Product Category Pricing and Future Price Attractiveness: 99-Ending Pricing in a Memory-Based Context

Two experiments were used to examine the impact of 99-ending pricing on memory-based comparisons with a multiple product set. Results indicate that when a target is priced above/below a stimulus set, use of 99-ending prices for the highest and lowest prices in the stimulus set lessens target price attractiveness compared to when the highest and lowest prices are 00-ending. Attractiveness of targets priced within the stimulus set was not impacted by the use of 99- versus 00-ending pricing. Overall, participants appear to use an assimilation/contrast approach based upon left-digit processing in determining target price attractiveness.     

The Contrast and Affinity in Sense and Sensibility

本文主要讨论《理智与情感》中所呈现的对立与统一性。首先文章主要从两方面论述这一特点。即姐妹性格的对立与统一性以及小说中作者观点的对立与统一性。然后文章论速了奥斯丁所处时代的社会和文化背景，它是促成这一特点的原因。最后文章指出奥斯丁的观点特别是婚姻观同样适用于现代生活。更值得我们学习的是，我们应该寻求理智与情感的平衡，用理智来指导情感。     

The effects of processing mode and brand scandals on copycat product evaluations

Conventional wisdom suggests a ‘copycat’ (look-alike) product’s success is due in part to the halo generated by its positive association with national leader brands (NLB). But, what if the NLB is the focus of negative publicity? In the current investigation, we seek to determine the extent to which NLB scandals (i.e. negative news stories) have an impact on consumers’ evaluations of copycat products. Further, we extend recent work on comparative evaluation strategies (consumer information processing modes) by demonstrating that a copycat product is evaluated more favorably when presented separate from (as opposed to adjacent to) the NLB product. However, negative perceptions of the NLB are shown to moderate these effects. Furthermore, a follow-up study supports the notion that visual similarity drives these effects.     

男性世界中的奇葩——论《傲慢与偏见》中女性意识的曲折表达

《傲慢与偏见》作为简·奥斯丁的代表作,被公认为女性主义思想的开山之作,而作品的女性意识不仅是通过女主人公伊丽莎白体现出来,在男性的衬托下其女性意识更是得到了极大的彰显。文章分析了柯林斯对伊丽莎白女性意识的反衬,代表夫权的达西对伊丽莎白女性意识的肯定,代表父权的班纳特先生对伊丽莎的女性意识的赞赏,从而阐述作品中女性意识的曲折表达。     

The contrast between Chinese and Japanese culture and language From the sociolinguistics point of view Introduction

China and Japan are both Asian countries,which have the similar customs and ceremonies.From ancient time,china has had great impact on Japan,including the architectures,culture and customs.But later,Japan learns more from the western counties,especially from America.With the development of globalization,the contacts between countries are becoming more and more frequent.In order to achieve Success in diplomacy,we should learn more the rites about these countries.This paper mainly discusses the study of contrast between Chinese and Japanese relative tides from the sociolinguistic point of view,because there are close relationship between language and culture.     

商业银行次级债结构设计的国际比较

结构设计不仅是次级债成功发行和运作的关键要素,而且是其作用机理的内在基础。本文比较分析了美国、欧洲主要国家以及我国商业银行次级债券的结构特征,并提出我国商业银行次级债结构设计的创新建议。     

浅谈工业厂房的建筑艺术

本文对工业厂房的建筑艺术进行了论述。     

浅论烟酒同渠道销售的可行性

文中主要对比分析烟草和啤酒分销渠道各自特点,就实施同渠道销售可能遇到的问题进行列举,提出问题解决对策,论证实施同渠道销售的可行性。     

关于高校文明单位与和谐校园建设对比的一点思考

社会主义精神文明是社会主义的重要特征,社会和谐是社会主义的本质属性.本文对两者分别进行了分析,提出高校应建设文明和谐校园.     

英汉习语翻译技巧

习语作为人类的文化遗产,代代相传。由于习语乡土气息浓厚,含义隽永,所以广泛用于人们的日常交际和报纸杂志及一些文学作品当中。为了消除中英文化不同所带来习语理解的偏差,本文从习语的定义和学习英汉习语翻译的意义出发,提供一些英汉习语翻译的技巧。