价格战对企业的影响：理论与实证分析

价格战是一把＂双刃剑＂,能有效提高企业市场占有率、扩大产品知名度,但运用不当会给企业带来很多负面影响。奥克斯集团的成功在于对价格战的深刻理解和灵活运用,即价格战不是企业成功的长久之策,技术创新和品牌等核心竞争力才是企业持续发展的源泉,只有具备核心竞争力的企业才能在价格竞争中取得最后的胜利。     

战争报道中的两面信息

战争报道须应对矛盾性信息：有关敌方及其行动或意图的一些好消息,对己方及其行动和意图的一些批评.具有战争宣传特点的战争报道也不能忽略这一信息,而是使用两面信息以抵御之.战争宣传融合矛盾性信息可以加强对读者的效果：表明敌方最终是＂坏的＂,己方是＂好的＂,报道看起来更像平衡的报道,感觉不到宣传的意味.     

我国医疗行业的价格竞争策略和价格战的分析

我国的医疗行业,从集中度上看,属于原子型的市场,面临着激烈的竞争。在定价理论的基础上,提出了医疗行业的价格竞争策略,并指出了每种策略的实施范围。最后,对医疗行业的价格战进行了分析,并预测了其发展趋势：随着我国加入WTO和医疗行业的改革的深化,医疗行业必将面临着越来越激烈的价格竞争。因此,医疗机构必须运用合适的价格竞争策略,以获得竞争力。     

“You Go Your Way,I'll' Go Mine”中人物刻画的技巧

通过对大学英语第一册第八单元课文“YouGoYourWay,Il’lGoMine”的认真研读及对文中人物行为与心理的分析,文章向读者展示出原作者WilliamSaroyan的写作手法与技巧,从而把握该文更深层次的内涵。     

Economic Impacts of the Possible China–US Trade War

This article uses a multi-country global general equilibrium (GE) model to numerically simulate the effects of possible China–US trade wars. We introduce an endogenous trade imbalance structure with trade cost into the model which helps to explore both tariff and non-tariff trade war effects. Our simulation results show that China will be significantly hurt by the China–US trade war, but negative impacts are affordable. The US can gain under unilateral sanction measures to China, but will lose if China takes retaliation measures. Comparing the effects under mutual trade war, China will lose more than the US. Introducing non-tariff barrier trade wars will intensify the negative effects, and comparatively negative effects to China are larger than to the US. Mexico’s involvement in trade war with the US will strengthen the negative effects and comparatively hurt the US more. Under non-cooperative and cooperative Nash bargaining equilibrium, the US can gain more than China in trade war negotiation, which means the US has stronger bargaining power than China. Additionally, trade wars between China and the US will hurt most countries and the world especially in GDP and manufacturing employment, but benefit their welfare and trade.     

海内外各界对新四军抗战的经济支援

新四军之所以能在艰苦的环境里不断发展起来,并且没有发生八路军1941~1942年间出现的严重困难局面,除了新四军所在的华中地区比较富庶外,还得力于海内外各界对新四军的巨大经济支援。海内外各界的经济支援,保障了新四军最迫切的医药、衣被、器械等方面的急需,为新四军坚持华中敌后抗战提供了强有力的物质支撑。     

The shrine of remembrance Melbourne: a short study of visitors' experiences

The Shrine of Remembrance in Melbourne, Australia opened in 1934 to articulate the social memory of the Great War of 1914–1918. The site has developed to incorporate other memorials and a Visitor Centre. An exploratory study of visitors indicated that the traditional and new memorials continue to evoke a number of responses to war. People expressed a sense of sadness and gratitude for sacrifices made by all those who have fought in war. Many people had poor knowledge of the battles which had initiated the creation of the Shrine. The study indicates the Shrine's complexity which now commemorates multiple conflicts. Copyright © 2009 John Wiley & Sons, Ltd.     

‘World war three’: A historical mirage?

Public belief in a major, convulsive military clash between East and West, marked by an apocalyptic nuclear exchange, is now widespread. It may be argued that such a conflict is scarcely in prospect, and that the notion of such a Third World War has little contemporary strategic value, either as a real prospect or a salutary myth. This article examines the strong contemporary reasons for the prominence of this image, and traces its fundamental roots in deceptive historical precedent.     

《孙子兵法》与现代商战纵横谈

《孙子兵法》是我国也是世界上最早、最完整、最卓越的军事理论著作,是中华民族数千年灿烂文明长河中,令世界叹为观止的闪烁着真理光芒的文化瑰宝,一直为世人所推崇。《孙子兵法》为世界第一“兵学盛典”,已在世界范围内广泛传播,应用领域极为广泛,更倍受商界青睐。日本企业家将其奉为至宝,美国商人视其为“金科玉律”。军队是在战场上拼杀,企业是在市场上作战,二者有相当的相似性,《孙子兵法》是伟大的商战博弈论,故可为现代商战所用。《孙子兵法》中“上兵伐谋”的战略思想、“五事七计”的决策思想、不战而胜的“全胜”思想、“以利制权”的“权变”思想,则是现代商战的制胜法宝。     

U.S.-China trade war and competitive advantage of Vietnam

China has been losing international competitiveness in labor-intensive industries due to various factors, including the trade war with the United States and globalization. Vietnam, however, has rapidly expanded its labor-intensive exports. The paper proposes to explore the future of labor-intensive industries in Vietnam due to the U.S.-China trade war. The paper examines export performance data from United Nation Comtrade for 10 specific labor-intensive industries that serve the U.S. market between 2000 and 2020 to assess the possibility of Vietnam overtaking China's position as the world's largest manufacturer. Using situation analysis, the paper compares the competitive advantage of Vietnam in labor-intensive industries due to the U.S.-China trade war. The paper found that China's competitiveness was negatively impacted for the final two periods, while Vietnam's competitive advantage increased.