The Dissemination of Marketing Knowledge in a Newly Emerging Democracy

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Export Performance on the Malaysian Wooden Furniture Industry: An Empirical Study

There has been a significant increase in the quantity and quality of international and export marketing research with respect to effective solutions toward export performance. However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. In addition, the influence of environmental factors to moderate the relationship between export marketing strategy and export performance has received little agreement. This research aims to investigate the relationship between export marketing strategy and export performance in the Malaysian wooden furniture industry as well as the influence of the moderating role of environmental factors on the relationship between export marketing strategy and export performance. Personal, mail, and phone interview methods were used to measure export marketing strategy, newly developed environmental factor variables (which consist of the global economic situation and certification), and export performance. The findings show that there is no direct relationship between export marketing strategy and export performance. Uniquely, the moderating effect of certification appears to moderate a few relationships between product and promotion adaptation, distribution strategy, design strategy, and target market specification on export performance. Managerial implications and suggestions for future research are also discussed.     

Is it too late to stabilise the global climate?

Assessment of the feasibility of stabilising the global climate requires consideration of trajectories for emissions of carbon dioxide and other greenhouse gases. This study presents a simple and robust analysis of feasible emissions trajectories. Consideration of feasible trajectories suggests that if the current pace of mitigation efforts is sustained, the likely outcome will be stabilisation at concentrations close to 500 parts per million. Such an outcome will imply a higher than 50 per cent probability of substantial damage from climate change and an enhanced risk of a catastrophic outcome.     

我国环境治理政策研究

当前我国的环境问题与经济增长一样令世人所瞩目,而各种环境治理措施并未产生良好的效果,我国政府应深入思考其深层原因.本文介绍了我国的环保现状和治理环境手段,并对环境治理效果进行了分析,最终得出了导致环境治理手段失效的症结所在.     

西部水资源现状与可持续发展

简述西部水资源利用现状，提出以水资源的可持续利用支持经济和社会的可持续发展的观点，要保护生态环境，合理分配流域内的水资源，发展草原水利灌溉，加快实施牧区人畜饮水解困工程，创新水资源管理的体制和机制，挖掘节水潜力，依法保护水资源。     

Why are Some Engaged and Not Others? Explaining Environmental Engagement among Small Firms in Tourism

This paper examines the reasons for different levels of environmental engagement among small firms in tourism. Drawing on theories of motivation, notably Social Cognitive Theory, Motivation Systems Theory and Goal Orientation Theory, as well as the literature on environmental sensitivity, it proposes a novel conceptual framework that is subsequently used to inform an empirical study. The findings of the research suggest that varying levels of environmental engagement may be explained by differences in worldviews, self‐efficacy beliefs, context beliefs and goal orientation. The paper concludes by considering the policy implications of the results. Copyright © 2011 John Wiley & Sons, Ltd.     

江苏省环境承载力的动态评估及提升对策

环境承载力是指一定时期内、一定状态下的一定地区环境所能承受的人类活动作用的阈值.对环境承载力的研究有助于总结区域内部各个环境因素之间的变化规律,为采取环境治理措施提供理论的依据.文章运用了层次分析法,动态分析了江苏省单因素环境承载力和综合环境承载力的状况,从制度创新、行为引导和政府支持等方面提出该省增强环境承载力的对策、建议.     

资源与环境约束下物流企业选址动态规划模型研究

从三个维度进行思考,企业总成本最小是第一维度,资源约束是第二维度,环境约束是第三层维度;总成本最小从三个层次去量化,即消费者费用最低为第一层次,企业费用最低为第二层次,符合政府规划且投资建设费用最小为第三层次;总成本最小时的企业生产量即为系统价值最高;资源约束力为企业持续生产的一种约束;环境容量为企业持续生产的另一种约束。构建物流企业选址动态模型,实现了三维目标优化,利用遗传算法对其求解。     

饰面型防火涂料的研究进展与展望

介绍了饰面型防火涂料研究现状,对饰面型防火涂料的类型进行了论述,重点指出了饰面型防火涂料存在的问题,同时对饰面型防火涂料的发展前景进行了展望。