文化差异及其对广告诉求的影响:基于中美比较的视角(英文)

全球营销获得成功的首要条件是理解不同文化之间的价值观的相似性和差异性。由于缺乏以研究为基础获得的信息,这一任务对于试图与中国做生意的公司而言尤为艰巨。本研究采用霍夫斯塔德文化模型中的最新价值观来比较中美之间波莱广告诉求的有效性。在以文化维度为基础预测有效诉求的20个假设中,有9个得到了支持。另外一个假设也非常显著,但是与预想的方向正好相反。这些研究发现意味着,采用霍夫斯塔德文化维度作为有效广告诉求的唯一预测指标是不明智的。霍夫斯塔德维度或许缺乏可以有效预测各种广告诉求成功度所必需的结构。此外,广告诉求的有效性还可能由于其他因素(例如,年龄、社会趋势、政治法律环境及产品用法)而有所调整。     

铁路客运站春运时期临时候车室面积研究

我国铁路客运站在春运时期为增强候车室的服务能力,一般是在站前广场搭建临时候车室,为了减少对站前广场能力的占用,确定需要的临时候车室面积,在分析候车室面积影响因素的基础上,研究临时候车室需要面积的计算模型,并分析和界定了模型参数的取值范围,最后通过对成都北站2010年春运时期临时候车室面积的计算实例,说明模型的有效性和准确性。     

Temporary population estimates of mass tourism destinations: The case of Benidorm

Benidorm (Spain) is a large-scale tourism destination on the Mediterranean coast, and its temporary population can be divided into users of regulated tourist accommodation and unregistered visitors, as occurs in other destinations. The number of these different types of unregistered temporary inhabitants should be estimated separately to gauge more accurate population figures in tourist destinations which are subject to seasonality. Indicators such as drinking water consumption or solid waste generation are used to estimate the number of unregistered visitors. The results reveal that the average total population of Benidorm at least doubles the registered resident population. Additionally, a population density index has been calculated to assess urban sustainability. The methodology adopted can be applied to other case studies in order to estimate total populations, which is vital for the adequate provision of public services.     

中、美内部控制发展差异及启示

美国内部控制与中国内部控制发展历程存在差异:美国内部控制发展起步早,制度健全,中国内部控制发展起步晚,发展过程跨越,但规范水平已跟上国际步伐。比较中、美内部控制的发展差异可以为中国更好实施企业内部控制提供思路和帮助。     

Exploring communication differences between women and men sales representatives in a relationship selling context

The purpose of this exploratory research is to investigate the different styles of communication used by women and men sales representatives in relationship selling. An analysis of in-depth interviews revealed that the language used by women sales representatives is more conducive to building customer trust and more suggestive of relationship selling behaviour than the language used by their male counterparts. That women sales representatives may draw upon nurturing language and behaviour learned in developing other relationships (wife, mother, daughter, sister or friend) to build customer relationships is consistent with role theory and supports a theoretical explanation for the lower levels of role conflict surprisingly reported by women sales representatives in previous research. The results suggest that in a relationship selling task, marketing managers should consider using sales representatives with a 'feminine' style for sales jobs requiring extensive customer relationships. Directions for future research are also suggested.     

Franchising: Directions for Future Research

There have been important contributions to the literature on franchising in recent years, but many interesting questions have received less attention than they deserve. In this paper, I briefly highlight four of these: (i) the existence of master franchising and multi-unit ownership, (ii) the differences in the intensity of franchising across sectors, (iii) international franchising, and (iv) the problems surrounding the adoption of new technologies and adaptation in franchised chains. While not exhaustive, this set of topics illustrates the variety of potential franchise-related research topics.     

健康不平等视角下医疗服务可及性对老年健康的影响* ——基于CLHLS数据的实证分析

随着我国人口预期寿命的延长和人口老龄化进程的加剧,如何促进老年健康成为学术界及政策制定者亟需关注的重要议题。基于2005年、2008年、2011年及2014年"中国老年健康影响因素跟踪调查"(CLHLS)数据,以健康不平等理论为研究视角,探讨医疗服务可及性对老年健康的影响。研究结果表明,医疗服务可及性与老年健康之间呈显著相关,医疗服务不可及会显著增加老年人IADL、ADL及认知功能障碍和死亡风险;且这种关系随性别、年龄及城乡呈现出差异性。具体表现为医疗服务可及性对女性老人健康结果的影响大于男性老人;对低龄和中龄女性老人与中高龄男性老人的影响大于同性别的其他年龄组;与城镇老人相比,医疗服务可及性对农村老人健康结果的影响更大。医疗服务可及性对老年健康影响的性别、年龄及城乡差异,与其在整个生命周期中所遭遇的不公平制度环境有关。研究的政策意义在于,在我国人口快速老龄化的背景下,如何通过提升医疗保障制度在不同性别、年龄以及城乡之间的公平性来提高老年人医疗服务可及性,消弭由于制度不公平而带来的健康不平等,从而降低老年人IADL、ADL及认知障碍的发生率及死亡风险,实现老年群体的健康老龄化。     

Flexible recession: the temporary staffing industry and mediated work in the United States

The evolution of the temporary staffing industry (TSI) in theUS is examined, with particular reference to the structuralfunctions of temporary work during the boom of the 1990s, the‘flexible’ recession of 2001, and the subsequent‘jobless’ recovery. It is argued that the TSI isincreasingly playing a systemic, macroregulatory role in theUS labour market, where it now accounts for a disproportionateshare of the costs of labour-market adjustment. The developmentpath of the TSI is closely intertwined with the wider restructuringof the US economy, where it has assumed a significant presenceas a purveyor of low-cost, flexibly mediated labour.     

The intended and unintended consequences of financial-market regulations: A general-equilibrium analysis

In a production economy with trade in financial markets motivated by the desire to share labor-income risk and to speculate, we show that speculation increases volatility of asset returns and investment growth, increases the equity risk premium, and reduces welfare. Regulatory measures, such as constraints on stock positions, borrowing constraints, and the Tobin tax have similar effects on financial and macroeconomic variables. However, borrowing constraints and the Tobin tax are more successful than constraints on stock positions at improving welfare because they substantially reduce speculative trading without impairing excessively risk-sharing trades.     

税收结构、政府支出与经济增长

本文构建包含税收结构和政府支出的内生增长理论模型,运用我国1998-2017年31个省市自治区数据,通过固定效用面板数据模型,研究税收结构与在预算平衡下政府支出对长期经济增长影响,并详细分析了东中西部地区间的差异。主要结论有:1.将增值税纳入理论模型之中,研究发现,税收对长期经济增长没有影响,政府支出用于提供公共技术品时会有长期增长效应。2.在满足预算约束平衡时,虽然税收对长期经济增长没有影响,但税制结构具有配置效应。3.不同税种对东中西三个区域具有差异性,需要通过制定合理的税制结构政策来促进区域的经济发展。