品牌之死——基于品牌经济学视角的分析

基于品牌经济学视角对品牌之死的研究表明：品牌之死有自然死亡、突然死亡和长寿品牌3种基本类型；品牌之死即为需求之死；品牌的品类、品类度和品牌策略决定了品牌生命；因而延长品牌生命也应从这3方面制定相应的策略。     

农村剩余劳动力转移的理论、现状与政策建议

文章在论述农村剩余劳动力转移相关理论的基础上,阐述了我国农村剩余劳动力转移的现状,并提出相关的政策建议,倡导城镇化及发展劳动密集的第三产业,为农村剩余劳动力转移提供就业岗位。     

新古典经济学假设与组织理论

通过对新古典经济学假设的分析 ,证明组织的充分存在理由 :组织是经济人实现其目标的手段 ,组织理论应该成为新古典经济学假设的前提。首先 ,对新古典经济学假设进行全面分析并找出其不足。其次 ,分析组织存在的意义以及组织理论对新古典经济学假设的支撑和前提作用。     

中国沿海经济驱动型岛屿旅游发展模式分析

从中国沿海岛屿旅游十几年的发展历程来看，各沿海岛屿由于所处地理位置、历史条件、气候条件及资源与文化丰度差异决定其旅游发展水平与发展方式存在明显不同。从旅游发展主要驱动力角度，探讨那些依托其便利的交通或地理位置吸引广大消费者和投资商，从而带动经济发展的类型岛屿的经济发展范式。     

我国自然资源行政许可之缺陷及其原因分析——一种法经济学视角

通过行政许可手段保护自然资源是目前各国通行的做法,它为自然资源开发利用负外部性过程中出现的市场失灵问题提供了重要的解决办法.但是,由于当前我国行政许可法律制度不完善,行政机关通过设定、实施自然资源行政许可创造寻租机会,与被许可人博弈、恶意串通等方式实现政府自身利益最大化,导致了政府配置自然资源的失灵.     

公共经济视角下的国有企业改革分析

国有企业的发展状况表明,单纯从产权方面进行国有企业改革的理论研究和实践是有很大缺陷的,需要从新的视角去探索国有企业的改革思路。之所以从公共经济学的角度去分析国有企业问题,是因为国有企业或多或少具有公共产品的性质,政府对国有企业改革的态度及其行为反映了市场配置资源的能力和国有企业改革所引起的福利改变。     

西方马克思主义经济学的两种发展方向

20世纪末西方马克思主义经济学的一个重要特点,就是大量借鉴和吸收非马克思主义经济学的思想、工具和研究方法.可以将其归为两种融合方向:一种是通过使用主流经济学的框架和方法,实现马克思主义经济学的新古典化;另一种是与西方异端经济学融合,在保持马克思经济学研究传统的同时实现对演化经济学的创造性综合.两种方向的出现与马克思的经济学本身同时具有牛顿主义经济学和达尔文主义经济学两种研究传统密切相关.我国的经济学研究应当从中有所启发.     

经济学中的建构理性主义和进化理性主义

阐述了经济学中的建构理性主义和进化理性主义 ,对比分析了经济学中这两种主义的区别 ,指出了经济学中这两种主义的比较、分析对中国经济实践的意义。     

事项法会计必然取代价值法会计

通过分析事项法与现行价值法的本质差异,揭示了价值法会计的局限性以及在知识经济条件下面临的挑战。根据知识经济时代社会经济环境和使用者信息需求的变化,论证了事项法会计必将取代价值法会计,领导知识经济时代会计的改革方向。     

The differing roles of success drivers across sequential channels: An application to the motion picture industry

In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential (video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels. For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution intensity and date of release enhance box office outcomes but have no impact on rental revenues. Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London. He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award. Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals, including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice president of the AMA’s Technology and Marketing Special Interest Group. Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau.