Accelerating leadership performance at the top: Lessons from the Bank of America's executive on-boarding process

This article examines the critical role that on-boarding processes play in the successful development of executive leadership talent. It is based on an in-depth case analysis of one organization's sophisticated on-boarding intervention. Specifically, we explore the potential of these interventions both to pre-empt leadership failures and to accelerate the knowledge and relationships necessary to step into an executive role. Lessons are provided on designing on-boarding interventions for senior leaders.     

深圳应更好发挥产业集群的增长引擎作用

近几年，我国各地区掀起了一股发展产业集群的热潮，这股热潮的背后也隐藏着诸多问题。本文以深圳市为例，分析了目前产业集群发展中存在的各产业集群间联系效应不强、地区间集群同构等问题，并为产业集群的进一步健康、可持续发展提出了发展链条型产业集群、互补型产业集群等相应的建议。     

模仿行为经济学分析——对经济波动的一种新解释

当前 ,世界经济面临衰退的威胁 ,科学解释经济波动具有重大的理论意义和现实意义。RBC理论或方法是当代西方经济学界解释经济波动最具前沿的一种理论或方法 ,也是宏观经济分析的方向。但存在明显缺陷。本文在修正RBC模型的基础上 ,首次建立模仿行为理论模型重新解释经济波动 ,并就中国政府在防止和治理经济波动的作用进行了独特的解释 ,认为政府所起的作用是示范人作用。     

关于促进中小企业发展的税收政策思考

中小企业在我国的经济生活中扮演着越来越重要的角色，已成为我国经济发展的重要力量。本文通过介绍发达国家中小企业税收征收政策，分析了我国现行中小企业税收政策的缺陷，并指出了改革和完善的方向。     

从语用学的角度分析英语广告语言的特点

本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。     

Is globalization a road to duopoly?

In global markets, the market shares of the two or three biggest firms sum up more than 90 percent and firms do marketing efforts. However, the classical neo-walrasiano theoretical framework only is able to justify these stylized facts with particular firms’ cost structures, being one reason the presumption that there are no information costs. Towards the rationalization of those stylized facts, I study the evolution of the market structure in a model of price advertising with a variable that controls the degree of openness of regional markets. The main result of the model is that in equilibrium the structure of a global market is the duopoly.     

Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions

Although market scarcity such as time restriction is widely used in retail advertisements, its impact on product message processing and product evaluation is still subject to controversy. In this study, analyses through structural equation modeling indicated that (i) scarcity had no impact on product message processing, (ii) scarcity had a direct impact on product evaluation as a heuristic cue when the value inferred from scarcity was congruous with the worth derived from product message, and (iii) scarcity lost its impact on product evaluation when the value inferred from scarcity was incongruous with the worth derived from product message, and the incongruity prompted scrutiny of product message, resulting in a mediated impact of product message on product evaluation through product message processing. In conclusion, the results supported an information congruity theory of market scarcity.     

对国有企业党组织参与企业重大决策的认识和思考

随着以现代企业制度建设为主要途径的国企改革不断深入,国有企业党建工作的任务、环境、工作对象、党组织和党员自身都发生了深刻变化。本文就党组织参与国有企业重大决策问题展开论述,以进一步强调党组织在企业中的政治核心作用,为提升国企党建科学化水平奠定理论基础。     

品牌社交媒体广告内容对消费者社交媒体参与度的影响

基于参与度理论与社交媒体特点定义消费者社交媒体参与度与它的四个维度：意识、产生情感、产生理性思考、认同。建立社交媒体广告内容分类标准，收集二手数据后使用方差模型分析品牌社交媒体广告内容对消费者社交媒体参与度的影响。结果显示社交媒体广告内容类型显著影响消费者社交媒体参与度，新产品内容效果最好，其次是促销、游戏/抽奖、社会责任内容。此研究结果不仅可丰富消费者行为视角的品牌社交媒体广告相关理论研究，也可为品牌设计社交媒体广告内容营销提供管理建议。     

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research findings support telic state consumers form more positive attitudes toward a low-level interactive ad, whereas paratelic state consumers form more positive attitudes toward a high-level interactive ad. Further, this research shows that an arousal seeking tendency mediates the metamotivational state's impact on ad attitude.