Green cooperation in last-mile logistics and consumer loyalty: An empirical analysis of a theoretical framework

Based on the contingency, transaction, and trust theories, this paper explored how the green cooperation between supplier and customer in last-mile logistics contributes to consumers’ sustainable consumption behaviors and trust and transaction cost's contingency role. We collected survey data from 453 users of green shopping platforms in South Korea (e.g., Homepick and Smart Locker) and analyzed the data using structural equation modeling. The results suggest that green cooperation with companies positively affects consumers’ sustainable consumption behaviors and trust, and transaction costs negatively moderate such relationships. In addition, customer trust positively affects sustainable consumption behavior and loyalty. We also found that improved sustainable consumption behavior can form loyalty, but transaction cost decreases its positive impact. This paper evaluates the last-mile delivery through green cooperation and enriches the literature on contingency, transaction cost, and trust theories.     

The rationality of irrationality in times of financial crises

Whilst there are many models discussing the mechanics of financial crises, the notion of predation seems to be insufficiently taken into consideration as one of the explanatory behavioral factors, although it would enrich the understanding of dysfunctional financial markets. This paper provides a stylized model for disruptive and toxic economic behaviors in the context of predatory markets like the subprime crisis of 2007–2009. In this context, we investigate why consumers and sellers buy products they know to be toxic. Conventional economic models contain classical tenets that assume that consumers are rational and search for utility maximization; however, these models cannot straightforwardly explain the behaviors consumers and sellers adopted during times of financial crises, known as “exuberantly irrational”. Hence, we use and expand on a predator-prey perspective that endeavors to capture such behaviors more effectively while showing that four market variables must be considered together over time – consumers, suppliers, toxic products and regulations. Our analysis shows that during the GFC, consumers and lenders as well as regulators embraced whole-heartedly, and contrary to common economic sense, the development and marketing of toxic products. Their behaviors were actually quite rational in the context of a poisoned market. Such observation could assist in drafting regulations.     

Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery

The article sets out to develop a deeper understanding of the drivers of switching behavior in an online grocery context, which is becoming a key area of focus for grocery retailers. Applying the push, pull, and mooring framework (PPM) popularly used in migration and switching literature, we empirically assessed factors that might contribute to online grocery switching. The results highlight that retailer-related push factors (customer service, issues with delivered products, technical issues, and high price perception) and competitor-related pull factors (WOM and alternative attraction) have significant direct effects on switching. Furthermore, the results also show that consumer-related mooring factors (switching cost and prior switching behavior) significantly moderate switching. The findings provide valuable insights to retailers on the drivers of switching behavior in online grocery retailing, which can be used to develop strategies to reduce consumer switching and hence increase consumer retention.     

Host Country National Employees’ Prosocial Behavior toward Expatriates in Foreign Subsidiaries: A Common Ingroup Identity Model Perspective

Social categorization is predominately assumed to have negative effects on the prosocial behavior of host country national (HCN) employees toward expatriates in foreign subsidiaries. Challenging this assumption, I draw on the common ingroup identity model to propose that dual identity – simultaneous identification with membership in a subgroup and in a superordinate group – reduces HCNs’ intergroup biases and facilitates prosocial behavior. More specifically, I hypothesize that HCNs’ organizational identity has a moderating effect on the positive relationship between HCNs’ expatriate outgroup categorization and dual identity, such that this relationship is weaker when organizational identity is low. Furthermore, I hypothesize that dual identity mediates the relationship between expatriate outgroup categorization and two prosocial behaviors: information sharing and affiliative citizenship behavior. Results from the data collected from 1,290 HCN employees in Japan provide support for these hypotheses and the moderated mediation model.     

Rotating group representatives and group members’ requests in repeated public goods game

ABSTRACT

This study investigated the effect of group representatives on contribution behaviour in response to group members’ requests in repeated public goods games. Data came from 135 students in 15 groups enrolled in the experiment, grouped in the following treatments: no group representatives (NR, NRG) and group representatives (R1, R2). We also tested initial requests wherein the group members’ initial requests (i.e. NRG, R2) mediated the positive relationship between individual-level contribution preferences and group contributions. We used a fixed-effects GLS regression and IV regression to analyse the effect of group representatives and group members’ requests. The results indicated the following: (a) rotating group representative/group members’ requests was related to group contributions at the session (within-members) and group (between-group) levels; (b) the reactions to members’ requests positively predicted group contributions; (c) subjects in the no group representatives treatment formed their requests by relying more on previous group contributions than subjects in the group representatives treatment, who relied more on the previous group members’ requests; and (d) the initial requests explained long-term contribution levels, which resulted in variations in group contributions observed between the NRG and R2 treatments. Our findings highlight the role of rotating group representatives in stimulating cooperation among members, while group members’ requests impel individuals to make contribution decisions at the group level.     

Effects of augmented reality technology characteristics on customer citizenship behavior

In recent years, augmented reality (AR) technology has received considerable attention from academics and practitioners. Although AR technology has a bright side, its dark side has been relatively overlooked. Therefore, this study aimed to investigate the effects of AR technology characteristics on customer citizenship behavior via two conflicting mechanisms: customer immersion and customer fatigue. The study also explored the boundary conditions of customer experience. A total of 247 questionnaires were collected from customers who had prior experience of using IKEA's AR mobile shopping application. A structured model was analyzed using SmartPLS 3 and PROCESS Macro for mediation and moderated mediation effects. The study enriches the current knowledge on AR technology by demonstrating that AR technology can lead to customer citizenship behavior in relation to a brand's AR technology. Interestingly, customer immersion was found to positively mediate the relationship, but customer fatigue was found to negatively mediate it. Furthermore, customer experience was found to strengthen the positive mediation effect of customer immersion and weaken the negative mediation effect of customer fatigue.     

The social influence of other consumers on consumers’ reward donations

Loyalty reward programs and corporate social responsibility initiatives are ubiquitous in today’s corporate world, yet little is known how they can be synthesized to benefit companies and those in need. In two studies, we examine how the social influence of other consumers (the presence of other consumers and loyalty status tier) interact with reward type (effort-based vs. surprise) to influence consumers’ propensity to donate their loyalty rewards to charity. Furthermore, we uncover the underlying psychological mechanisms (i.e. instrumentality and self-enhancement) explaining the effects. Our findings indicate that hospitality operators should design loyalty reward programs that involve the presence of other consumers to induce reward donations. However, if the goal is to solicit donations from solo consumers, surprise rewards (vs. effort-based rewards) are more effective. In addition, we show that both types of rewards are effective among high-tier consumers, whereas only surprise rewards lead to high donation intent among low status consumers.     

中小科技企业低碳生产战略抉择的政企博弈模型分析

由于中小科技企业低碳生产受制于企业自主战略和外部环境两种因素,因此,科技企业履行低碳生产的社会责任行为,不仅包括在非市场环境中科技企业出于商业利益和社会营销考虑而自主实行的低碳行为,也包括受到利益相关者压力而被动采用的低碳行为。随着外部政策环境的明朗,科技企业低碳生产管理更加具有企业自发性。本文运用博弈论模型,将科技企业低碳生产管理与博弈论紧密结合起来分析,得出政企博弈纯策略和混合策略两种模型,从科技企业管理层面,为科技企业融入企业社会责任、规范合法经营提供了可行的管理指导。     

Forward-looking agents and inflation in an oil-producing country: Evidence from Iran

A monetary model of inflation was estimated on the oil-producing country of Iran for the period 1984:1–2016:4. It was found that expectations are formed rationally and that agents are forward-looking and adjust their behavior based on changes in government expenditure. Consequently, it was found that higher fiscal variables result in lower price levels over the long run. A higher oil price leads to a lower price in the country but to a higher money supply and interest rate over the long run. Furthermore, a higher domestic interest rate results in a higher price level, while the reverse is true for a higher foreign interest rate. Another cause of inflation in Iran is the foreign price level. It was found that over the short run a higher growth of the real government expenditure results in a lower inflation rate in the country but a positive change in the foreign interest rate brings in a higher inflation rate.     

Representatives of future generations as promoters of sustainability in corporate decision processes

Current protests of the young generation emphasize that interests of future generations should be taken more into account by policy makers and in corporate decision processes. As organizations contribute to enduring environmental and social problems, they are required to promote sustainability in order to preserve options for the well-being of future generations. However, organizational decision makers often take a short-term perspective and neglect investments in intergenerational justice. Previous theoretical work has acknowledged the importance of representing future generations in today's decision-making processes to adopt a long-term perspective in order to promote intergenerational justice. In a laboratory experiment, we show that appointing representatives of future generations at the organizational level can foster investments in intergenerational justice. Although this outcome is more pronounced when aligned with the representatives' individual incentives, it even persists for a representative who is monetarily penalized for advocating the interests of future generations.