A graph theoretic approach to markets for indivisible goods

Many important markets, such as the labor market and the housing market, involve goods that are both indivisible and of budgetary significance. We introduce new graph theoretic objects ideally suited to analyzing such markets. We show that the minimum equilibrium price is characterized by a certain optimization problem on these graph theoretic objects.     

装备保障链中的牛鞭效应弱化措施评价方法研究

利用D-S证据理论和层次分析法相结合的方法,在分析了装备保障链中牛鞭效应的主要成因和控制措施的基础上,建立了牛鞭效应的层次模型,提出了牛鞭效应弱化措施的评价方法。最后通过实例说明这种方法在牛鞭效应弱化措施评价中的应用。     

基于扎根理论的7天连锁酒店集团快速成长路径研究

7天连锁酒店集团自动自发的开出第一家直营店,其后在赋有企业家的个性特质郑南雁的领导下,7天连锁酒店集团为促进其更快速的发展及不断持续下去,建立起高素质的管理团队,并不断进行经营模式、IT系统等的创新和不断进步,形成7天连锁酒店集团快速成长的路径。     

Promoting quality-of-life and well-being research in hospitality and tourism

There is an increasing interest in quality-of-life/well-being research in hospitality and tourism. The goal of this paper is to further promote the development and use of quality-of-life/well-being concepts in the discipline by reviewing seven major theories of quality of life and well-being (and their application in hospitality and tourism based on the research that I and my colleagues have conducted over the years) and suggesting future avenues of research. The theories discussed are self-congruity theory, self-expressiveness theory, bottom-up spillover theory, leisure benefits theory, goal theory, need hierarchy theory, and broaden-and-build theory.     

Enhancing customers’ brand loyalty via branded hotel apps

Many hotels have launched their own branded mobile applications to develop relationships with customers. Yet, research examining the benefits of branded hotel apps on brand loyalty is scant. The current research investigates the role of branded hotel apps on brand loyalty through customer engagement and brand trust in the hotel industry, based on uses and gratifications theory. Results identified cognitive and social benefits of the branded hotel apps positively influenced customer engagement and brand trust. Hedonic benefits positively influenced customer engagement and they indirectly influenced brand trust through customer engagement. Both customer engagement and brand trust positively influenced brand loyalty. Moreover, mediation effects of customer engagement and brand trust were identified. Results highlight how branded hotel apps serve as a facilitator of brand loyalty, providing theoretical and managerial implications.     

Perceived Determinants of Well-Being and Enjoyment Level of Leisure Activities

Two facets of leisure, perceived determinants of well-being and enjoyment of common leisure activities, were investigated in 388 participants. For well-being, a principal components (PCA) analysis yielded five components: competence, relatedness and health, wealth, personal values, and freedom of choice. For the enjoyment of leisure activities, another PCA generated seven components: wellness, sedentary leisure, intellectual leisure, social leisure, routine activities, self-realization, and inner peace. Different leisure enjoyment of young adults (18–30 years old) in contrast to adults and seniors was attributed to social transformations as also predicted by several theories of social change. The relationship between the determinants of well-being and enjoyment of leisure activities was statistically significant but meaningfully debatable.     

Effects of Picture Presentations on Customers' Behavioral Intentions on the Web

SUMMARY

As the Web is becoming a major communication channel to bridge hotels and customers, great marketing efforts have been made to attract new customers and repeat business. A wide variety of studies have been conducted to identify factors that could affect customers' purchase behavior on the Web. Little research, however, has been documented that assessed the effects different pictures presented on the Web had on customers' online purchase behavior. Based on the content analyses with 203 existing hotel Websites, this study examined the potential effects of Website format, Website contents, and Website realism on customers' behavioral intentions. Results indicate that the content and realism of picture presentations are important predictors of customers' attitudes toward the Website. The attitudes appear to be a strong predictor of behavioral intentions on the Web. Suggestions and implications are included for the lodging industry and future research.     

基于扎根理论的旅游幸福感构成——以互联网旅游博客文本为例

追求幸福是个体生存的根本动机,当旅游日益成为人们享受幸福生活的重要表达时,旅游研究有理由探讨旅游与幸福感的关系。以扎根理论为研究工具,以旅游博客的博主为研究对象,系统分析旅游过程中旅游者身心感受的变化。研究发现,旅游的根本动机是寻找和收获旅游幸福感。旅游者从居住地世俗生活状态进入旅游环境,通过休闲、娱乐、教育、逃避、美感和移情过程,达到消遣、逃逸、认知、审美和移情的目的;享受从生理感知、心理变化和灵性提升不同层级的生命状态,获得深刻的人生经历,再回到居住地惯常环境的历程,实现从世俗到"神圣"再归于平凡的生命状态转换。旅游前美好期待体验、旅游中福乐体验、旅游后温馨回忆体验,成为旅游幸福感的时间构成;享受闲适生活、获得旅游福乐体验、提升积极情绪、减弱不良情绪、感受人际美好,进而提升人生境界,是旅游幸福感的重要内容构成。因此,旅游服务实际上应起始于旅游行程前,绽放于旅游过程中,延伸至旅游活动后。旅游服务必须持高度的人文情怀,以发于心、形于外的贴心关照才能给予旅游者一段幸福的人生经历。     

Reading between the lines: Multidimensional translation in tourism consumption

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyzes websites of museums in the UK and China. We argue that no matter how accurate a translation may be, if the norms of the target tourist community have been ignored a translation may fail to achieve its purpose and may even have a detrimental effect on the tourism experience. By bringing together translation and tourism theory, we demonstrate when the cultural element of tourism is considered alongside the translation of texts, the need for linguistic accuracy is superseded by a requirement for cultural sensitivity.     

Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach

This paper explores a game-theoretically founded approach to conjoint analysis that determines equilibrium room rates under differentiated price competition in an oligopolistic hotel market. Competition between hotels is specified in terms of market share functions that can be estimated using multinomial logit models of consumer choice. The approach is based on choice-based conjoint analysis that permits the estimation of attributes weights (“part-worths”) for an additive utility formulation of the utility function. From this, room rates that equilibrate the market, conditioned on the differences in services and facilities offered by competing hotels, can be determined. The approach is illustrated by an example.