两岸消费者对企业执行社会责任之态度比较分析

企业社会责任似乎已成为企业提升绩效的良药,但消费者对企业执行社会责任的态度如何却较少被企业所重视。同时,文化的不同是否会使消费者接受企业社会责任的态度有所不同,也值得深思。两岸之间过去面对的经济发展状况不同,文化背景有所差异,企业若有捐献活动,消费者究竟持何种态度,值得进一步讨论。因此,本研究针对知名咖啡馆的企业社会责任活动,对两岸消费者进行态度的调查,共发放300份问卷,回收157份,得到两岸消费者对企业执行社会责任的态度无差异的结果。     

解读“穷人思维”:贫困农户风险态度的影响因素分析——来自广西、贵州贫困山区入户实地实验的证据

采用入户实地实验的方式,从贫困农户风险态度的影响因素入手对"穷人思维"进行解读。在广西、贵州两个少数民族聚居乡（镇）进行的抽样调查和实验发现,贫农普遍厌恶风险,特别在面临可能的损失时风险厌恶程度显著上升,但也有部分风险偏好者,在面临可能的损失时却更为偏好风险;越是厌恶风险者获得的实验收益越低,相反越是偏好风险者获得的实验收益越高;配偶、母亲受教育水平的增加显著降低了贫农的风险厌恶程度;家庭承受的教育负担越重,贫农的风险厌恶程度越高。扶贫政策的开展和实施应考虑贫农的风险态度,完善针对风险偏好者的多样化的金融支持和针对风险厌恶者的低息金融扶持,能覆盖更广泛的贫农群体。长期来看,教育扶贫应当成为一项持续的重点扶贫政策,降低家庭教育负担、提高女性的受教育年限、加强成人继续教育培训都将产生长期、积极的显著影响。     

家庭生命周期与旅游态度的关联研究——以长沙市居民为例

家庭是旅游态度形成的最重要环境背景,也一直是旅游活动的重要组织单元,探究家庭生命周期与旅游态度的关系意义重大.文章依据已有研究成果,建立家庭生命周期模型,制定旅游态度量表,以问卷工具面向长沙市居民进行调查,获得基础数据,运用因子分析得到了追求享受、强调卫生、看重设施、向往体验、关注身心健康等5个方面的旅游态度主成分,通过验证性因子分析后,再用相关分析、多元回归分析探究家庭生命周期与旅游态度5个主成分的关系.结果表明,随着家庭生命周期的演进,人们愈发追求享受、看重设施、关注身心健康.无巢期人群看重设施和关注身心健康的表现低于其他阶段人群,空巢期人群追求享受的表现高于其他阶段人群,空巢期、鳏寡期人群关注身心健康的表现高于其他阶段人群,满巢期人群向往体验的表现高于其他阶段人群.     

效用理论在保险决策中的应用

效用函数的凹凸性将风险态度进行了三类划分：风险中性型、风险厌恶型、风险喜好型。本文从效用理论出发研究了不同的风险态度决策人的不同的风险决策结果,讨论了效用理论在保险产品的定价中的应用,并根据不同的风险态度和不同的损失分布函数确定最优投保方式.     

苏南模式社会主义新农村社区参与旅游发展的态度研究——以江苏省常熟市蒋巷村为例

江苏省常熟市蒋巷村为典型的苏南模式乡村,集体经济发达,作为全国农业旅游示范点和社会主义新农村建设的典型,近年来乡村旅游迅速发展。从蒋巷村居民参与乡村旅游发展的态度着手,了解居民参与乡村旅游发展及其对旅游影响的感知差异。调查可知,蒋巷居民目前发展乡村旅游的经济、社会基础较好,积极性也较高,但缺乏政策引导和实践经验。在此基础上探讨苏南模式社会主义新农村社区参与乡村旅游发展的方式与内容,提出：可通过首批＂农家乐＂旅游示范户的建设及其示范效应充分调动农民开发＂农家乐＂旅游的积极性;加快旅游新项目建设,吸引村民参与相关工作;鼓励村民参与娱乐、交通、购物设施的建设。以期为同类型村镇的社区参与发展提供必要的理论参考和依据。     

关于大学生体育学习心理的培养

大学生的体育学习心理包括体育学习动机、学习兴趣和学习态度,应运用目标与反馈、表扬与批评等方法激发大学生的体育学习动机;通过改进教学方法,更新教学内容等,培养大学生体育学习兴趣;通过加强引导,帮助大学生端正学习态度。     

Predicting Internet banking adoption in India: a perceived risk perspective

The emergence of Internet banking has transformed the banking systems across the globe. As a channel to market, Internet banking allows geographical constraints to be overcome by offering various products and services at lower customer costs. An understanding of the factors influencing customer adoption of Internet banking is both relevant and timely. This study integrates technology acceptance model and perceived risk theory in understanding Internet banking acceptance among Indian bank account holders. Specifically, this study categorizes perceived risk as external risk and internal risk, and examines its influence on customer beliefs and adoption of Internet banking. Using two-step predictive analytics of structural equation modeling and artificial neural network analysis, the 270 responses reveal that both external risk and internal risk inhibit customer acceptance of Internet banking. More importantly, neural network analysis reveals that perceived ease of use and external risk are two important factors determining how well Internet banking is accepted by customers. The implications of the study findings and future research directions are presented.     

Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

The purpose of this study is to explore the impact of social media's features (i.e., entertainment, usefulness, informativeness and irritation) toward consumers’ attitude toward the brand. Subsequently, this study explores the impact of this attitude toward consumers’ brand loyalty, brand awareness and purchase intention. Data for this study was collected through a large public university in Australia. Paper surveys were distributed to students, their friends and members of their immediate families (N = 724). The findings show that entertainment feature has the strongest impact on consumers’ attitude toward the brand's social media use, followed by informativeness, usefulness and finally, irritation. Consumers’ attitude toward a brand's social media strongly influences consumer loyalty, awareness and purchase intention. The findings of this research provide some insights into the impact of different features of social media which will be useful for practitioners and academics interested in social media.     

The influence of attitudes towards healthy eating on food consumption when travelling

This study explores tourists' attitude towards healthy eating and its influence on their travel eating behaviour. Based on focus group interviews and literature review, two instruments were developed to measure healthy eating attitude and travel eating behaviour. Factor analysis results revealed two healthy eating attitude factors (‘food content and nutrients’ and ‘balanced diet and eating habit’), and five travel eating behaviour factors (‘novelty’, ‘risk avoidance’, ‘health steadfastness’, ‘familiarity’, and ‘food supplement and medicine’). The relationships among the factors were examined using structural equation modelling. The findings revealed that respondents who had a stronger attitude towards ‘balanced diet and eating habit’ tended to be more motivated by the ‘novelty’ factor; whereas ‘risk avoidance’, ‘health steadfastness’ and ‘familiarity’ were found to be associated with a stronger attitude towards ‘food content and nutrient’. The findings suggest that the healthy eating attitude construct is multidimensional and healthy eating conscious tourists should not be treated as a homogeneous group.     

A preliminary examination of the relationship between consumer attitude towards space travel and the development of innovative space tourism technology

With increasing global competition in service sectors, innovative technologies have radically changed the tourism industry, and to be successful innovative products/services must have clear, significant points of difference that are related to needs in the market place. Furthermore, changes in consumer perceptions that emanate from an innovation are central to its effective product and service design. Although for most of us space travel is still a faraway dream, it is in fact a future probability that will increasingly attract travellers who seek new vacation experiences, and as a result, sustain academic interest. Thus, in initiating space tourism for the purposes of recreation, leisure and knowledge enhancement, a preliminary estimation of potential global demand characteristics that are specific to consumer innovators for space travel needs to be undertaken prior to promotion of research and development. In this context, this paper investigates both consumer attitudes towards space travel by analysing the components of motivated consumer innovativeness and the interest that potential consumers have in developing space tourism technology innovations within Taiwan. Consumer innovativeness is complex and comprised four innovativeness types, namely, social, functional, hedonic and cognitive. As product/service innovation development has been relatively unexplored in the mature industry of tourism, many business managers would welcome an understanding of which vacation travellers are most likely to be the earliest buyers of such an exciting new product. With data collected from a sample of 354 Taiwanese, this research uses mediated regression to examine the influence of the four types of consumer innovativeness on consumer's attitudes and acceptance of a space tourism technology innovation, and the mediating role perceived novelty plays in the relationship. The findings indicate that only hedonic and social innovativeness are associated with improved consumer attitude and that novelty partially mediates the relationship for those two types of consumer innovativeness. The implications for theory and practice are discussed. Limitations and directions for future research are also addressed.