烟草企业内部沟通软件开发刍议

文章探讨了企业内部的沟通问题,说明了开发一款企业内部沟通软件的必要性。同时,介绍了企业内部沟通软件的主要功能和开发过程中的注意事项,以及企业内部沟通软件的使用前景。     

基于沟通视角的渠道关系满意度影响因素研究

渠道关系满意度是渠道关系质量的重要维度,但是从沟通视角对其影响进行的研究还相对较少。鉴于此希望通过了解现有相关问题研究领域的进展,对企业间沟通因素的重要维度和概念进行界定,并通过理论演绎的方法,研究其对于渠道关系满意度影响的作用方式。     

南方医科大学南方医院住院病人退药情况分析及其对策

目的:了解我院住院病人退药情况,分析退药原因,为减少并规范临床退药提供参考。方法:收集我院2011年1-4月的住院病人退药申请单1341张,对退药原因,退药科室和药品种类进行统计分析。结果:消化科,普外科和血液科居前三位;病人临时出院,医生更改医嘱和医嘱录入错误是主要原因;抗微生物药的退药频次最高。结论:应规范医疗行为,加强用药管理,建立健全的退药制度,加强医、药、护、患的沟通,减少退药发生。     

电力光纤通信技术的发展研究

电力光纤通讯技术一直都是我国通信行业研究的焦点,对于未来社会科技发展起到了重要的促进作用。从目前的使用状况看,光纤通信不仅给人们带来生活上的方便,更是企业日常经营中不可缺少的部分。全面认识先进的光纤技术有助于通信行业的改革创新。鉴于此,文章重点分析了电力光纤通信技术的相关问题,旨在更加全面地运用这一技术。     

The communication in the actual socio-economic environment

The communication, joined with all its problems, became the topic for interesting studies during the mid of 90s. This attention was due to the publication of＂Being Digital＂, wrote by Nicholas Negroponte, the first book that analyzed the communication environment in a comprehensive way. The novelty of this original book, which was immediately perceived by both the scientific and socio-economic environment, was twofold： The forecast of the revolutionary impact of digital technologies applied to the communication and the subsequent modified scenario. Nevertheless, the described scenario was contradicted or confirmed several times during last years.
The linkage between communication and socio-economic environment, after the publication of that book, represented a special focus for the scientific society since the beginning of the new millennium. The evolution of technologies involved several structural components in many different phases during last years and generated a lot of deep changes in a short time. These developing conditions made really difficult any forecasting attempt about the evolution of each technological component and, consequently, any reliable scenario for the communication environment.
The functional update of existing technologies leaded to the appearance of a new medium： Internet. This medium started with revolutionary peculiarities： low access and operating costs, multimediality, bidirectional way of usage and, above all, planetary target. The new communication tool seems to be a good candidate to substitute many of the former media or, at least, to reduce their usage in a meaningful way. Vice versa, the socio-economic effect of Internet was very weak： The new medium appears as simply added to the previous shape without meaningful influences on the diffusion of traditional media.
Nevertheless, the advantages offered by the technological innovation was not reserved only to Internet, but deeply changed all the media influencing particularly their way of supplying service. The most meaningful effects of these innovations involved both the diffusion systems and trading approach so generating a special attention also by politic environments.
The final objective of this paper is to analyze the evolution of the communication environment due to the innovation and to depict the actual communication offer. This approach will be useful to verify the conditions for reliable definition of scenarios.     

Limit to improvement: Myth or reality?: Empirical analysis of historical improvement on three technologies influential in the evolution of civilization

The evolution of civilization appears to have primarily resulted from continuous improvement made possible by technological advances. A group of social evolutionists and economists have identified, among others, energy, transport, as well as information and communication to be the three most influential technologies. On the other hand, a number of eminent scholars have cited several forces, natural, physiological, technological, as well as environmental which can place a limit on on-going improvement.The purpose of this paper is to empirically explore the continuous improvement process as well as the limit placed on these three technologies. Using the framework of both connected and disconnected multiple technology S-curves and X-factor, historical improvement data on these three elements have been analyzed. The results of our analysis indicate that improvement in general has continued without limit mainly due to a series of emerging new technologies. These emerging technologies can be either connected or disconnected from the existing mature technologies. Our preliminary analysis shows that much of the past improvement comes from new technologies that on first serious application appear to be substantially superior from earlier technologies. In addition, enormous continuous improvement, which has accompanied both connected and disconnected new technologies appear to have played the critical role in sustaining the evolution of civilization. The paper discusses a number of policy implications and suggests topics for future research.     

艺术传播与艺术的产业化发展关系研究——以广西审美文化为例

本文从艺术的传播与艺术的产业化发展关系出发,结合广西和百色的艺术产业化发展的案例进行分析,探究了艺术传播和艺术产业化发展的复杂关系,对艺术传播和艺术产业化发展关系研究提供了有益的尝试。     

论整合营销传播背景下房地产广告策略

在整合营销传播背景下,房地产广告策略应运用更加科学的传播理念和传播手段,采用广告信息策略、媒体组合策略、公关策略及其它可利用资源,提高广告传播效果。     

公共危机中的政府传播研究

经济与社会发展的转型期是矛盾的多发期,一些矛盾处理不当会导致群体性公共危机。本研究总结了公共危机产生的种类与原因,归纳了政府积极传播对化解公共危机的作用。通过对公共危机中有害信息传播规律的分析,并联系我国当前的传播现状——传播理念、方法、方式滞后;传播渠道协同性差;政府与部门之间无法信息共享;传统政府组织结构传播效率低,提出了改善公共危机中的政府传播需要改造传统的政务流程;完善危机政府传播机制;构建政府传播的电子政务平台。     

秉持“两型社会”理念传播城市形象——以长株潭城市群为例

近年来,随着中国经济的快速发展及其国际地位的不断提高,我国地方政府已经有了越来越强的城市形象意识,各种形式的对外传播活动也相继展开。但是,对中国城市而言,城市形象传播毕竟是一个全新的实践领域,许多规律性的东西我们还没有把握好,一些观念与思路也没有调整到位,这在很大程度上影响着我国城市形象塑造与传播的效果。为此,我们借助地理传播学以长株潭城市群作为样本,利用网络数据库建立组合矩阵模型进行量化分析认为,长株潭秉持"两型社会"理念传播城市形象的成功做法和经验颇值得借鉴。