信息技术环境中电子信息类课程教学研究

信息技术与电子类课程教学相结合是信息时代发展的必然结果,其作用是提高整个电子信息类课程的教学质量。这就需要研究者从电子类课程的理论教学、实验教学以及课程设计方面进行分析,找到其与信息技术相结合的有效途径。     

FDI技术溢出效应的决定因素研究

本文总结了产生FDI溢出效应的主要渠道以及影响FDI溢出效应的主要因素,FDI溢出效应的结果依赖很多因素,东道国特征与FDI特征都会影响FDI溢出效应的存在性、大小以及符号。特别是本地企业的吸收能力、地区／行业的特征以及东道国的制度以及FDI自身的一些特征都是FDI溢出效应是否存在、是否显著的重要影响因素。由于影响因素众多、影响方式复杂,目前还很难就FDI溢出效应对本地企业的影响得出一个一致、可信的结论。     

跨国外包对接包方技术创新能力的影响研究

文章借鉴Antraes(2005)中间品选择模型,结合跨国公司国际化生产的动态特征构建南北方国家之间中间品生产合作的模型,从北方国家技术转移与接包方技术吸收能力建设两个视角探索接包方发展创新能力的因素,提出外包项目动态升级情境下接包方获得的创新激励效应。在此基础上,论文通过回归分析模型检验外包生产对当地创新能力的影响,结论表明,各地承接外包的出口对当地创新活动有显著的正效应。     

Once more, with feeling: Empathy and technology in customer care

Information technology is reshaping relationships between companies and customers, often bringing benefits to both. The unfettered use of technology, however, can erode customer care. For a company to care for customers, its managers and front-line employees must listen empathetically to what they have to say. But a rash of ‘innovations’ aimed primarily at reducing costs has made many companies opaque to their customers, who are—as a consequence—inadequately served and increasingly frustrated. Equally damaging is the resulting estrangement of employees from customers, a separation that dampens the empathy upon which true care for customers depends. As a number of innovative companies have shown, though, technology need not necessarily sour relations between businesses and those they serve. Indeed, technology can actually enrich them if senior managers (1) affirm their commitment to active, empathetic involvement with customers; (2) understand the ways in which current procedures and systems mediate interactions with customers; and (3) promote the deployment of social networks and other technologies to help customers tell their stories, and to enable workers and managers alike to hear them. Only when employees can step into their customers’ shoes can companies add authenticity to the claim: “We care for you.”     

A process model of academic entrepreneurship

Innovations stemming from research conducted on university campuses are a growing source for the ideas and core technologies that drive entrepreneurial endeavors. This trend has led to development of the term academic entrepreneurship, which refers to the efforts and activities that universities and their industry partners undertake in hopes of commercializing the outcomes of faculty research. Because it is a relatively new phenomenon, the process of academic entrepreneurship has not been as well articulated as one might hope. As such, the objective of this article is to draw on a range of academic entrepreneurship literature to develop a multi-stage process model of academic entrepreneurship. This model is intended to guide potential stakeholders through the application of academic entrepreneurship, with a focus on improving the odds of success. The advantage of this approach is identification of the activities, actors, and key success factors associated with each stage of the academic entrepreneurship process. We conclude our discussion by highlighting the benefits of engaging in academic entrepreneurship for a variety of potential stakeholders.     

旅游创意营销：消费社会旅游营销理论的创新与发展

在消费社会中,旅游营销的重点是针对旅游者的精神需求提供旅游产品的符号价值。在旅游符号营销过程中,创意成为影响编码与解码质量、决定营销活动绩效的重要因素。同时,旅游产品的固有属性、日趋激烈的竞争态势和日渐丰富的旅游消费经验推动旅游营销进入创意营销阶段。旅游创意营销是以创意为核心驱动力的营销理念,它以概念独特、形式新颖、绩效显著为外在表现,以创新理念、引导需求、提高价值为内在特征。究其实质,它是在运用创造性思维方式对旅游产品天然属性、旅游需求的文化属性和其他领域的相关要素进行组合而形成营销概念的基础上,借助现代大众媒体进行的价值创新与传播活动。     

浅谈RFID技术在医院中的应用

RFID在医院的应用主要集中于门禁安全管理、贵重医疗器材追踪定位、病人流动管理、病人安全管理、工作人员定位、医院血液管理、医疗垃圾管理等方面。首先分析了RFID技术在医院管理信息化进程中的意义,重点分析RFID在医院应用中的技术实现,RFID技术在医院综合管理系统中涉及医院工作人员、医院患者、医院资产、医院药品四个方面的应用,并分析了RFID技术在医院管理应用中的优势。     

物联网技术浅析

物联网作为一种新的网络形式,相关理论研究和实践应用正在探索过程中。本文介绍了物联网的概念,给出了基于智能物体层、数据传输层、信息关联层、应用服务层的物联网四层体系架构,最后探讨了物联网在实现过程中所面临的问题和挑战。     

Network evolution and the embedding of complex technical solutions: The case of the Leaf House network

The purpose of this paper is to investigate the connection between network evolution and technology embedding. To this end, we performed an exploratory case study of the network surrounding an eco-sustainable technology, Leaf House, Italy's first zero-carbon emission house. We apply theories on technological development within industrial networks, with a specific focus on their resource layer and on the three settings involved in embedding an innovation: “developing”, “producing”, and “using”. Our results contribute to these theories by developing four propositions on the connections between network evolution and embedding: first, technology embedding entails both downstream network expansion and upstream restrictions. Secondly, conflicts among actors increase as technology embedding approaches the producing and using settings. Third and fourth, the more the shapes a technology can assume, and the more each of these shapes involves actors acting in different settings, the easier it is to embed it. The paper concludes with managerial implications and suggestions for further research.     

金融发展与全要素生产率互动:农业视角

本文运用面板数据误差修正模型以及格兰杰因果检验方法,对农业全要素生产率与农业金融发展水平的关系进行了实证分析。结果表明,农业金融发展水平短期内不是全要素生产率增长的原因,长期内显著促进全要素生产率的提高;而农业全要素生产率既是金融发展的短期原因,也是影响金融发展的长期原因。鉴于农村金融具有需求导向特征,应通过推进农业产业化、加快土地流转、发展农民专业合作社、提高农村人力资本素质等方式提高农业全要素生产率,加快农村金融发展。