关于建立我国生态旅游认证制度的思考

作为可持续旅游发展原则的重要实现形式，生态旅游的发展必须建立在完善的规范、标准基础上．从规范我国生态旅游发展的现实出发，介绍了国外不同类型的生态旅游认证制度，呼吁尽快建立符合我国国情的生态旅游认证体系，并就此提出了一些建设性的建议。     

中国生态旅游的类型

首先讨论了生态旅游概念的界定和内涵，然后结合我国开展生态旅游的实际情况，综合考虑生态旅游资源的类型及每种类型中所能开展有代表性的生态旅游活动两方面因素，尝试性地把我国的生态旅游分作6个基本类型，并对每种类型的生态旅游价值及资源赋存状况作出简单评价。     

生态旅游与当地经济发展研究

生态旅游的快速发展促进了当地的经济发展,同时,当地经济的发展也对生态环境造成了负面影响,为了追求经济利益的最大化,往往以生态为代价。针对存在的部分问题,提出了一些针对性建议,以期生态旅游健康、持续发展,也希望生态旅游成为促进当地经济发展的力量。     

Ecotourism branding in protected areas of Iran: Using an efficient hybrid multi-criteria decision-making method model

Ecotourism, as a nature-based sustainable tourism, raises awareness about the protection of natural and cultural landscape values. This study aims to determine the ecotourism criteria to develop strategies for a sustainable ecotourism branding in Golestan, located in the northeast of Iran. To reach this aim, Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis, multi-criteria decision-making methods consisting of Analytic Hierarchy Process (AHP), and Best and Worst Method (BWM) were integrated. The most appropriate ecotourism strategies for the branding of the study area were ranked according to their priorities. The results of this study reveal that among the 5 main and 20 sub ecotourism criteria, “having natural protected areas,” which is an opportunity, and “having ecological values,” which is a strength, were determined as the highest priority strategies for ecotourism branding. The methods and results of this quantitative-based research present an exemplary hybrid model that prioritizes the strategies required for branding ecotourism in similar protected areas.