对更加注重公平的分配伦理解读

在构建社会主义和谐社会时期提出的更加注重公平,从分配伦理的角度看,这一分配原则所追求的价值目标首先与马克思主义的分配伦理是一脉相承的,其次是不同于改革开放前兼顾平等的价值取向的,再次仍然是以效率为前提,是效率与公平的内在统一。     

略论票据时效

票据时效既是公平与效率均衡理论的极好诠释,又体现了效率优先的主张.与民法上的时效相比,票据时效具有短期性和独立性的特征.它既不同于消灭时效又不同于除斥期间,而是一种独特的时效制度.最后,作者结合票据实践中的票据时效期间的起算点问题以及票据期间中断是否需要提示票据等问题提出了自己的看法.     

品牌决策过程中消费者自信的形成机制研究——基于理性行为理论

本文基于理性行为理论的基本逻辑思路,分析了品牌决策过程中消费者自信的形成机制,提出独特性需求、控制源与角色规范影响敏感性是影响消费者自信的内外部基本因素。研究者基于上述概念构建了基本理论模型,采用实证研究方法对该模型进行了验证。研究结果表明,独特性需求中的创造性选择有助于提高消费者自信,而非流行性选择对消费者自信的影响则不显著,控制源对消费者的个体结果自信会产生显著的负面影响,对社会结果自信的影响则不显著,角色规范影响敏感性对个体结果自信具有显著负面影响,对社会结果自信则具有显著积极影响。     

How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Companies often introduce products with enhanced or unique features to compete with the dominant brands in the market. This paper examines the moderating role of product familiarity in consumer preferences of products with enhanced or unique features in two experimental studies. Study 1 (208 participants) operationalizes product familiarity at the product category level and Study 2 (168 participants) measures it at the individual level as one’s prior experience with the product. The findings of two experiments show that when consumers are unfamiliar with a product category, they prefer a product with enhanced features to one with unique features. In contrast, when consumers are experienced, they perceive a product with unique features more favorably than an enhanced one. Furthermore, this effect is due to consumer perceived differentiation of and performance uncertainty about new products with enhanced or unique features.