Understanding farmers' decision making processes and improving managerial assistance

Few studies have been made of how farmers make decisions. Most research and teaching has focused on the decision event, not the whole process. Current knowledge of the decision making process is reviewed and described as a set of eight functions or elements: values and goals, problem detection, problem definition, observation, analysis, development of intention, implementation, and responsibility bearing. The relevancy of this view of farmers' decision making behavior is tested through a series of case studies. Based on these observations, the conceptual model of the decision process is revised to include four phases and four subprocesses. The four phases are problem detection, problem definition, analysis and choice, and implementation. The four subprocesses are searching and paying attention, planning, evaluating and choosing, and checking the choice. In addition, we note that farmers prefer the ability to continually update their evaluation and plans, a qualitative vs. quantitative analysis, a “quick and simple” vs. detailed and elaborate analysis, small tests and incremental implementation, and feed forward and compensation vs. post-implementation evaluation. Implications of this fuller view of the decision making process for management assistance are discussed.     

A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior

The present research explores how the proportion of sold-out options in the choice set affects consumer purchase choices. Across five experiments, we find an inverted U-shaped relationship between the proportion of sold-out options in a choice set and consumer purchase choices. Fueling this effect are two competing processes: presence of sold-out options signals the overall quality of products in the choice set, which prompts consumers to purchase available options; while it also evokes psychological reactance, which impedes purchases. The quality signaling effect features a concave shape, whereas the psychological reactance force takes on a convex shape, so in combination, these two forces form an inverted U-shaped relationship. In addition, two boundary conditions were identified: (1) this effect is obtained only when psychological reactance is not induced by other situational factors; and (2) this effect disappears when consumers make purchases for others, not when they make purchases for themselves.     

Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?

The present study focuses on effects of subsidiary internal knowledge-based activities—knowledge transfer and reverse knowledge transfer—and absorptive capacity on local responsiveness. We also examine whether absorptive capacity, shared values, and psychological safety, representing constituents of the motivation-opportunity-ability model of behavior, moderate relationships of subsidiary internal knowledge-based activities with responsiveness. Based on a sample of 173 Chinese subsidiaries, the results suggest knowledge transfer and absorptive capacity facilitate local responsiveness. Shared values moderates positively and absorptive capacity negatively, the relationship between knowledge transfer and responsiveness. Psychological safety strengthens the link between reverse knowledge transfer and local responsiveness.     

Staying with the ingroup or outgroup? A cross-country examination of international travelers’ home-sharing preferences

This paper examines the joint effect of host’s cultural identity (i.e., ingroup vs. outgroup), presence of a travel companion, and consumer’s country of origin on international travelers’ evaluations of home-sharing services. A quasi-experimental design was implemented to collect data from U.S. and Chinese consumers. Results indicate a significant three-way interaction: In a culturally different destination, Chinese consumers prefer home-sharing services provided by ingroup hosts whether traveling alone or with a companion, whereas American consumers only show ingroup preference if they travel alone; when traveling internationally with a travel companion, American consumers prefer home-sharing services provided by an outgroup host. Further, psychological closeness and perceived experience authenticity are found to be the mediators underlying international travelers’ home-sharing preferences. Findings of this study offer new insights to the research and management of sharing economy.     

Backshoring of production activities in European manufacturing

Backshoring – the movement of manufacturing activities from locations abroad back to the home country – has gained some attention in policy discussions and in academic research in recent years. This paper presents empirical evidence on backshoring from a large sample of European manufacturing firms. The data indicate that backshoring is still uncommon among European firms. Around 4% of all firms in our sample have moved production back to the home country between 2013 and mid-2015. The most frequent reasons for backshoring are the loss of flexibility, a lack in quality of the goods produced abroad, and unemployed capacities at home. Flexibility and quality concerns are, in particular, relevant for firms that move production back from Asian countries. Backshoring is most likely for manufacturers of final products and in high-technology sectors, in particular in electrical equipment, information and communications equipment, and the Automotive industry.     

Perceptual differences in corporate philanthropy motives: a South Korean study

We studied what types of motives South Korean consumers and corporate giving officers attributed to corporate philanthropy (CP). Results showed gaps between consumers and corporate giving officers in that consumers more firmly believed corporations conducted CP for profit‐driven motives than did corporate giving officers, whereas the corporate giving officers more strongly perceived that corporations engaged in CP for altruistic motives. Based on these findings, we discuss managerial implications for practitioners. Copyright © 2011 John Wiley & Sons, Ltd.     

Effects of psychological contract breach on attitudes and performance: The moderating role of competitive climate

The performance of hotel employees is an important driver of customer satisfaction, which in turn affects hotels’ financial outcomes. Hotel managers should encourage their staff to deliver quality service and should inspire them to perform their best. This study advances a multilevel model that draws connections among competitive climate, organizational identification (OID), job performance, affective commitment (AC), and psychological contract (PC) breach from a sample of hotel staff. The results indicate that (1) PC breach is negatively related to OID and AC, (2) OID and AC have a significant positive relationship with job performance, and (3) competitive climate at the organizational level moderates the effects of OID and AC on hotel workers’ in-role performance. These results offer valuable implications for managers to produce more efficient hotel human resource management techniques.     

浅论语文课堂教学中心理暗示策略及应用

《全日制义务教育语文课程标准》提出新的课程理念,新理念要求我们探寻一种更加人性化的教学策略。心理暗示法非常符合语文课堂教学的特点,准确地落实了语文课堂教学目标,具有很强的实践性。     

Consumer motives and impact of western media on the Moroccan luxury buyer

Despite rising income inequality, social and political instability, Morocco has witnessed an exponential growth in luxury good consumption. Increased political freedom, multiplication of international trade agreements and a somewhat liberalization the audio-visual sector combined with an ever increasing internet penetration have brought Moroccan ‘citizen under the spotlight of globalization. On the other hand, Morocco has remained deeply attached to it religious and traditional roots, with a vast majority of the population considering themselves devout and practicing Muslim. In Islam the consumption of ostentatious goods is clearly proscribed, yet consumption data clearly describe a different reality. Questionnaires were distributed by a trained pollster to potential luxury good consumers in Morocco. A total of 296 surveys were filled. Findings from this research shows a strong positive link between luxury good purchase intention and consumption of western media channels as well as social media. The research also provides an analysis of the demographics and the social and personal motives of the Moroccan luxury good consumer.     

Examining a positive psychological role for performance measures

Emerging evidence suggests that performance measurement systems may generate positive psychological effects, leading to higher levels of managerial performance. We extend this literature by examining the extent to which diagnostic vis-à-vis interactive utilisation of performance measures may be associated with decreasing role ambiguity and increasing psychological empowerment with positive consequences for performance. We find that the interactive utilisation of non-financial performance measures can be particularly important for generating a positive psychological experience and (indirectly) increasing performance. Our study contributes further evidence of the psychologically beneficial role played by management control systems.