Valuation effects of corporate social responsibility

This paper develops a valuation model of the firm that provides for the expenditure of corporate resources in support of community, social or environmental causes. We show that under certain circumstances CSR expenditures create value for the firm. We also test our model by simulations and confirm that, at least under some conditions, CSR does pay off in the form of value creation.     

Corporate Social Responsibility Strategy in the Hotel Industry: Evidence from the Balearic Islands

This paper attempts to identify some of the main factors affecting a hotel establishment's decision to adopt (or not), and to what extent, socially and environmentally responsible business practices. Salient among the results obtained is the fact that corporate social responsibility (CSR) is likely to be part of a hotel's product differentiation strategy; additionally, it is shown that productivity aspects such as scale economies, as well as the hotel's internal organization, also impact a hotel's CSR strategy. Copyright © 2014 John Wiley & Sons, Ltd.     

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising

We discuss the reasons why this call for papers was issued and describe the process of selecting the three articles presented in this special section. We argue that maximizing stakeholder welfare and not just consumption maybe a new goal for marketing that will be consistent with emerging societal trends. Three articles on volunteerism, price assurances, and direct-to-consumer advertising result from our call and are presented in this section. This introduction is an overview of the three articles.     

荣氏家族企业的诚信理念、社会责任及启示

诚信和社会责任是现代企业在建设和谐社会进程中必须遵循的基本原则,同时也是现代企业持续经营的核心竞争力。现代企业的竞争已经超越了资金、技术等硬实力范畴,更表现为企业文化软实力范畴的竞争。文章通过研究荣氏家族企业以诚信理念和社会责任为核心的企业文化及其特点、影响因素,希望对现代企业,尤其是我国民营企业的企业文化建设有所启示。文章强调现代企业要在市场竞争中持续健康地发展,建设积极的企业文化不可缺少。同时,积极的企业文化必须符合中国社会伦理道德和现代市场经济商业文明的基本规则。     

企业社会责任与和谐劳动关系构建

结合以SA8000标准为代表的企业社会责任运动,本文将企业的成本收益纳入分析框架,通过动态最优化博弈模型考察SA8000是否有利于改善我国转型期较紧张的企业劳动关系。研究表明,在其他条件不变的情况下,我国企业缺乏改善劳动关系的动力;SA8000的影响力、国外企业的劳动关系投入等与改善劳动关系呈正相关,而通过SA8000认证的费用与其负相关;企业利润与改善劳动关系之间并非绝对的不相容,在保证企业利润的前提下,SA8000有利于改善我国企业劳动关系。     

关于我国保险公司履行社会责任的综合评价——基于利益相关者理论的视角

企业社会责任的理念源于20世纪初的美国。随着上世纪80年代利益相关者理论的提出,学术界对企业社会责任的研究进入新领域。保险业作为特殊的金融服务机构其各方利益相关者的利益冲突亦随着经济社会的发展逐步凸显。本文基于利益相关者理论的视角,对保险公司社会责任进行了界定,并对我国保险公司目前履行社会责任存在的问题进行了研究和分析,在此基础上提出了改进建议。     

“我们”的精神向度与一代人的命运之书——评周庆荣的散文诗集《我们》

周庆荣以他的散文诗《我们》找到了一位有良知的诗人与这个时代的契合关系。他的散文诗,是作用于人的精神使人的理想境界得到提升的＂大诗歌＂,是对＂我们＂这一代人所置身的生存境界与生存价值进行审视与思考之后赋写的命运之书,真实深刻地表现了＂我们＂这一代人（即＂二十世纪六十年代生人＂）思想与性格的丰富性与复杂性,体现了散文诗对＂我们＂的内心世界、＂我们＂的心灵沟通、＂我们＂的情感秩序、＂我们＂的精神品格的某种确认。     

社会责任活动、社会责任沟通与企业价值

企业履行适当的社会责任是大势所趋,但目前理论与实务界对社会责任经济后果的认识存在困惑,难以指导企业的社会责任实践。企业社会责任对企业价值的影响因不同社会责任类型的收益、成本特征而异,并且社会责任价值实现受制于社会责任沟通的影响,企业应该在整体战略规划的视野里树立社会责任管理理念,对企业社会责任进行事前决策和实时的过程管理。     

Spirituality and corporate social responsibility: an empirical narrative from the Balinese tourism industry

The emerging body of knowledge has indicated the positive relationship between spirituality and corporate social responsibility (CSR), yet our understanding of how spirituality can play a role in CSR in general, and in tourism in particular, remains limited. This research takes a qualitative case study approach to the role of spirituality-inspired CSR by providing an empirical investigation of tourism businesses in Bali, Indonesia, where the Hindu based Tri Hita Karana philosophy drives its cultural identity. A total of 20 qualitative interviews and two focus groups were conducted with Bali tourism stakeholders including businesses, government, community and NGOs. The findings show that spirituality plays an important role in CSR in Balinese tourism in three dimensions, namely (1) as a key element of the broader social and cultural context to create a conducive external environment for CSR; (2) as a CSR driver to inspire business leaders; and (3) as a complement to CSR governance, though with limitations. This research contributes to the literature by providing an empirical narrative that demonstrates strong multi-layered links between spirituality and CSR and the implications for tourism destinations in spirituality-oriented cultures.     

The sustainability behaviour of small firms in tourism: the role of self-efficacy and contextual constraints

This article presents a grounded theory to explain why some small businesses in tourism adopt sustainable business practices while others do not, even when they share environmental and wider sustainability concerns. It does so based on research undertaken among business owners in Crete. The paper starts by considering studies on sustainability awareness, knowledge and the mechanisms for accepting responsibility. Secondly, it summarises the influence of task difficulty and effort on sustainability self-efficacy. Thirdly, it focuses on social comparisons and vicarious experiences, as a way of learning what is important. Finally, it examines powerlessness due to perceived situational constraints. In so doing, the study finds that self-efficacy helps to explain sustainable attitude formation and the attitude-behaviour gap; it partly shifts the locus of responsibility for an inability to act sustainably away from the individual and towards their context. The paper contributes to the theoretical literature on small businesses and sustainability, and leads to new avenues for policy interventions.