苏南模式社会主义新农村社区参与旅游发展的态度研究——以江苏省常熟市蒋巷村为例

江苏省常熟市蒋巷村为典型的苏南模式乡村,集体经济发达,作为全国农业旅游示范点和社会主义新农村建设的典型,近年来乡村旅游迅速发展。从蒋巷村居民参与乡村旅游发展的态度着手,了解居民参与乡村旅游发展及其对旅游影响的感知差异。调查可知,蒋巷居民目前发展乡村旅游的经济、社会基础较好,积极性也较高,但缺乏政策引导和实践经验。在此基础上探讨苏南模式社会主义新农村社区参与乡村旅游发展的方式与内容,提出：可通过首批＂农家乐＂旅游示范户的建设及其示范效应充分调动农民开发＂农家乐＂旅游的积极性;加快旅游新项目建设,吸引村民参与相关工作;鼓励村民参与娱乐、交通、购物设施的建设。以期为同类型村镇的社区参与发展提供必要的理论参考和依据。     

汕头城市旅游形象再设计

城市旅游形象设计是一项复杂的系统工程,本文基于对汕头旅游资源特色和旅游客源市场特征的分析,借鉴CIS（city identity system）理论,从理念形象、视觉形象和行为形象三个方面对汕头城市旅游整体形象进行了再设计。     

城市轨道交通对房地产价值影响研究综述

发展城市轨道交通的核心问题是筹集资金,而轨道交通的建设会促进沿线房地产的增值,如何将轨道交通的这种外部效益转化为内部效益是需要进行研究的课题。通过对国内外学者关于轨道交通引起房地产价值增加的研究成果,以及轨道交通与土地利用综合开发的实例论述,结合我国的发展实际与存在问题,提出了基于轨道交通的土地利用、增值与返还策略。     

平遥古城旅游企业竞合关系研究

平遥古城是世界文化遗产旅游地,旅游企业的个体经营行为和彼此之间的竞争合作关系都会对古城旅游发展和遗产保护带来重要的影响。通过抽样问卷调查和数据处理,从古城内旅游企业竞争对手、竞争关系及竞争方式等方面分析了旅游企业的竞争状况;从旅游企业的合作特点和方式等方面分析了企业间的合作关系,认为平遥古城的旅游企业的竞合关系特点已具备了产业集群的特征,通过企业间合作性竞争,世界文化遗产的“公地悲剧”可以避免。     

Higher skilled working tourists and their leisure lifestyles: a qualitative study of guest language instructors in South Korea

Using interviews conducted with 24 higher skilled working tourists employed as guest language instructors in the Republic of Korea, this paper explores how working tourists could secure an optimal leisure lifestyle in their host countries. Three key findings emerged. First, the respondents were seeking casual, touristic, amateur, hobby and volunteer leisure with their colleagues and with their host community members. But, the rewards and episodic aspects of their leisure, including formal and informal language development, suggested that it incorporated variations in project-based leisure as a core characteristic. Second, these respondents were taking part in guest, host and leisure speech communities that were each offering leisure choices. However, their leisure lifestyle was best when leisure, second language development and acculturation coincided in a leisure speech community. Third, that in a leisure speech community, respondents’ acculturation and friendships improved more so than in either guest or host speech communities. Also, that these respondents’ formal and informal second language learning within their leisure speech communities was essential for an optimal leisure lifestyle. The paper determines that leisure speech communities, occurring along a continuum of monetary, educational and interpersonal resources, could affect the linguistic mobility of higher skilled working tourists. It recommends that future research could examine if a sociolinguistics of leisure could assist in exploring and mapping the leisure lifestyles appearing among mobile populations in a globalising world.     

The Essential Role of Sense of Community in a Youth Sport Program

This multiphased study identifies the salient benefits that parents seek for their families from a youth sport program. Phase 1, a preseason focus group study of parents of swimmers in three clubs (N = 15), indicated parents seek a sense of community for their children and themselves, and sense of community is linked to their desire for children to learn sport and life skills. Phase 2, a postseason survey of parents in the same three clubs (N = 129), tested the relationships among coaching quality, friendships, organizational communication, sport and life skills, sense of community, parents' satisfaction, and their repeat purchase intention. Using path analysis, sense of community was identified as the key driver of satisfaction and repeat purchase intention, with swimming improvement also having a significant effect on satisfaction. These findings highlight the central role sense of community plays for participants and their families in youth sport contexts.     

Research agenda for low-carbon mobility: Issues for New World cities

ABSTRACT

Low-carbon mobility (LCM) features strongly in debates about the sustainability of cities and their resilience in the face of demographic, economic, and climate change. Transport is a major source of carbon emissions and there are indications that these continue to increase, despite the considerable recent advances in vehicle, engine, and fuel technologies. Reducing carbon emissions from transport may become more difficult, not easier. A particular issue relates to the New World cities, typified by those of North America and Australasia, which largely developed from the latter half of the nineteenth century onward and whose transportation systems were largely based around private vehicle ownership and usage. These cities are typically composed of low-density, dispersed suburbs, which are highly car dependent and resource and carbon emission intensive. This article develops a research agenda directed at determining and testing policy and planning measures relevant to the quest for low carbon mobility in New World cities. It suggests a rich agenda for essential research on LCM. Much of this agenda falls within the realm of the integration of transport and land use, with attention to urban design details to enhance the perceptions of and opportunities to use low carbon transport alternatives. Research topics identified for LCM research include (1) urban design and land use–transport integration (LUTI), (2) low carbon mobility policies directed at achieving widespread behavior change, (3) opportunities for new technology and its application, including requirements for systems and infrastructure, and (4) analysis and tools for informed decision making, including modeling, measurement, visualization, and especially assessment.     

Fostering rural and agricultural tourism: exploring the potential of geocaching

Geocaching is a modern-day version of “hide and seek” where participants use geographical longitude and latitude coordinates to locate a “geocache” using a GPS device or mobile app. An agriculturally focused geocache program could foster tourism, interest and educational opportunities about rural and agricultural areas, and could facilitate additional patronage of businesses that operate in these areas. As a prerequisite to such a program, however, organizations must commit to establishing and maintaining a geocache. This study explores the perceived benefits and constraints to an organization's participation in a rural or agriculturally focused geocache program. A case example of an agriculturally focused geocaching program, AgCache, is used as a starting point. In-depth interviews of program Founders and current participants explored the program's background and goals, and experiences of participating sites. Complimenting this, a survey collected information from potential host sites, and probit model analyses were used to assess influences on an organization's interest in hosting a geocache. While many organizations indicated that they would be interested in such a program, several indicated (addressable) concerns. Characteristics of the organization and respondent were found to significantly influence their interest. Findings are instructive for targeting and recruiting organizations into an agricultural or rural geocaching program.     

Residents’ attitudes toward future tourism development in terms of community well-being and attachment

This study explores residents’ attitudes toward future tourism development based on their community well-being (CWB) and community attachment. Focusing on the case of Gamcheon Culture Village in Busan, South Korea, which was developed during an urban regeneration project in 2009, an exploratory factor analysis was conducted. The main findings of this study are: (1) CWB is supported by five variables including income effects, social participation, safety service, infrastructure service, and environmental effect; (2) not only does CWB influence community attachment but attachment also effects residents’ attitudes; and (3) the most effective variable of CWB is income effect, and safety service for community attachment. These results can help to provide effective strategies to encourage residents to have positive attitudes about further tourism development in a community-based tourism destination.     

旅游目的地品牌标识评价研究——以中国优秀旅游城市为例

品牌标识是旅游目的地的核心品牌要素,也是其竞争优势的重要来源.但是,目前国内外对旅游目的地品牌标识及其评价的研究很少.文章在分析旅游目的地品牌标识内涵和类型基础上,提出旅游目的地品牌标识评价应遵循市场营销之功能性原则.基于此,文章构建了旅游目的地品牌标识评价的IDCAM模型,提出一个好的品牌标识应该具备识别性、区分性、一致性、易于被注意和易于被记忆之特征.以该模型为基础,文章从信号传递、符号意义、要素组合、视觉要素四个视角对旅游目的地品牌标识评价的具体标准进行了研究,并构建了基于IDCAM模型的旅游目的地品牌标识评价标准模型.依据IDCAM模型,我国优秀旅游城市正在独立使用的149个品牌标识大部分具有识别性,但是区分性明显不够,而且符合理想层次评价标准者仅有31个.