关于物流园区定义的研究

从五个方面对我国现有的物流园区的定义进行梳理,分析利弊,从而为物流园区的管理和未来的研究提供具有价值的参考。     

The Lifetime Value Concept in Customer-Based Marketing

The objective of this paper is to gain insight into the use of the Lifetime Value (LTV) concept when focusing on relationships with customers.This requires a discussion of both the status quo of LTV and customer-based marketing. As a result of these discussions we conclude that proper use of LTV to support building and maintaining relationships with customers requires a further refinement of the LTV concept. We identify five aspects where current use of LTV is inappropriate for customer-based marketing. Furthermore, we define a model for computing LTV which meets the requirements stipulated by relational strategies. Based on literature study and empirical research we explore the consequences of the improved LTV model for marketing management decisions. We also describe the interaction data that should be available in the customer database.     

应用于复杂电磁环境下的一种新型船艇导航系统

复杂的电磁环境是未来信息化战场最突出的特征,这样的环境将会干扰现有依靠无 线电波进行工作的导航系统。为有效解决船艇在复杂电磁环境下的导航问题,提出了一种以 陆标定位为基础的新型船艇导航系统。系统通过高清度摄像机和磁航向传感器获取观测物标 数据,经过计算机解算,将位置信息显示到电子海图上。海上试验情况表明,与传统的陆标 定位相比,本系统在定位时间、定位精度等方面具有明显的优越性,完全满足军事航海的要 求,具有良好的军事效益。     

土地产权三维界定的技术路线及其评论

研究目的：对已有研究文献涉及土地产权三维界定的技术路线进行结构性把握,梳理研究脉络与趋势,以期为土地产权三维界定在研究方法和范式上的改进提供思路。研究方法：文献分析法、比较分析法。研究结果：从理论基础、界定起点和界定方案看,国内外学界对土地产权三维界定大致存在三条技术路线：基于空间分离原理的技术路线、基于空间区分原理的技术路线和基于三维地籍原理的技术路线,分别反映了法学和地籍学对土地产权形态和产权客体进行三维界定的技术方案。研究结论：未来应将土地产权形态与产权客体三维界定统一起来,厘清其内在逻辑与生成路径,深化三维土地产权客体特定化实现机制、国家公权力植入三维土地产权实现机制和三维土地产权排他性支配机制研究,加快构建三维土地产权范式。     

模仿创业研究综述与未来展望

模仿创业在中国独特的转型时期对经济增长具有一定推动作用,然而目前有关模仿创业的相关研究仍然较少,因而有必要对模仿创业相关研究进行系统梳理。该研究在梳理国内外相关文献基础上,试图明晰当前模仿创业的研究趋势,界定模仿创业概念内涵,提炼其特点及模仿方式,总结模仿创业的诱因及关键影响因素,揭示模仿创业产生的结果。最后将当前研究主题纳入一个综合研究框架,总结现有研究不足,并展望未来研究方向,以期为后续学者深入探究模仿创业提供启示。     

Celebrity endorsements: a literature review and research agenda

This paper presents a narrative review of celebrity endorsement research. The review identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign management, financial effects, celebrity persuasion, non-evaluative meaning transfer, and brand-to-celebrity transfer). A review of the research in each area identifies key findings, conflicting results, and research gaps. In addition, this paper reviews the celebrity endorsement literature with a focus on the psychological processes underlying celebrity endorsement effects that has been put forward in the literature. Based on the review an agenda for future research is offered.     

Multichannel marketing: the operational construct and firms’ motivation to adopt

Multichannel marketing has been gaining attention to its importance in both practice and research in the recent years with the rapid diffusion of Information Communication Technology. Due to the relative recency and rapid proliferation of research in the subject, the literature lacks a well-defined construct of multichannel marketing generalizable to different types of firms, and lacks understanding of the actual reasons that firms adopt multichannel marketing. Through comparing and complementing the extant literature with practitioners’ perspectives from interviews with 32 Italian firms, the authors propose a comprehensive and generalizable framework of the multichannel marketing construct, and identify and categorize the firms’ motivations to adopt the multichannel marketing practice. Furthermore, some unforeseen but interesting factors emerged from the interviews. Future research opportunities and managerial implications of the study are discussed.     

企业知识员工可雇佣型建言维度构建的探索性研究

探索企业知识员工可雇佣型建言的维度结构,对拓展相关理论和指导管理实践都十分有益。采用质性研究方法,通过内容分析和聚类分析的途径,对知识员工可雇佣型建言的维度结构进行了探索性研究,认为其包括基于职业发展的建言、基于知识与技能增长的建言、基于物质获利的建言、基于亲和与支持的建言四个构面,归纳出知识员工可雇佣型建言是知识员工为提升其可雇佣性而主动表达与工作相关的建设性言语行为,并基于由可雇佣型建言动机之程度“强—弱”、个人可雇佣性提升之“充分—必要条件”搭建的二维坐标系,探析了知识员工可雇佣型建言分类模型。最后,提出了干预和管理此建言行为的管理启示及未来的研究方向。     

中国罕见病研究现状及对策建议

罕见病是指发病率极低的一组疾病的统称,已成为全球非常严重的公共卫生问题。不同国家和地区依据流行病学标准、疾病严重程度、罕用药经济学标准来界定罕见病。中国目前无罕见病的官方定义,缺乏明确的界定标准,成为我国罕见病研究及罕用药可及性的限制因素。本研究探讨不同国家和地区有关罕见病的定义,结合中国罕见病研究现状,从流行病学、诊疗水平、医保体系、药物可及性等方面提出应对措施,以期为中国罕见病的界定提供指导和参考。     

试论我国中小企业社会责任的界定与实现

在我国,中小企业在经济发展过程中占有举足轻重的作用,其社会责任的履行也逐渐引起全社会的关注。文章主要对我国中小企业应承担的社会责任的范围进行了界定,并提出了对于我国中小企业社会责任实现的几点建议和措施。