定向增发热潮背后的我国上市公司股权融资偏好研究

近年来,定向增发成为我国上市公司最为青睐的股权再融资方式,其主要原因在于定向增发为上市公司控股股东提供了更为便利的攫取控制权收益的渠道,并带来了实现无风险套利的机会,这使上市公司股权融资偏好问题体现的更为突出。     

公募基金与阳光私募基金经理的投资能力实证分析

我国公募基金与阳光私募基金的发展从20世纪80年代末至今得到了长足的发展。主要采用TM模型和HM模型对基金经理的选股能力和择时能力进行了对比分析,总体来看,私募基金经理的投资能力优于公募基金经理。当用成功概率法进行辅助性验证的时候,发现两种激励模式下基金经理对市场方向的预测和判断基本相当,公募基金经理还略胜一筹。分析结果,我国基金行业基金经理的投资能力不具备显著的差异,投资业绩的差异关键在于对仓位的控制以及策略的灵活性。     

公司估价中股权自由现金流折现模型分析

自由现金流量折现估值法是企业价值评估理论中最为成熟的模型。运用由自由现金流量定义衍生出的股权自由现金流量折现方法作为研究对象,选取3家上市公司进行案例分析,通过对永续增长模型、两阶段增长模型、三阶段增长模型在企业价值评估中具体应用的比较,并与真实市值对比,其结果表明,股权自由现金流折现法下采用永续模型和两阶段模型得到的估算值能够最好的拟合上市公司的流通市值。股权自由现金折现流模型对于我国A股市场中一些成熟行业且发展稳定公司的价值评估是比较准确的,从而一定程度上能为投融资双方、收购企业和目标企业的决策者提供参考。     

商店环境、购物价值与零售商品牌权益的关系研究

将消费者购物价值作为中间变量纳入商店环境与零售商品牌权益的关系模型中,并以超级市场为对象进行了实证分析,结果发现:设计因子和氛围因子只对享乐型价值有显著影响,社会因子对功利型和享乐型价值均有显著影响,其中,社会因子对购物价值的影响程度最大。同时,功利型和享乐型价值对零售商品牌资产的形成均有显著直接影响,但享乐型价值的影响程度更大。     

转型期农民工养老保险制度评析和模式选择

当前国内已形成了三种类型的农民工养老保险制度:纳入城保型、单独保险型、综合保险型。对三种制度的参与、权益享受、待遇水平等比较之后发现,三种制度各有优劣。农民工养老保险的模式设计应注意民意、经济、技术等的可行性,应按照农民工不同群体的特点和需求分别建立不同层次不同类型的社会养老保险模式。     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

长期股权投资核算的权益法

长期股权投资权益法,其特点是投资最初以投资成本计价,以后根据投资企业享有被投资单位所有者权益份额的变动对投资的账面价值进行调整的方法。本文主要讨论了权益法的涵义与适用范围,通过实例分析了权益法下的会计处理思路等问题,并提出了相应的解决对策。     

我国高等教育投资机制的经济学分析

大学生就业难和高等教育改革引起了社会广泛的关注,本文从经济公平和投资主体的视角分析我国高等教育投资机制变革,借鉴人力资本理论,联系我国经济发展对高等教育的需求,提出我国高等教育投资机制的变革仍需解决主体多元化、民营化等深层次问题,以推进高等教育的公平与效率,进而促进经济发展。     

产品伤害危机处理与品牌资产恢复关系探析

产品伤害危机处理作为企业管理实务的重要内容,对重获消费者满意、重获消费者信任和促进品牌资产恢复具有战略意义,已被越来越多的危机企业所重视。全面了解产品伤害危机的类型及其处理方式的选择与品牌资产恢复的关系,对企业更好的进行危机处理,保留消费者具有重要意义。