THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS

The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disclosure strategies on product delivery‐related expectations, consumer attitudes, and intentions to purchase a product online. Results from Study 1 reveal significant differences between disclosure and nondisclosure of the carrier for numerous product delivery‐related variables, as well as many differences between the six carriers examined in this first study. Study 2 extends these findings by showing that providing consumers with a choice of carrier leads to increased levels of satisfaction with the online experience and greater willingness to buy, relative to nondisclosure and disclosure strategies.     

WTO与发展中国家的市场营销观念

随着生产力的发展,发达国家的市场营销观念经历了“生产观念”、“产品观念”、“推销观念”、“市场营销观念”、“社会市场营销观念”等五个阶段。特别是二战后,随着第三次科技革命的出现,生产力的发展,“买方市场”的形成,出现了“市场营销观念”、“社会市场营销观念”,使市场营销学发生了一次革命,标志着现代市场营销观念的形成。正是由于它的指导,发达国家的企业才在市场这个汪洋大海里“自由翱翔”。发展中国家由于经济的相对落后,在市场营销观念上也相对落后。     

创建学习组织 实现良性循环

分析了中国邮政目前面临的WTO、知识经济的相关影响，提出了把中国邮政创建成学习型组织的建议，探讨了学习型组织对中国邮政实现良性循环和十五计划的重要意义。     

The influence of accountability on overconfidence and resistance to change: A research framework and experimental evidence

This paper presents a research framework and demonstrates how commitment to a particular course of action might lead to information search that is biased in favour of the chosen alternative. The framework also incorporates accountability as a strategy for mitigating overconfidence and resistance to change.An experiment was conducted to test the predictions of the proposed framework. Results of the experiment indicate that commitment to a particular cost allocation system leads to increased desirability of the chosen system and decreased desirability of the rejected alternative. The results also show that managers who are committed to a particular cost allocation system become too conservative and overconfident in their preferred system, which leads to high resistance to change. These effects, however, were attenuated by making the managers accountable for the negative consequences of their decisions.     

我国加入WTO后外商投资企业出口的对策

近年来，我国外商投资业的出口增长较快，对促进我国出口总量的增长发挥了积极的作用。而我国加入WTO后，外商投资业将面临国内外新的竞争环境，既有更大有的发展机遇，同时也面临着更加严峻的挑战。本文通过对我国外商投资企业的出口在加入WTO后面临的有利因素和不利因素的分析，从政府和企业的角度提出应采取的对策和措施。     

加入WTO吉林省面临的机会与挑战

我国加入WTO后，面对贸易自由化的局面以及众多的机遇和挑战，吉林省要进行合理的资源配置。     

WTO框架下中国钢铁企业的分销渠道战略

中国加入WTO后分销领域的开放，将直接影响我国钢铁产业及其产品的市场销售。本文认为，应从我国钢铁产业及其产品已有的战略优势出,发重新调整钢铁产品的分销渠道布局，并以全球化为基点构架我国钢铁企业分销渠道系统的基本战略。     

加入WTO对我国银行业的影响与对策

加入WTO将对我国银行业产生重大的影响 ,既有机遇又面临着强烈的冲击。为此 ,我国银行业必须制定正确的战略 ,加快银行业自身的改革与完善 ,改善商业银行的营运环境 ,并运用有关条款加以保护 ,加强对外资银行的监管 ,从而提高中国银行业的国际竞争能力。     

当前中国注册会计师面临的挑战与对策

注册会计师 (即CPA )在中国经济中的作用既得到社会公众的认可 ,也得到了政府部门及专业间有关人员的首肯。中国CPA行业在加入WTO之后能否经受得住危及生存与发展的竞争 ?文章就现阶段中国CPA的状况和加入WTO后 ,带给他们的挑战与机遇以及发展策略谈了自己的看法。     

国有银行应战外资银行的初级阶段及对策

国有银行面临着中国入世后外资银行的强大挑战。在中国银行业逐步开放的过程中，将会形成一个双方竞争的初级阶段。这个阶段是国有银行在同对方全面竞争前调整自己，适应新对手、新环境的难得机遇。本文分析了竞争初级阶段的特征及对手可能采取的策略，并阐述了发挥国有银行竞争优势、提高技术水平和管理能力的基本对策。