国防生对军人核心价值观认知程度的调查与分析——以昆明理工大学国防生为例

以昆明理工大学国防生为调查对象,当代革命军人核心价值观(忠诚于党、热爱人民、报效国家、献身使命、崇尚荣誉)五大精神在国防生的思想、学习、生活、军政训练等具体表现形式基础上,设计调查问卷,了解当前高校国防生对当代革命军人核心价值观的认知程度,经分析后查找国防生教育中的薄弱环节和不太被学生认可的地方,为今后教育的优化改进提供可靠准确的理论依据和数据基础。     

出版产业核心竞争力探析

全球化时代,出版产业竞争力作为一种文化软实力,是提升一国国际竞争力的重要途径。精准的战略规划力,独到的编辑创新力,敏锐的市场开拓力,强大的品牌营销力,深远的文化传播力是出版产业核心竞争力的构成要素。出版产业的核心竞争力应从出版集团化、人才复合化和经营创新化三个方面培育:出版集团化是出版产业做大做强,培育与提升核心竞争力的助推器;人才复合化是出版产业核心竞争力的保障,出版产业要"以人为本",培养"德、能、识"兼备的复合型人才;经营创新化是维系出版产业核心竞争力的法宝。     

动态能力视角下高校教师可持续发展的研究

高校在践行教育理念改革中,教师持续发展受快速变化外部环境制约的问题逐步呈现。为此,从动态性、开拓性、螺旋性三大特征出发,将“动态能力”理论引入到高校教师发展的管理机制中,将动态能力作用于教师持续成长模型的构建,对教师潜在能力进行唤醒与修正,并最终将其转换为新的核心能力。该机制能够在多元化、动态化的资源平台环境下,取得教师内驱力长久发展的成效,并可为今后产学研深度融合背景下本科高校持续培育骨干教师提供一定的参考。     

The Human Development Approach: An Overview

The human development (HD) approach puts the improvement of people’s lives as the central objective of development. This paper provides an overview of major aspects of the approach. It shows how it emerged with the evolution of development thought and a widening of development objectives The paper explores the two-way relationship between HD and the rival objective, economic growth, is explored and broad characteristics of countries that have been exceptionally successful or unsuccessful , countries with three country cases considered in greater depth. The paper identifies major dimensions of HD, beyond the three elements included in the Human Development Index (HDI) and shows they are poorly captured by the HDI. An overview of global change on HD dimensions from 1980 to 2015 gives a mixed picture with progress on basic HD, uneven trends in some areas, and notable worsening on the environmental dimension. In conclusion, the paper discusses some outstanding issues which need more attention.     

Customer Interaction Management Capabilities on the Micro-Retail Fashion in Indonesia

This article aims to investigate and examine Customer Interaction Management Capabilities (CIMaC) as mediator in the relation of Market Intelligence Quality (MIQ) and Customer-Centric Commitment (CCC) with New Product Performance (NPP). A Structural Equation Model (SEM) is used to test the empirical research design, using the data retrieved from micro-retail owners in Central Java, Indonesia. A Confirmatory Factor Model is used to test the multi-dimensionality of a theoretical construct (construct validity test). The findings show that only MIQ influences NPP, while CCC does not. However, CIMaC genuinely mediate the relationship between MIQ and CCC with NPP. By investigating the literature of various market learning, CRM, NPD, and entrepreneurship, this study offers a unique analysis about the market intelligence quality, customer-centric commitment and its impacts on customer interaction management capability, and the new product performance. Conceptual discussion and empiric results explore the previous research about market orientation culture on micro businesses.     

Pioneering strategies in the digital world. Insights from the Axel Springer case

Digital technologies present some distinctive characteristics; they simultaneously enable pervasive connectivity, immediacy of interactions and wide access to data and computing power. Based on a detailed historical analysis of Axel Springer, we suggest that pioneering strategies in new markets created by the diffusion of digital technologies are negatively moderated by the fit between firms’ legacy core capabilities and those required to enter the new market. We then show that pioneering strategies in non-core legacy markets are instrumental in creating the capabilities necessary for the sustainability of first-mover advantages (FMA) in the legacy core markets. Finally, we show the role of managerial cognition as a key individual-level enabler in achieving pioneering advantages.     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

基于企业核心竞争力的基本战略研究

企业核心竞争力概念为企业战略的制定提供了一个新的基点,企业应在优化资源配置的战略思路指导下,遵循集中、特色、虚拟、动态、协同、行业匹配等战略原则,以企业规模和企业数量构造企业核心竞争力战略矩阵,可将企业核心竞争力基本战略分为集中差异化、价值链集群规模、同心多元化、协同经营等四大类型。     

基于熵的房地产开发企业核心竞争力评价的组合权值方法

分析了目前房地产开发企业核心竞争力评价方法存在的问题,提出了评价指标的组合权值法,建立了评价指标体系,并进行了实际评价,指出了此方法的科学合理性。     

培育和提升高新技术企业的核心竞争力

高新技术企业作为高新技术产业的载体,其整体水平决定高新技术产业的发展状况,影响着一个地区或国家的经济发展水平.随着国际和国内市场竞争的加剧,企业如何谋求在激烈的竞争环境中,真正依靠自身实力而竞争发展,关键取决于高新技术企业是否拥有核心竞争力.