视频资料在《供应链管理》教学中的运用

《供应链管理》是一门实践性很强的课程,同时这门课程理论性强,知识点较为抽象,而学生们大都缺乏必要的实践经验,缺乏对企业运行方式的感性认识,而在教学计划中供应链管理课时有限,如何在有限的课时中将供应链管理的核心思想教授给学生就成为一个挑战。为了提高学生对理论学习的兴趣,改善教学效果,针对《供应链管理》课程教学中存在的问题,结合学生特点,从《供应链管理》教学中运用视频资料的优点和运用视频资料应注意的问题两个方面做了探讨。     

基于会声会影的高校师生视频编辑探析

随着计算机技术和数码电子设备的不断发展,多媒体技术也得到了空前的发展,其应用更以极强的渗透力进入我们生活的各个领域。而在多媒体类型中,视频影像因其具有时序性与丰富的信息内涵成为当前最大众化,最具影响力的媒体类型。本文从视频制作爱好者的角度出发,选取会声会影作为视频编辑软件,探讨了高校师生如何进行视频影像的编辑制作。     

多媒体技术特征与关键技术分析

多媒体凭借着自身的优势越来越被受到广泛关注和应用,已经在不知不觉中影响到了我们生活的很多方面,本文简要介绍了计算机多媒体技术的概念、特征,分析了几种多媒体计算机的关键技术。     

电力检修作业接地线的自动化研究

针对目前电力系统检修工作中挂接和拆接地线存在的安全问题,本文基于对在线监测接地线状态的必要性分析,介绍了电力检修作业接地线装置的自动化模型,提出了实现电力检修中接地线工作的远程系统控制的构想。     

校园视频主播形象、着装的重要性

校园视频主播的形象、着装深刻地影响着节目质量,对观众的收看习惯养成起着重要的作用。本文从形体语言、服装语言、色彩语言等多方面来研究校园视频主播的形象、着装要求,以期对校园视频这一特殊电视媒体主播的荧屏表现有更深层次的了解。     

中国元素：提升影视广告的文化品质

中国元素是被世人所普遍认同的、承载着中华民族传统文化价值和精神内涵,并体现国家尊严和民族利益的形象、符号、艺术形式或风俗习惯的文化元素。中国元素具有历史性、民族性、象征性、识别性等基本特征。中国元素在各类设计与影视广告中被广泛运用,极大地丰富和深化设计与广告的创意内涵和表现手法.在影视广告中运用中国元素的方式,有直接表现、化用与造意等手法。需要注意影视广告运用中国元素存在的问题,增强影视广告人运用中国元素的能力。     

基于Linux的嵌入式远程视频采集控制系统设计

提出了一种基于Linux和嵌入式远程视频信息采集、压缩、传输和系统控制等方面的设计方法,能将监控现场的情况自动判断分析,对监控现场以报告和实时视频的形式通过网络在控制中心的显示屏上显示出来。     

多特征融合的视频镜头分割

针对传统镜头分割算法特征单一、分割效果较差等问题，提出了一种多特征融合的视频镜头分割算法。首先，通过建立一种优化模型，融合空间差异度量和感知哈希度量两种重要特征，构造一种镜头边界区分能力更强的镜头边界检测特征，即像素差异度量；其次，结合直方图差异度量，形成有效的镜头边界检测策略，以便更加准确判断是否发生镜头切换。实验结果表明，与传统算法相比，所提算法取得了较好的分割效果，具有较高的查准率和查全率。     

A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention

Capturing consumers’ attention to video advertising is a key marketing challenge. Using real video advertising viewed by a sample of consumers matching the US population on age and gender, the authors examined attention to audio-visual and visual sensory cues identifying the brand using a biometric measure, phasic heart rate. The findings show differences in attention type depending on which senses are stimulated by the sensory cue. This research uncovers a mechanism (internal processing) for how consumers process multisensory cues (audio-visual) in video advertising and confirms visual sensory cues can elicit automatic attention through the orienting response. In addition to the dual-coding explanation for the superiority of audio-visual sensory cues, the present research suggests a second reason: that audio-visual sensory cues can elicit additional internal processing of the brand name, resulting in active attention and better storage of the brand in memory. This has implications for the limited capacity model of motivated mediated message processing, as well as for marketers relating to the type of content recommended to follow an audio-visual or visual sensory cue in video advertising.     

Advertising in streaming video: An integrative literature review and research agenda

Streaming video (SV), such as YouTube, is a new media widely used nowadays. Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a search in the rich depository of the Scopus database, this article presents the first integrative literature review about advertising in SV. Searching every article and conference paper related to the topic published until May 04, 2020, 59 studies were found and classified into two main topics: marketing studies (35), mostly focused on evaluating or exploring advertising in SV, and computational studies (24), focusing on the development of systems for the insertion of ads into SV. All knowledge present in these studies was summarized so that readers (both scholars and practitioners) could have easy access to the main contributions and information present in each study. Moreover, future research directions in six main themes are presented through a research agenda.