Modeling e-loyalty: a moderated-mediation model

ABSTRACT

This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer’s service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer’s service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer’s service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.     

Re‐gendering consumer agency in mid‐nineteenth‐century America: A visual understanding

The re‐gendering of consumer agency in the middle decades of the nineteenth century, from being a male to an increasingly female prerogative and responsibility, marked an important milestone in the history of American consumer culture. Art from this period can provide a visual understanding of this ideological and social transformation. Accordingly, this paper examines the lives and selected works of two intriguing genre painters, Francis W. Edmonds (1806–1863) and Lilly Martin Spencer (1822–1902), using concepts and methods from art history, visual culture, and postmodern theory. Implications for household consumption history and theory are also discussed.     

Video mining: Measuring visual information using automatic methods

Marketers are becoming increasingly reliant on videos to market their products and services. However, there is no standard set of measures of visual information that can be applied to large datasets. This paper proposes two standard measures that can be automatically obtained from videos: visual variation and video content. The paper tests the measures on crowdfunding videos from a leading online crowdfunding website, and shows that the proposed measures have explanatory power on the funding outcomes of the projects. These measures can be effectively implemented and used for large datasets. Further, researchers can apply these measures to other sets of visual information, and marketers could use the research to guide their video design and improve their video marketing effectiveness.     

Selfie-taking as touristic looking

This paper reconceptualises the tourist gaze as facilitated by smart phones and social media, with a focus on selfies. It presents selfie-taking as a new way of touristic looking in which tourists become the objects of the self-directed tourist gaze. The paper suggests that the practice of selfie-taking in tourism is constituted by othering, stylized performing and producing/consuming visual culture of the self. Through these processes, tourists are able to ascribe the characteristics they otherwise associate with tourist sights onto themselves. Rather than fetishizing the extraordinary at the tourist destination, tourists seek to capture the extraordinary within themselves. Traditional tourist sights and attractions take on different relative importance.     

Visual attention toward tourism photographs with text: An eye-tracking study

This study examines consumers' visual attention toward tourism photographs with text naturally embedded in landscapes and their perceived advertising effectiveness. Eye-tracking is employed to record consumers' visual attention and a questionnaire is administered to acquire information about the perceived advertising effectiveness. The impacts of text elements are examined by two factors: viewers' understanding of the text language (understand vs. not understand), and the number of textual messages (single vs. multiple). Findings indicate that text within the landscapes of tourism photographs draws the majority of viewers' visual attention, irrespective of whether or not participants understand the text language. People spent more time viewing photographs with text in a known language compared to photographs with an unknown language, and more time viewing photographs with a single textual message than those with multiple textual messages. Viewers reported higher perceived advertising effectiveness toward tourism photographs that included text in the known language.     

Trade dress: The increasing importance of an ancient yet new form of intellectual property protection

Trade dress is a means of identifying and differentiating the product of a vendor by visual (and very occasionally auditory) cues of a form other than written language. The use of trade dress certainly goes back into pre-Roman times, and was very likely used well before then. Trade dress remains important in societies both highly literate and substantially illiterate, and in some respects has increased in importance in both.     

Vision (im)possible? The effects of in-store signage on customers’ visual attention

We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers’ levels of store familiarity and in-store search stage (navigation vs. decision making). Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers’ visual attention during decision making.     

初学工资管理系统的分析与设计

本系统为中小企业能对企业员工工资发放进行有效的管理而设计开发,系统提供了多项针对工资发放及管理的实用功能,实现了财务部门对本单位工资发放系统的集中管理,在设计的时候采用了用户不同身份对于系统的操作权限不同的方式,及后台数据库独立设计,保证了系统的安全性、稳定性及可靠性.是一个功能实用,操作方便,简单明了的工资发放及管理软件.     

基于Visual C#和Measurement Studio融合的虚拟示波器设计开发

文章首先介绍了在Visual C#环境下如何引用Measurement Studio控件进行虚拟仪器设计的方法,然后,重点分析了在Visual C#环境下如何调用Measurement Studio相关控件实现虚拟示波器面板设计,文中通过C#编程对数据在虚拟示波器中的动态显示进行了详细的分析。     

呼叫中心接入方式的创新与实现

本文回顾了呼叫中心（Call Center)技术的发展，重点介绍了作者在呼叫中心接入方式（电话、图文电话、微机终端、Web、可视终端、传真、手机）方面的研究成果，并给出了实现方案。