浅论策划的营销

营销促进了策划,策划自身也需要营销.科学的策划营销应从搜寻并争取策划项目到客情维护全过程进行规划、安排,并处理好策划过程所涉及到的相关关系.     

卡夫卡小说的思想与艺术特色散论

奥地利作家弗朗兹·卡夫卡小说的思想特色主要是深刻反映了资本主义社会的"人的异化"、暴露资本主义社会的腐朽专横和野蛮残忍及一些人的心理变态,艺术特点主要是表现主义、象征主义和超现实主义.     

公路建设中路线方案多属性决策方法的研究

路线方案的比选是公路建设项目前期的一项重要工作,直接影响着项目建设能否达到预期的目标以及项目投入运营中的使用效果,如行车的安全性、舒适性、快捷性等。进行路线方案比选时,要考虑路线的线形合理性、对周边地区环境影响,项目经济效益、施工难易等多种因素对影响。本文在分析路线方案比选复杂性的基础上,对多种决策方法进行对比,选择TOPSIS法作为路线方案的决策方法。算例的结果表明该方法应用的可行性和有效性。     

关于健全独立董事制度的若干思考

入世给我国中小企业的发展带来了机遇与挑战。培育核心竞争力是其抓住机遇 ,应对挑战 ,走向成功的关键所在。文章在分析了我国中小企业面临困境的基础上 ,提出了培育我国中小企业核心竞争力 ,促进我国中小企业发展的方法和措施。     

Efficient Liability Rules: Complete Characterization

Received May, 18, 2000; revised version received March, 19, 2001     

The “swing of the pendulum” from public to market support for science and technology: Is the U.S. leading the way?

The structure and financing of science and technology activities are undergoing a slow, but profound, change. This change can be briefly characterized as a shift from relying and supporting public science to a stronger emphasis on “market-based” incentives for science and technology. In this paper we analyze this shift in a historical perspective, discussing both the theoretical explanations and the empirical trends of the ongoing change. While we do not claim to provide a comprehensive and exhaustive identification of the causes of this shift, we argue that it is largely driven by the perception of a shift of the U.S. policy towards market-based, rather than publicly supported, incentives for science and technology. This, in turn—given the strong economic performance of the United States over the 1990s—has influenced policies in most OECD countries, especially in Europe.We conclude by analyzing the evolution of research in U.S. higher education and find two major trends: an increasing diversity in the number of institutions of different types other than universities and a steady and continuous public funding of the leading U.S. universities. This has allowed the construction of an infrastructure now used largely by the private sector, but it also noted that the United States has not compromised public support for core areas or in those fields in which there is a clear perception that market incentives are not sufficient for meeting the strategic targets of the U.S. policy. The implication is that there is a considerable policy diversity in the U.S. practice and that all aspects of this diversity should be considered when using the United States as a reference.     

日本政府新世纪的农业策略与启示

新世纪伊始，日本政府出台了一系列承前启后的农业策略，主要体现在农业保护、农业立法、粮食安全、比较优势、有机农业和饮食结构等方面，鉴于中日两囤三农领域较多的相似之处，这些策略对当前我国政府发展农业、改造农村、扶助农民等极富有启示意义，     

Cardinality-based equality of opportunities

We study possible rankings of opportunity profiles. An opportunity profile is a list of opportunity sets, one for each agent in the society. We compare profiles on the basis of the notion of “equality of opportunities”. Our main results show the necessary and sufficient conditions for this comparison to be made using exclusively the information provided by two cardinal measures: the number of common alternatives in all sets of a given profile and the difference between the number of alternatives in the individual sets. We also show that, under additional axioms, we can combine these criteria only in a weighted procedure or in some lexicographic refinements of a weighted procedure.      

精馏过程的节能和优化设计的探讨

精馏过程的节能,对于减少能源消耗,降低生产成本和保护环境具有十分重要的意义.在精馏过程中可以采用最适宜回流比操作和最佳进料状态,使用中间冷凝器和中间再沸器,高效精馏、热泵精馏.合理安排多组分物料分离流程,直接利用过程热量及开发应用高效换热器等措施.本文从最佳回流比R的选择、进料温度及进料状态的确定等方面,详细的分析了在精馏塔的设计过程中,如何实现设计的优化问题,以实现节能降耗.     

第三方物流企业内部控制要素的建立策略

第三方物流企业作为一种新型行业，企业的发展已越来越受到企业内部控制薄弱瓶颈的制约．借鉴企业内部控制理论最新成果——企业风险管理框架（ERM）八要素理论建立和完善第三方物流企业内部控制，对该行业做优做强有着深刻的现实意义。