匹配式管理模式在汽车城规划建设中的探索与应用

针对两江国际汽车城规划建设中招商引资困难的问题,结合两江国际汽车城的实际情况、资源条件以及发展趋势,设计了匹配式管理模式.在阐述匹配式管理模式内涵基础上,对匹配式管理体系的组成要素、框架结构、匹配关系等进行了分析,并对该管理模式在实际中的应用效果及推广意义进行了总结.     

广州汽车产业集群发展探因与模式评价

本文概括介绍了广州汽车产业集群的发展现状,揭示了广州汽车产业集群的发展原动力和成功的关键因素,并从模式的竞争力、持续性、风险、适用前提条件以及应注意的主要问题方面对广州汽车产业集群进行了评价。     

The Attributes of a Costly Recall: Evidence from the Automotive Industry

While researchers have extensively documented the equity response to product recalls and subsequent shareholder losses, less attention in the literature has been given to examining the damaging recall attributes. Using 1973–1998 automotive safety recall data, this study identifies the kinds of recalls that cause significant shareholder losses. After constructing an equally-weighted automotive market index to control for industry effects and adjusting the abnormal returns to account for the degree of surprise in the recall announcement, the study estimates both percentage and real dollar abnormal returns. We find that the indirect costs of automotive recalls are likely larger than the direct costs.     

汽车后服务业客户满意度实证研究

随着微利时代的到来,通过提高客户满意度来发掘售后服务价值已经成为各厂商在激烈竞争的市场中获胜的关键。基于此,本文构建了汽车后服务业客户满意度评价指标体系,通过问卷调查,实证分析了汽车后服务业的客户满意度情况,并提出了提升客户满意度的策略。本文创新点在于MOT测评点价值贡献——差距散点图,运用图的形式解读客户满意度,有很大的可操作性。     

Atributos relevantes de calidad en el servicio y su influencia hacia la lealtad de marca en la industria aseguradora de automóviles en México

The objective of this study is to identify key quality service attributes in the automobile insurance business and determine their influence on brand loyalty. In this study distinction is made between the service during the hiring of the service and the service provided after an accident. In a preliminary exploratory inquiry quality service attributes were identified with the application of in-depth interviews. In an empirical study, hypothesis related to a direct relationship between the attributes and several measures of brand loyalty are contrasted. A sample of n = 210 of automobile insurance clients was conformed. Five regression models were developed for the data analysis, one for each loyalty measure. These analyses allowed a specific detection of significant attributes for each case. Though it is concluded that attributes related to the service after the accident have a higher degree of influence on the customer loyalty, it is found that a particular attribute during hiring (reputation of the insurance company) also has an important role.     

我国汽车产业国际竞争力分析

本文分析了我国汽车产业国际竞争力的现状、国际竞争力低下的原因和提升我国汽车产业国际竞争力的对策。     

浅谈汽车售后服务的重要性

文章认为,伴随着汽车制造技术的不断更新,汽车产品也逐渐成熟起来,价位相近的车在技术含量和整车质量上也相差无己.因此,厂家要在汽车市场立足,服务就成了竞争的主打战略王牌。汽车售后服务为顾客提供维修、保养、调试、技术咨询指导等多项服务,对顾客服务的满意度关系着服务站的生死存亡,所以做好、做细售后服务这一环节至关重要。     

国外汽车使用的摩擦材料及其发展

根据摩擦材料的概念与功用,概述了国外汽车使用的摩擦材料的技术要求、发展变迁、材料分类和结构特点以及生产工艺,同时指出了国外车用摩擦材料工业的发展趋势.     

中国轿车产业中的产品线扩展——模型分析与经验考察

产品线扩展是多产品企业的主要竞争手段之一,也是实证产业组织理论研究的重点内容。以中国轿车产业为背景,本文理论模型表明,一个成长产业中,产品线延伸可以提高企业市场占有率和盈利能力,而合资企业在取得产品线扩展先动优势时,还获得了品牌价值的升水,长期竞争的结果是产品线的重叠和趋同。基于中国轿车产业的实证分析在一定程度上证明了理论假设的存在,本文还提出了本土企业优化产品线的策略性建议。     

资源共享型高职汽车实训基地的功能分析与保障研究

根据目前高职院校校内汽车实训基地的建设状况和实际运行效果,以实现资源共享为目标,从校内实训功能和社会服务功能两个方面对高职院校校内汽车实训基地的功能进行全面的分析,并就如何保障基于资源共享的功能实现进行了阐述。