职校名师培养的目标与内容

本文简述了职业学校名师培养模式的目标和内容,指导职业学校在培养名师过程中能够正确的实施各项环节,使培养进程能够顺利进行。     

福斯特与奥康纳生态思想之比较及其当代启示

福斯特与奥康纳作为生态学马克思主义的两个重要代表人物,其思想观点既有一致之处,也有各自不同的研究路径。比较二者的思想,既可以加深对他们理论观点的认识,也可以为当代生态学的研究和我国生态文明建设带来许多有益的启示。     

邓小平价值观的哲学思考

社会发展过程中所付的各种代价其实是社会实践主体为实现自身长远目标而对诸多价值目标进行主体选择的结果。这种选择受社会发展阶段的限制。超前或滞后于历史阶段的价值目标只能带来负效应。     

党员干部密切联系人民群众以实现小康社会目标

文章结合我国的基本国情进行分析,认为党员干部只有正确认识人民群众的历史地位和作用,正确对待人民群众,维护好人民群众的利益,妥善处理好人民群众内部矛盾,才能更好地实现我国小康社会的发展目标。