学历的年代效应与股票市场投资者参与

中国建国后的教育制度变迁使得不同年代的相同学历包含的信息有所不同,本文在控制了年代效应的基础上,研究了学历对投资者股票市场参与的影响。基于建国后教育制度变迁的不同阶段,本文将样本分成三个部分,并分别检验了每个子样本的学历对投资者参与的影响,研究发现第二阶段的学历对投资者参与的影响比较敏感,第一阶段和第三阶段的学历对投资者参与的影响比较弱。将学历对投资者股票市场参与的影响路径分为金融认知和收入稳定性两个方面,进一步解释了不同受教育阶段投资者的学历影响投资者股票市场参与的原因。通过对比不同年代的相同学历的投资者金融认知水平,发现一般性的金融普及方式未必可以有效提高投资者股票市场参与,对高学历的老年人和低学历的中青年人有针对性的分类普及可能效果更好。     

Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Immersive virtual reality shopping environments may use a variety of locomotion techniques. Currently the most prominent are instant teleportation and motion-tracked walking. Motion-tracked walking more closely mimics natural shopping behaviour as it allows a shopper to physically walk through the virtual store; however, it requires a larger space and has design and cost implications. Instant teleportation is likely to be cheaper and to enable larger store formats; yet it is unknown whether the choice of instant teleportation results in different in-store behaviour by shoppers. Our research examines whether instant teleportation provides a feasible design alternative to motion-tracked walking by determining whether it does result in altered shopper behaviour. Using a split sample experiment in a purpose-built immersive VR convenience store, we compare shoppers’ emotional states (engagement, excitement and stress, measured through electroencephalography), purchase behaviour metrics, and store coverage (represented by heat maps) between motion-tracked walking and instant teleportation locomotion techniques. Results demonstrate that the absence of physical walking had no impact on emotional states or the investigated shopping outcomes. While instant teleportation led to some skipped shelf sections, there was no impact observed on the number of unplanned purchases. To the extent that the naturalism of immersive VR relies on proprioceptive engagement or embodied cognition, this appears to be adequately supported by upper body movements that do not require physical walking. These findings provide fresh insights for the design of Virtual Reality shopping environments for market research or future online-retailing platforms.     

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249) was conducted to address this question. The results reveal a significant three-way interaction effect of display height, distance, and shopping motivation. Specifically, it is found that for those with a dominant hedonic shopping motivation, a mannequin displayed up high generates greater mental simulation than one displayed down low, but for those with a dominant utilitarian shopping motivation, a mannequin displayed high and close to consumers generates greater mental simulation than one displayed low and close to them. This study also reveals that mental simulation mediates the influence of the interaction effect of “display height x distance,” moderated by shopping motivation, on purchase intention. Important theoretical and practical implications for retail managers are discussed.     

肇庆市制造业数字化转型现状分析与发展建议

对肇庆市制造业企业的发展现状进行综合分析,利用数据分析等方法探讨肇庆市制造业企业在数字化转型中面临的问题。最后针对肇庆市制造业在数字化转型方面的几点不足,提出加大人才引进和培养力度、加大技术投入、夯实技术基础、抓住政府的政策红利、顺应未来发展趋势等相关建议,为其他城市的制造业企业提供启示与借鉴。     

The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences

Abstract

Attitudes are at the heart of the Theory of Reasoned Action (TRA), but problems in defining and measuring attitudes have contributed to typically low ability to predict behaviour. This article investigates the impact of potential disjuncture between evaluations that an individual externally verbalises (explicit attitudes), and evaluations that are internally held and may exist outside of conscious awareness (implicit attitudes), on the predictive ability of TRA. We study consumers’ attitudes towards eating healthy food and subsequent behaviour in a context of socially consensual behaviour. An Implicit Association Test (IAT) is used to measure implicit attitudes, and these scores are contrasted with self-reported explicit attitude scores. Ninety one participants took part in the study. We found, surprisingly, that implicit attitude has no significant effect on behavioural intention. However, a disjuncture between an individual’s implicit and explicit attitudes, reflecting internal psychological conflict, affected behaviour.     

Free‐riding in multi‐party alliances: The role of perceived alliance effectiveness and peers' collaboration in a research consortium

Research summary : Multi‐party alliances rely on partners' willingness to commit and pool their efforts in joint endeavors. However, partners face the dilemma of how much to commit to the alliance. We shed light on this issue by analyzing the relationship between partners' free‐riding—defined as their effort‐withholding—and their perceptions of alliance effectiveness and peers' collaboration. Specifically, we posit a U‐shaped relationship between partners' subjective evaluations of alliance effectiveness and their free‐riding. We also hypothesize a negative relation between partners' perceptions of the collaboration of peer organizations and their free‐riding. Results from a mixed‐method study—combining regression analysis of primary data on a major inter‐organizational research consortium and evidence from two experimental designs—support our hypotheses, bearing implications for the multi‐party alliances literature. Managerial summary : Free‐riding is a major concern in multi‐party alliances such as large research consortia, since the performance of these governance forms hinges on the joint contribution of multiple partners that often operate according to different logics (e.g., universities, firms, and government agencies). We show that, in such alliances, partners' perceptions have relevant implications for their willingness to contribute to the consortium's shared goals. Specifically, we find that partners free‐ride more—that is, contribute less—when they perceive the effectiveness of the overall alliance to be either very low or very high. Partners also gauge their commitment to the alliance on the perception of the effort of their peers—that is, other organizations similar to them. These findings provide managers of multi‐party alliances with additional levers to motivate partners to contribute fairly to such joint endeavor. Copyright © 2015 John Wiley & Sons, Ltd.     

Nested identities as cognitive drivers of strategy

Research Summary: Organizations face tensions to conform to industry norms for legitimacy yet differentiate for competitive advantage when implementing strategies. We suggest this tension is due to and resolved through organizations’ cognitive negotiations of multiple levels of identity. Through an inductive study in the recreational vehicle industry, we find that organizations concurrently draw on identities at the organizational, industry, and strategic group levels to formulate and enact specific competitive actions. Specifically, we find that organizational identity relates to decisions on product offerings; industry identity relates to downstream strategy; and strategic group identity relates to upstream strategy, firm boundaries, and expansion mode. Our findings highlight the importance of strategic group identity and inform a grounded model describing how organizations draw upon different levels of identity to influence strategy. Managerial Summary: Many managers experience tensions of differentiating their firms’ competitive actions from rivals, while conforming with industry norms and practices. In this article, we argue that a manager can navigate these tensions by understanding their firm, strategic group, and industry identities and how these identities interrelate. Through a qualitative case study of the U.S. recreational vehicle industry, we show that each level of identity influences different competitive actions, with firm identity connected to product offerings, industry identity related to managing downstream distribution, and strategic group identity related to firm boundary and acquisition strategies. Overall, strategic group identity is the most critical for managers as this level filters how they view competitors and provides the rules of competition.     

新时代大学生知行合一问题研究

我国已从高速增长阶段进入高质量发展阶段,新通信技术、新媒体、互联网的迅速发展,不同价值理念传播速度前所未有,对大学生的冲击力度巨大,一定程度上造成大学生认知上的模糊和混乱。大学生知行不一的问题应当引起高等院校管理部门及师生的高度重视。大学生知行不一主要表现在两个方面:一是思想认识上的模糊和错误;二是行为表现距离社会规范的要求差距比较大。造成大学生知行不一的原因有三:一是道德认知本身存在众多分歧和争议;二是道德选择与现实利益之间的冲突和矛盾;三是情感在道德选择中的作用。要不断完善促进大学生知行合一的基本路径:一是落实思想政治理论课“立德树人”的目标;二是创新教学方式方法;三是改革和完善教学科研管理制度;四是加强校园文化能力建设。     

关联理论视角下的翻译过程及其教学指导意义

翻译是一种跨文化的交际活动,受到语言、文化、心理等诸多因素的影响。在关联理论的指导下,教师在翻译课上应创设多个不同的情景,让学生结合语境假设,找到最佳关联,将原文的真实意图有效传达给读者,实现原文的交际效果。