防止利用关联方交易操纵利润的方法

目前,一些上市公司利用关联方交易操纵利润、粉饰会计报表,造成会计信息的严重失真,为此,规范关联交易定价政策、逐步减少现有可避免的关联交易、制止新的应避免的关联交易产生十分必要。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

理论创新与市场价值论

市场经济取代计划经济具有客观必然性,市场经济体制下只能由市场决定(初次)分配,每个劳动力、每项产出的价值只能由市场(社会需求)来认定,凡是有需要(需求)的,即是有价值的,没有需求的供给(劳动)是无价值的。只有(活)劳动才创造价值的观点既不符合事实,也不符合逻辑。创造财富的所有要素均有各自的贡献份额,劳动价值论即使在计划经济条件下都不具有可操作性。劳动价值论必须转变为市场价值论。     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。     

美国对员工股票期权的会计处理及其启示

美国推行采用公允价值计价对员工股票期权进行会计处理，引起了广泛争议。我国目前采用公允价值计价的条件尚不成熟，可用内在价值法计价，并加强披露，对员工股票期权进行会计处理。     

事项法会计必然取代价值法会计

通过分析事项法与现行价值法的本质差异,揭示了价值法会计的局限性以及在知识经济条件下面临的挑战。根据知识经济时代社会经济环境和使用者信息需求的变化,论证了事项法会计必将取代价值法会计,领导知识经济时代会计的改革方向。     

创办财税咨询公司,将会计专业办得更有特色

如何将我院的会计专业办出自己的特色,使其成为重点专业、品牌专业,经过调查研究,根据社会的需要和我们的教学对象,以及自身的条件,我院财经系决定以创办财税咨询公司为突破口。因为,创办财税咨询公司有五个方面的作用:一是能加强会计专业实践基地的建设;二是能加快“双师型”教师的培养步伐;三是为会计专业实现产学研相结合提供了平台;四是能促进精品课程和重点专业的建设;五是能将会计专业推向社会,提高毕业生的就业率。     

虚开增值税专用发票开票者犯罪认定难题探析

虚开增值税专用发票的主体一般分为开票者、受票者和介绍者,其中以"开票者"的认定最为复杂.文章主要针对司法实践中本罪的主体之一开票者认定上存在的一些问题进行分析探讨.     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。