汽车厂商的价格行为分析

企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本，产品的成本为价格规定了最低限度，消费者对产品价值的评估和理解为价格规定了最高限度。     

中国产权交易市场体系建设研究

产权交易市场的功能是为产权交易提供平台,促进资源的合理流动.中国产权交易市场体系存在价格形成机制、产权交易方式、市场壁垒、信息披露和市场监管等方面的问题,根源在于出让方产权主体不到位、法律制度不完善、专业人才缺乏.中国产权交易市场体系未来发展的目标模式,是完善的产权市场、初级的资本市场和有选择的国际市场相结合的三位一体模式.     

对传统供需理论的反思

西方经济学中的传统供需理论已无法解释高档奢侈品"越贵越畅销"的消费现象.新综合供需曲线分为两部分,在"价格引发点"以下的部分遵循传统供需曲线的运动机理,而在"价格引发点"以上的部分则遵循新的运行规律,即价格越高.需求越强劲,而供给则减少.价格升高反而需求强劲是因为一般效用之外的额外效用在发挥消费的主导作用;价格升高时供给反而减少是由于进入壁垒的增高和已进入企业的主动限产.这一理论可以有效解释高档市场"反常"的消费现象.     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

中国创业投资业的产业组织研究——基于SCP范式的中美创投业比较分析

本文运用现代产业组织中的SCP范式,从创业投资机构角度具体测算了中美两国市场集中度、进入与退出壁垒、产品差异化、组织结构等因素对创业投资业市场结构的影响,并通过中美两国创业投资管理运作行为、投资行业和阶段的选择、产品定价行为的比较,得出其对市场绩效的影响以及结构、行为、绩效之间的互动关系。结果表明,现阶段我国创业投资业未获得较高的报酬水平,尚未形成垄断竞争的市场格局。短期内制约了市场行为,又决定了市场绩效。长期中三者应是双向因果关系。美国创业投资业在市场结构的培育、市场行为的规范中确有众多值得我国学习之处。     

基于亲景度的上海入境旅游客源市场分析

对上海入境旅游客源市场的准确分析，是上海国际旅游业可持续发展的前提。运用亲景度指标，定量分析了1997—2004年上海国际旅游客源市场中的统计数据，揭示了上海入境旅游市场的亲景度特征，并将客源国的亲景度和市场占有率相结合，提出上海入境旅游开发的重点市场、主要市场、新兴市场和机会市场。为增强上海国际旅游的竞争力，开发入境旅游客源市场提供理论依据。     

用户需求的发展趋势对产品设计的启示

“以人为本”的设计理念包含绿色设计、人性化设计、个性化设计三大设计趋势,必须与合理的产品结构及功能相协调,一个好的设计应当在用户需求和理性设计中找到平衡点。     

试析中国的市场经济地位——用发展的眼光看待中国市场经济问题

中国的市场经济地位问题既是国际经贸界的热点问题,又是事关中国改革开放的发展问题。本文对中国的市场经济地位问题及欧美等国的态度作了分析,指出既要做好主要发达国家的工作,又要把改革开放推向深化,从而完善社会主义市场经济建设。     

以治理理论重塑我国公共服务市场化的进路

以治理理论重塑我国的公共服务市场化，其实质在于培育多元化、多渠道的公共服务主体。从而对服务的“生产职能”与“安排职能”实现相对分离。首先，鉴于公共服务领域存在着严重的“政府失灵”。应该打破政府垄断公共服务的格局，明确政府只是服务的提供者，并非一定是生产者的角色，在市场化进程中应慎用政府机制；其次。市场机制可以促进服务质量的提高、服务成本的降低、提高服务效率。充分发挥市场作用。然而。政府机制和市场机制都存在着固有的缺陷。公民社会在分担服务职能等方面也起到了十分重要的作用。培育公民社会也是市场化不可缺少的环节。     

市场经济地位与中国市场经济体制改革

为了尽早取得市场经济地位，中国下一轮的市场经济体制改革应该围绕以下四个方面攻坚：减少政府对经济的直接控制，建立市场服务型的新政府职能；放开手脚全方位深化所有制改革，早日建全公司治理机制；立足与国际市场接轨进一步完善市场运行制度体系；以市场平稳运行为目标建立完善的公共经济服务与管理体系。