Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory

Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption of social media websites. Recognising the theoretical gap in tourism, this paper tries to understand users’ experiences in using social media, associated with user satisfaction and determining the success of an information system. The findings of this research indicate that, in accordance with the motivation theory, both extrinsic (i.e. the argument quality of consumer reviews) and intrinsic (i.e. the credibility of the source) motivation play important roles that enhance user satisfaction. Specifically, the completeness, relevance, flexibility, and timeliness of the argument quality as well as the trustworthiness of source credibility positively influence user satisfaction, leading to intentions to reuse the website and purchase the tourism product. Practical implications for online tourism marketers are also discussed.     

基于“三螺旋”理论的数字出版技术技能型人才培养机制创新探究

面对数字化生态的新现状及政府引导扶持的空前力度，数字产业迎来了新的历史发展关键时期，数字出版技术技能型人才在需求增速提升的同时，其培养机制亦需要做出相应的调整，以适应新形势、把握新机遇。基于”三螺旋”理论，分析了 “产学政融合”培养模式对比传统产教融合模式的特点与优势，并提出了对应的实施策略与路径，为我国数字出版专业人才培养提供了新的参考思路。     

New development: COVID-19 as an accelerator of digital transformation in public service delivery

ABSTRACT

In an unexpected circumstance, such as the COVID-19 pandemic, public service delivery cannot be suspended, but must be delivered online, relying on the available digital technology. Social media, specifically, have been widely used to reach a broader portion of the population. This article discusses the digital acceleration that governments and organizations are now facing. The focus is on Italian state museums, which have been pushed for years to adopt digital tools to increase participation. This article highlights three main dilemmas in service delivery: user engagement; planning and control; and costs. The three dilemmas show the social and organizational challenges connected to digital transformation, underlining the issues that organizations will have to face in the future and not just in an emergency such as COVID-19.     

What drives global B2B e-commerce usage: an analysis of the effect of the complexity of trading system and competition pressure

The purpose of this paper is to examine the conditions in which B2B e-commerce is most likely to diffuse widely at the country level. This paper examines the role of trading system complexity and pressure of competition on B2B EC diffusion by controlling Gross domestic product (GDP) per capita and Information and Communication Technology (ICT) infrastructure. Our sample comprises a pool of country-year dataset from 143 countries over a three-year period (2014–2016). The data were collected from Network Readiness Index Report and Global Competitiveness Report. The findings provide evidence that greater the complexity of trading relationships with the global economy and high level of pressure from the competition are the main forces for B2B use across countries. Consequently, the authors suggest that having a strong trade relationship with developed countries with matured B2B e-commerce practice is helpful in sustaining B2B e-commerce use across countries.     

数字贸易推动浙江省制造业高质量发展的对策建议

制造业是实体经济的主体,是夯实经济高质量发展的压舱石。然而,在新冠病毒肺炎疫情全球加速蔓延与传统要素比较优势弱化的双重挤压背景下,浙江省制造业在迈向高质量发展过程中遇到了史无前例的困难。数字贸易作为一种新型贸易方式,引发制造业生产组织方式的深度变革,推动了制造业数字化转型、智能化生产,已经成为推动浙江省制造业高质量发展的新动能和新引擎,为制造业高质量发展提供了新机遇。文章深入分析数字贸易推动制造业高质量发展的内涵要求与支撑要素,探讨数字贸易推动浙江省制造业高质量发展的战略机遇与多重挑战,最后提出数字贸易推动浙江省制造业高质量发展的对策建议。     

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Abstract

The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influencers’ posts based on semiotic image analysis and the critical incidents technique. The results reinforced that digital platforms enable distinct forms of engagement by establishing new configurations that affect relationship marketing and promotion strategies. In particular, on Instagram, the development of engagement can involve four participants who play different social roles, expanding the process of value co-creation.     

What is digital possession and how to study it: a conversation with Russell Belk,Rebecca Mardon,Giana M. Eckhardt,Varala Maraj,Will Odom,Massimo Airoldi,Alessandro Caliandro,Mike Molesworth and Alessandro Gandini

ABSTRACT

The platformisation of digital consumption, means that increasingly many of the things that we call ours – our messages, photos, music, achievements – are entangled in complex socio-technical arrangements which require ongoing market mediation. In this context, refining our understanding of what digital possessions are and how to study them is vital. This requires refocusing research away from existing comparative analyses between digital and material possessions. To do so, we organised an interdisciplinary roundtable discussion with critical marketers and digital media scholars, consumer researchers, digital sociologists and researchers in Human Computer Interaction (HCI) at the 11^th Interpretive Consumer Research Conference held in Lyon in May 2019. The result of that discussion is this curation of comments which deal with theoretical, methodological and critical issues and a bold agenda for future research.     

基于本体论的非遗数字化档案构建——以龙泉青瓷烧制技艺为例

针对非遗档案数字化面临的人才短缺、技术限制等问题,本文基于本体论构建了龙泉青瓷烧制技艺实验性知识本体,实现了非遗数字化档案构建。以网络检索龙泉青瓷文本资料及调研录音稿等为基本语料,采用ROSTCM6进行分词及词频统计并确定领域关键词,构建龙泉青瓷本体框架,最后利用Protégé在七步法基础上构建了实验性知识本体。这一知识本体有效实现了非遗信息数字化保存,克服了传统分类式信息储存的不足,为非遗数字化档案保护及信息检索与应用做出了一定贡献,为档案馆、图书馆等单位组织管理非遗信息提供了新的解决思路。     

从FLASH的流行现象中透析广告设计的发展趋势

进入21世纪,由于人们对于新的尖端技术的迷恋,导致了不同于以前的心理状态、价值取向、审美意识及时空观念等,与此同时,也使广告设计由以往形态上的平面化、静态化开始逐步向动态化、综合化方向转变。Flash作为一种现代的传播方式和设计方式,不仅有视觉和听觉上的双重功能和享受,更因为它具有的趣味性,成为现代人放松自我,表现自我,甚至是陶醉自我的一种大众化方式。新时代的到来预示着一个新的设计时代的来临,广告设计师将会拥有一个更加广阔的设计空间。     

基于数字矿山建设的煤炭物流管理技术及应用研究

数字矿山建设给矿山发展带来了前所未有的机遇和挑战,但数字矿山建设普遍存在"重生产,轻管理"的思想,在数字矿山建设中没有树立煤炭物流管理的理念。针对这一情况,以露天煤矿为例,对煤炭物流特点、存在问题及应用技术进行了深入分析,提出了将物流管理纳入数字矿山建设体系的思想,论述了数字矿山建设需要重点解决的物流问题,特别指出废弃物流与生产物流密不可分。