MOOCs in tourism and hospitality: a review

ABSTRACT

Massive Open Online Courses (MOOCs) have grown significantly and globally in less than ten years. However, practices and research in tourism and hospitality MOOCs remain nascent. This study proposes the MOOC Components Framework with six groups of course components: scaffolding, lectures, networking, collaboration, assessment, and affirmation. Drawing on this framework and a case study method, the study analyses 18 tourism and hospitality MOOCs from higher education institutions. The results highlight that: tourism and hospitality MOOC offerings lack diversity; the forum is the preferred communication tool; social media are comparatively underused; the discontinuity of MOOC instructors needs attention; and finally, littless multilingual support is available.     

老字号企业动态能力的构建过程——烙印视角的案例研究

本文运用单案例研究方法,聚焦拥有百年历史的中国白酒老字号企业,基于烙印视角,探究老字号企业动态能力的构建过程。研究发现:(1)适度稳定的非敏感期和高度动荡的敏感期,分别促使创始烙印维持和新烙印源出现,由此构成动态能力构建的前提条件;(2)老字号企业通过破坏性重组和适应性创新两种机制,构建烙印还原能力和烙印构造能力。本文结论丰富了烙印和动态能力的关系研究,揭示了烙印视角下动态能力的过程“黑箱”,为企业兼顾烙印的新颖性和稳定性提供理论启示和案例借鉴。     

欧美MBA案例教学法对我国旅游管理教学的启示

本文在系统论述国内外MBA案例教学现状的基础上 ,较全面地介绍了案例教学方法的运用 ,包括案例写作、案例分析和应用案例组织教学 ,分析了我国旅游管理案例教学中存在的问题 ,并提出了相应的对策     

A review of the business case for CSR in the hospitality industry

Despite prolific research on corporate social responsibility (CSR) in its various forms in the hospitality industry, there is no consensus regarding the business case for CSR initiatives. Using a stakeholder lens, we review the research on CSR and its rationale by analyzing its impact on the environment, employees, customers, community, and investors in the hospitality industry. Our review analyzes 170 articles published between 1990 and 2017 covering different conceptual frameworks, measures, and samples to evaluate the current state of the field, integrate findings, identify gaps, and suggest avenues for future research. Our review calls for a) more studies that examine hospitality-specific CSR initiatives to examine impact on firm performance, b) greater theory-driven research, and c) expansion of contexts both in terms of different sectors of the industry and geographical locations, than is covered by existing studies. Future research directions are provided.     

Negotiating leisure constraints: the case of an amateur musician with epilepsy

The purpose of this case study was to identify the negotiation strategies employed by an epileptic amateur musician engaged in serious leisure to overcome leisure constraints. Data were collected by semi-structured interview, observation and informal interaction. Results revealed that the subject employed various cognitive (i.e. anticipating benefits, weighing pros and cons, immediate resolving, accepting costs and pragmatism about performance) and behavioural (i.e. planning/event management, scaling back participation and communication and cooperation) negotiation strategies. While strategies were employed to overcome constraints, participation was also facilitated by individual beliefs and interpersonal relationships. Results also suggested that negotiation strategies are interconnected, and that perceived stigma did not influence participation in serious leisure.     

“默示同意”：合理博弈与不完善制度——郑百文重组过程中表决规则的经济学分析

当主持者对表决方式有选择余地时,那么他会根据自己的偏好,直接或间接影响表决结果,这是无法避免的,是在现有制度下的一种合理博弈,是有效的。如果他本身就是博弈的一方,则更会充分利用这种影响。而主持人对议案内容的偏好是广泛存在的,不可能通过消除偏好来消除影响。但是如果加强民主和监督,使主持者的选择余地尽可能缩小,即他只能选择社会承认的最优的“公平”规则才符合他自己的成本－－收益平衡,那么这样就使个人的最优选择与社会的最优选择一致,提供了制度上的改进办法。而在未有更高程度的民主和更有效的监督制度之前,只能容忍在现有制度内的博弈行为。所以,只有通过进一步加强民主和健全法制,进行表决规则的制度建设,才有可能得到更优化和更真实的表决结果。     

Market representations in industrial marketing: Could representations influence strategy?

A central question in industrial marketing is whether the form in which the market of a firm is represented influences the marketing strategy. This question has been studied generally through case study research, and quantitative evidence is limited. In response to this limitation, this paper reports on a quasi-experiment investigating whether market representations have a constructive aspect in business. Empirically, this study compares two types of market representations - ostensive and performative - in order to test for influence exacted in two well-established strategies in industrial marketing - service focus and product differentiation. Results indicate that service focus is selected when market representations rely on agency in firms (i.e., performative), and product strategies are selected when structures are emphasized (i.e., ostensive). This paper contributes to methodology development by expanding the link between a case study approach and quasi-experiments explaining how quasi-experiments can replicate findings in industrial marketing.     

基于框架表示法的工程项目案例知识表示研究

知识管理系统是当今研究热点之一。对一个知识管理系统而言,如何选择一种合适的知识表示方式至关重要。在建筑工程领域,对于工程项目案例知识的表示问题,由于案例知识的复杂性,一直都是一个难点。论文利用框架表示法善于表示结构性知识的特点,提出了一种有效的表示方法。通过继承把工程项目案例知识的层次关系表现出来,建立了工程项目案例知识二层框架结构。     

案例教学知识转移机理研究

随着管理学科的不断发展,管理知识的情境性与实践性日益突显,对管理学科的教学提出了更高的要求。作为一种基于案例创设情境,鼓励学生主动实践、互动讨论的教学方法,案例教学法逐渐成为管理学科教学中不可或缺的方法。本文以高校管理学科案例教学为研究对象,通过结构方程模型的实证研究方法探究了案例教学特征通过影响学习者行为从而促进管理知识转移效果的作用机理。实证研究结果表明,案例教学的情境模拟性特征既能够直接促进管理知识的转移,同时也能通过提升学习意愿间接提升管理知识的学习效果,而师生平等性特征则通过影响学〉-7意愿影响管理知识的转移效果,为高校管理学科案例教学的有效开展提供了新的理论依据。     

Effects of two national environmental factors on e-commerce functionality adoption: a cross-country case study of a global bank

In order to offer new services and gain competitive advantages, e-commerce has been widely adopted, particularly in the banking industry. Unfortunately, despite the growing adoption of e-commerce in the banking industry, the issue that web-based B2C e-commerce functionality adoption varies between banks or a bank's branches across nations has not received sufficient attention. Many factors affect e-commerce functionality adoption. However, two national environmental factors (information infrastructure and demographics) are particularly important because they relate to the availability of technologies in use and the characteristics of customers, respectively. This research conducts a cross-country case study of a global bank's Beijing (China), Chicago (USA), and Dubai (UAE) branches to investigate how the two national environmental factors affect e-commerce functionality adoption. The specific objectives are to discover how information infrastructure (measured by number of PCs per 1000 people and Internet access cost) and demographics (measured by population composition and income) affect e-commerce functionality adoption of the global bank's three branches. Secondary data were collected for information infrastructure and demographics; additionally, focused interviews with these three branches' IT and business managers provided sources for answering ‘how’. The key finding demonstrates that the differences in e-mail ordering and online shopping adoptions between these branches are mainly attributed to proposed factors of population composition and Internet access cost, and the new factor of individual credit reference system. This research contributes to theory development in this emerging important research subject.